The mystery box | JJ Abrams

TED
14 Jan 200818:02

Summary

TLDRIn this TED Talk, the speaker reflects on his fascination with mystery, drawing parallels to his childhood curiosity instilled by his grandfather. He discusses the creative process, the importance of imagination, and how technology has democratized media creation. The speaker uses examples from his work, including 'Lost' and 'Mission: Impossible III,' to illustrate the power of mystery in storytelling and the potential of accessible technology for aspiring creators.

Takeaways

  • ๐Ÿ˜€ The speaker is drawn to the concept of mystery and its role in sparking imagination.
  • ๐Ÿญ The speaker's grandfather, Harry Kelvin, was a significant influence, inspiring a curiosity about how things work through deconstruction.
  • ๐ŸŽฅ The grandfather's gift of a Super 8 camera at a young age nurtured the speaker's interest in filmmaking.
  • ๐Ÿ“ฆ The 'Mystery Magic Box' symbolizes the speaker's attraction to the unknown and the potential it holds.
  • ๐ŸŽจ The creative process is fueled by technology, which the speaker finds incredibly inspiring.
  • ๐Ÿ“ The blank page or a new device like an Apple computer is seen as a 'magic box' that needs to be filled with creativity.
  • ๐ŸŽฌ Stories are described as 'mystery boxes' that draw in the audience with unanswered questions and suspense.
  • ๐Ÿฆˆ The withholding of information, as seen in films like 'Jaws' and 'Alien', can make narratives more engaging and frightening.
  • ๐ŸŽž๏ธ The distribution of media is changing, with technology making it accessible for anyone to create and share their stories.
  • ๐ŸŒ The democratization of media creation means that there is an opportunity for a wider range of voices to be heard.
  • ๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ The speaker encourages aspiring creators to utilize the available technology to tell their stories, as there are no barriers to entry.

Q & A

  • What is the central theme of the speaker's TED Talk?

    -The central theme of the speaker's TED Talk is the concept of mystery and its role as a catalyst for imagination and creativity, particularly in storytelling and media production.

  • Why does the speaker mention his grandfather's influence on his life?

    -The speaker mentions his grandfather's influence to illustrate how curiosity and the joy of deconstructing things to understand their inner workings inspired his own creative and explorative tendencies.

  • What does the speaker mean by 'mystery boxes' in the context of his work?

    -In the context of his work, 'mystery boxes' refer to the elements of mystery and suspense that he incorporates into his storytelling to engage the audience's imagination and curiosity.

  • How does the speaker relate the idea of mystery to the creative process?

    -The speaker relates the idea of mystery to the creative process by suggesting that the sense of potential and infinite possibility that mystery brings can inspire and drive creativity.

  • What is the significance of the 'Mystery Magic Box' in the speaker's narrative?

    -The 'Mystery Magic Box' symbolizes the speaker's lifelong fascination with the concept of mystery and its power to inspire imagination, as well as his emotional connection to his grandfather.

  • Why does the speaker emphasize the importance of character development in storytelling?

    -The speaker emphasizes the importance of character development because it is the foundation upon which engaging stories are built, and it is the 'stuff that matters' inside the metaphorical mystery box of a story.

  • How does the speaker describe the democratization of media creation?

    -The speaker describes the democratization of media creation as the widespread availability of technology that enables anyone to create and produce media content, breaking down barriers that previously required access to expensive equipment and resources.

  • What role does technology play in the speaker's creative process?

    -Technology plays a significant role in the speaker's creative process by providing tools and platforms that inspire and enable him to bring his imaginative ideas to life, as well as by facilitating the production of complex scenes and effects.

  • Why does the speaker mention the scene from 'Jaws' involving the father and son?

    -The speaker mentions the scene to highlight the importance of character investment in storytelling, showing that even in an action-adventure film like 'Jaws,' it's the emotional depth and character relationships that resonate with audiences.

  • What is the speaker's view on the current state of media creation and distribution?

    -The speaker views the current state of media creation and distribution as an exciting opportunity, with technology making it accessible to everyone and challenging traditional models, allowing for a more diverse range of voices and stories to be shared.

  • How does the speaker connect his personal experiences with broader themes in media and storytelling?

    -The speaker connects his personal experiences, such as his grandfather's influence and his fascination with mystery boxes, to broader themes in media and storytelling by drawing parallels between his own journey and the universal appeal of mystery and imagination in engaging audiences.

Outlines

00:00

๐Ÿ˜€ The Spark of Curiosity and Mystery

The speaker begins with a humorous reflection on his curiosity about the structure of a polypeptide, leading to a discussion about the mysteries of the TV show 'Lost.' He explores his attraction to mystery, attributing it to his grandfather, Harry Kelvin, who instilled in him a love for deconstructing and understanding how things work. The speaker reminisces about his grandfather's influence on his interests in various crafts and his first Super 8 camera, which sparked his passion for filmmaking. The segment ends with the speaker's humorous interaction with the audience about his grandfather's influence and his own childhood obsessions.

05:01

๐Ÿ”ฎ The Power of Mystery and Imagination

The speaker delves into the significance of mystery as a catalyst for imagination, drawing parallels between his storytelling approach and the concept of a mystery box. He discusses the creative process behind 'Lost,' highlighting the importance of potential and the role of technology in enabling creative freedom. The speaker also reflects on the impact of withholding information to engage audiences, using examples from 'Star Wars,' 'Jaws,' 'Alien,' and 'The Graduate' to illustrate how mystery enhances storytelling. The paragraph concludes with the speaker's realization of the ubiquity of mystery boxes in his work and the broader implications for imagination and creativity.

10:01

๐ŸŽฌ The Essence of Storytelling Beyond the Surface

The speaker examines the deeper themes beneath the surface of popular movies, using 'E.T.' and 'Die Hard' as examples to show how successful films often address profound personal issues. He emphasizes the importance of character development and the emotional investment audiences make in stories that resonate with them. The speaker also touches on the democratization of media creation, suggesting that the tools once only available to a select few are now accessible to everyone, opening up unprecedented opportunities for creativity and self-expression.

15:03

๐ŸŽ‡ The Magic of Technology and the Future of Creativity

In the final paragraph, the speaker celebrates the accessibility of technology and its role in empowering creators. He shares anecdotes from his work on 'Mission: Impossible III,' demonstrating how resourcefulness and creativity can overcome technical limitations. The speaker concludes with a tribute to his grandfather, who inspired his love for the unopened mystery box, symbolizing the endless possibilities of imagination. He encourages the audience to embrace the democratization of media creation and to explore the new opportunities it presents.

Mindmap

Keywords

๐Ÿ’กPolypeptide

A polypeptide is a short chain of amino acids linked by peptide bonds. It is a fundamental component of proteins, which are essential for various biological functions. In the video, the mention of a polypeptide serves as a metaphor for the complex structures that can be built from simple components, much like the intricate narratives and mysteries discussed throughout the talk.

๐Ÿ’กMystery

Mystery refers to something that is not fully understood or remains unexplained, evoking curiosity and a desire to uncover the truth. The speaker is drawn to mystery in his creative work, as it serves as a catalyst for imagination. Examples from the script include the island from 'Lost' and the unopened Mystery Magic Box, which symbolize infinite possibility and potential.

๐Ÿ’กDeconstruction

Deconstruction is the process of taking something apart to understand its inner workings or structure. The speaker's grandfather was a deconstructor who inspired the speaker's curiosity about how things work, which is reflected in his approach to storytelling and the creative process.

๐Ÿ’กInfinite Possibility

Infinite possibility suggests the existence of endless potential outcomes or ideas. The speaker is attracted to this concept, as it allows for boundless creativity and imagination. The unopened Mystery Magic Box is a metaphor for this concept, representing the speaker's love for the potential within the unknown.

๐Ÿ’กImagination

Imagination is the faculty or action of forming new ideas or images or concepts of external objects not present to the senses. The speaker believes that mystery is a catalyst for imagination, as it allows for the creation of stories and worlds that captivate and engage audiences.

๐Ÿ’กTechnology

Technology refers to the tools, devices, and systems used to solve problems or accomplish tasks more efficiently. The speaker is inspired by technology, which enables the creation of complex and imaginative stories, such as the ones he produces for 'Lost' and other projects.

๐Ÿ’กMystery Box

A mystery box is a metaphor used by the speaker to describe the concept of withholding information to engage the audience's imagination. It is a recurring theme in the video, where the speaker discusses how mystery boxes are used in various forms of media, from 'Star Wars' to 'E.T.', to create intrigue and suspense.

๐Ÿ’กCreativity

Creativity is the use of imagination or original ideas to create something. The speaker's talk is centered around the importance of creativity in storytelling, and how the element of mystery can enhance the creative process by sparking the audience's curiosity and engagement.

๐Ÿ’กDemocratization of Media

The democratization of media refers to the widespread availability of tools and platforms that allow anyone to create and share content. The speaker highlights how this has leveled the playing field for creators, giving everyone the opportunity to express their creativity and share their stories.

๐Ÿ’กCharacter

Character refers to the nature or qualities of an individual, often in the context of a story. The speaker emphasizes the importance of character development in storytelling, suggesting that it is the characters within the 'mystery box' that truly matter and should be the focus of any narrative.

๐Ÿ’กDistribution

Distribution in the context of media refers to the methods by which content is delivered to audiences. The speaker uses the movie theater as an example of a 'mystery box', where the anticipation and experience of watching a film is part of the distribution process, contributing to the overall enjoyment of the content.

Highlights

Introduction to the talk about the structure of a polypeptide.

Discussion on the concept of mystery and its appeal, referencing 'Lost' and its mysterious island.

Mentions advice received from a TED representative: 'Don't worry about it. Just be profound.'

Tribute to the speaker's grandfather, Harry Kelvin, who inspired curiosity and creativity.

The grandfather's influence on the speaker's interest in electronics, magic, and various crafts.

Introduction of the Mystery Magic Box from Lou Tannen's Magic store and its significance.

The unopened Mystery Magic Box represents infinite possibility, hope, and potential.

Realization that mystery is a catalyst for imagination and sometimes more important than knowledge.

Explanation of how mystery boxes are integral to the speaker's work, including the creation of 'Lost.'

The use of technology in storytelling, highlighting the ease of creating complex scenes in 'Lost.'

Comparison of the mechanical shark in 'Jaws' and the alien in 'Alien' to illustrate the power of withholding information.

Discussion on how great stories, like 'E.T.' and 'Die Hard,' are about deeper themes beyond their surface plots.

Insight into the importance of character investment in storytelling.

Commentary on the democratization of media creation due to accessible technology.

Encouragement for aspiring filmmakers to create without needing permission, thanks to available technology.

Illustration of practical filmmaking tips learned from working with Tom Cruise on 'Mission: Impossible III.'

Conclusion with a tribute to the speaker's grandfather and the unopened Mystery Magic Box symbolizing endless possibilities.

Transcripts

play00:12

Here's my thing.

play00:14

Hold on. There I go. Hey.

play00:18

I want to start today -- talk about the structure of a polypeptide.

play00:21

(Laughter)

play00:23

I get a lot of people asking me, in terms of "Lost," you know,

play00:28

"What the hell's that island?"

play00:29

You know, it's usually followed by,

play00:32

"No, seriously, what the hell is that island?"

play00:34

Why so many mysteries?

play00:35

What is it about mystery that I seem to be drawn to?

play00:39

And I was thinking about this, what to talk about at TED.

play00:42

When I talked to the kind rep from TED,

play00:45

and I said, "Listen, you know, what should I talk about?"

play00:48

He said, "Don't worry about it. Just be profound."

play00:50

(Laughter)

play00:52

And I took enormous comfort in that.

play00:54

So thank you, if you're here.

play00:55

I was trying to think, what do I talk about? Good question.

play00:58

Why do I do so much stuff that involves mystery?

play01:00

And I started trying to figure it out.

play01:02

And I started thinking about why do I do any of what I do,

play01:05

and I started thinking about my grandfather.

play01:07

I loved my grandfather.

play01:09

Harry Kelvin was his name, my mother's father.

play01:12

He died in 1986. He was an amazing guy.

play01:15

And one of the reasons he was amazing:

play01:17

After World War II, he began an electronics company.

play01:19

He started selling surplus parts, kits, to schools and stuff.

play01:24

So he had this incredible curiosity.

play01:25

As a kid, I saw him come over to me

play01:27

with radios and telephones and all sorts of things.

play01:30

And he'd open them up, he'd unscrew them and reveal the inner workings --

play01:33

which many of us, I'm sure, take for granted.

play01:35

But it's an amazing gift to give a kid.

play01:38

To open up this thing and show how it works

play01:41

and why it works and what it is.

play01:42

He was the ultimate deconstructor, in many ways.

play01:45

And my grandfather was a kind of guy who would not only take things apart,

play01:52

but he got me interested in all sorts of different odd crafts,

play01:55

like, you know, printing, like the letter press.

play01:58

I'm obsessed with printing.

play01:59

I'm obsessed with silk-screening and bookbinding and box making.

play02:03

When I was a kid, I was always, like, taking apart boxes and stuff.

play02:07

And last night in the hotel, I took apart the Kleenex box.

play02:10

I was just looking at it. And I'm telling you --

play02:12

(Laughter)

play02:14

It's a beautiful thing. I swear to God.

play02:16

I mean, when you look at the box and you sort of see how it works.

play02:19

Rives is here, and I met him years ago at a book fair;

play02:21

he does pop-up books.

play02:23

And I'm obsessed with engineering of paper.

play02:25

The scoring of it, the printing of it,

play02:27

where the thing gets glued, the registration marks for the ink.

play02:30

I just love boxes.

play02:31

My grandfather was the guy

play02:32

who kind of got me into all sorts of these things.

play02:35

He would also supply me with tools.

play02:37

He was this amazing encourager -- this patron, sort of, to make stuff.

play02:42

And he got me a Super 8 camera when I was 10 years old.

play02:46

And in 1976, that was sort of an anomaly,

play02:48

to be a 10-year-old kid that had access to a camera.

play02:51

And you know, he was so generous; I couldn't believe it.

play02:55

He wasn't doing it entirely without some manipulation.

play02:58

I mean, I would call him, and I'd be like,

play03:01

"Listen, Grandpa, I really need this camera.

play03:03

You don't understand. This is, like, I want to make movies.

play03:06

I'll get invited to TED one day --"

play03:08

(Laughter)

play03:09

And, you know, my grandmother was the greatest.

play03:12

Because she'd be like, you know -- she'd get on the phone.

play03:14

She'd be like, "Harry, it's better than the drugs.

play03:18

She was fantastic.

play03:20

So I found myself getting this stuff, thanks to her assist,

play03:23

and suddenly, you know,

play03:25

I had a synthesizer when I was 14 years old --

play03:28

this kind of stuff.

play03:29

And it let me make things, which, to me, was sort of the dream.

play03:33

He sort of humored my obsession to other things too, like magic.

play03:37

The thing is, we'd go to this magic store in New York City

play03:39

called Lou Tannen's Magic.

play03:41

It was this great magic store.

play03:42

It was a crappy little building in Midtown,

play03:44

but you'd be in the elevator, the elevator would open --

play03:47

there'd be this little, small magic store.

play03:49

You'd be in the magic store. And it was a magical place.

play03:52

So I got all these magic tricks. Here. I'll show you.

play03:54

This is the kind of thing. So it would be like, you know.

play03:57

Which is good, but now I can't move.

play03:59

Now, I have to do the rest of the thing like this.

play04:01

I'm like, "Oh, wow. Look at my computer over there!"

play04:04

(Laughter)

play04:06

So one of the things that I bought at the magic store was this:

play04:09

Tannen's Mystery Magic Box.

play04:11

The premise behind the Mystery Magic Box was the following:

play04:14

15 dollars buys you 50 dollars worth of magic.

play04:19

Which is a savings.

play04:20

(Laughter)

play04:22

Now, I bought this decades ago and I'm not kidding.

play04:24

If you look at this, you'll see it's never been opened.

play04:27

But I've had this forever.

play04:29

Now, I was looking at this,

play04:30

it was in my office, as it always is, on the shelf,

play04:33

and I was thinking, why have I not opened this?

play04:36

And why have I kept it?

play04:38

Because I'm not a pack rat.

play04:40

I don't keep everything,

play04:41

but for some reason I haven't opened this box.

play04:43

And I felt like there was a key to this, somehow,

play04:45

in talking about something at TED that I haven't discussed before,

play04:49

and bored people elsewhere.

play04:51

So I thought, maybe there's something with this.

play04:53

And there was this giant question mark.

play04:55

I love the design, for what it's worth, of this thing.

play04:58

And I started thinking, why haven't I opened it?

play05:00

And I realized that I haven't opened it

play05:02

because it represents something important -- to me.

play05:05

It represents my grandfather.

play05:07

Am I allowed to cry at TED?

play05:08

Because -- no, I'm not going to cry.

play05:10

(Laughter)

play05:11

But --

play05:13

(Laughter)

play05:16

The thing is that it represents infinite possibility.

play05:20

It represents hope. It represents potential.

play05:23

And what I love about this box,

play05:25

and what I realize I sort of do in whatever it is that I do,

play05:30

is I find myself drawn to infinite possibility,

play05:35

that sense of potential.

play05:36

And I realize that mystery is the catalyst for imagination.

play05:39

Now, it's not the most ground-breaking idea,

play05:41

but when I started to think that maybe there are times

play05:44

when mystery is more important than knowledge.

play05:46

I started getting interested in this.

play05:48

And so I started thinking about "Lost" and the stuff that we do,

play05:51

and I realized, oh my God, mystery boxes are everywhere in what I do!

play05:55

In the creation of "Lost," Damon Lindelof and I,

play05:57

who created the show with me,

play05:58

we were basically tasked with creating this series

play06:02

that we had very little time to do.

play06:03

We had 11 and a half weeks

play06:05

to write it, cast it, crew it, shoot it, cut it, post it, turn in a two-hour pilot.

play06:10

So it was not a lot of time.

play06:11

And that sense of possibility -- what could this thing be?

play06:14

There was no time to develop it.

play06:15

I'm sure you're all familiar with people

play06:17

who tell you what you can't do and what you should change.

play06:20

There was no time for that, which is kind of amazing.

play06:23

And so we did this show,

play06:24

and for those of you who haven't seen it, or don't know it,

play06:27

I can show you one little clip from the pilot,

play06:29

just to show you some stuff that we did.

play06:31

(Engine roaring)

play06:40

(Video) Claire: Help!

play06:42

Please help me!

play06:44

Help me! Please, help me!

play06:48

Jack: Get him out of here! Get him away from the engine!

play06:51

Get him out of here!

play06:52

(Engine roaring)

play06:58

C: Help me, please! I'm having contractions!

play07:02

J: How many months pregnant are you?

play07:04

C: I'm only eight months.

play07:05

J: And how far apart are they coming?

play07:07

C: I don't know. I think it just happened.

play07:11

Man: Hey! Hey! Hey, get away from --

play07:23

JJ Abrams: 10 years ago, if we wanted to do that,

play07:25

we'd have to kill a stuntman.

play07:27

(Laughter)

play07:32

It would be harder.

play07:34

Take two would be a bitch.

play07:35

(Laughter)

play07:37

So the amazing thing was, we were able to do this thing.

play07:40

And part of that was the amazing availability of technology,

play07:43

knowing we could do anything.

play07:44

I mean, we could never have done that.

play07:46

We might have been able to write it;

play07:48

we wouldn't have been able to depict it like we did.

play07:50

So part of the amazing thing for me is in the creative process,

play07:53

technology is mind-blowingly inspiring to me.

play07:55

I realize that that blank page is a magic box, you know?

play07:59

It needs to be filled with something fantastic.

play08:01

I used to have the "Ordinary People" script that I'd flip through.

play08:04

The romance was amazing to me; it would inspire me.

play08:06

I wanted to try and fill pages

play08:08

with the same kind of spirit and thought and emotion

play08:12

that that script did.

play08:13

So, you know, I love Apple computers.

play08:15

I'm obsessed.

play08:17

So the Apple computer -- the PowerBook -- this computer,

play08:19

it challenges me.

play08:21

It basically says, what are you going to write worthy of me?

play08:23

I feel this -- I'm compelled.

play08:25

(Laughter)

play08:27

And I often am like, you know, dude, today I'm out.

play08:29

I got nothing. You know? So there's that.

play08:31

In terms of the content of it,

play08:33

you look at stories, you think, what are stories but mystery boxes?

play08:36

There's a fundamental question -- in TV, the first act is called the teaser.

play08:39

It's literally the teaser. It's the big question.

play08:42

So you're drawn into it. Then there's another question.

play08:44

And it goes on. Look at "Star Wars."

play08:46

The droids meet the mysterious woman.

play08:48

Who's that? We don't know. Mystery box! Then you meet Luke Skywalker.

play08:51

He gets the droid, you see the holographic image.

play08:54

You learn it's a message. She wants to find Obi Wan Kenobi.

play08:57

He's her only hope. But who's Obi Wan Kenobi?

play08:59

Mystery box! So then he meets Ben Kenobi.

play09:01

Ben Kenobi is Obi Wan Kenobi. Holy shit! So it keeps us --

play09:03

(Laughter)

play09:04

Have you guys not seen that?

play09:06

(Laughter)

play09:07

It's huge! Anyway --

play09:08

So there's this thing with mystery boxes that I started feeling compelled.

play09:14

Then there's the thing of mystery in terms of imagination --

play09:17

the withholding of information.

play09:20

You know, doing that intentionally is much more engaging.

play09:24

Whether it's like the shark in "Jaws" --

play09:26

if Spielberg's mechanical shark, Bruce, had worked,

play09:28

it would not be remotely as scary; you would have seen it too much.

play09:32

In "Alien", they never really showed the alien: terrifying!

play09:34

Even in a movie like a romantic comedy, "The Graduate,"

play09:38

they're having that date, and they're in the car,

play09:40

and it's loud, and so they put the top up.

play09:42

You don't hear anything they're saying!

play09:44

You can't hear a word! But it's the most romantic date ever.

play09:47

And you love it because you don't hear it.

play09:49

So to me, there's that. And then, finally, there's this idea --

play09:53

stretching the paradigm a little bit --

play09:55

but the idea of the mystery box.

play09:57

Meaning, what you think you're getting, then what you're really getting.

play10:01

And it's true in so many movies and stories.

play10:03

Look at "E.T.," for example --

play10:04

"E.T." is this unbelievable movie about what?

play10:06

It's about an alien who meets a kid, right?

play10:08

Well, it's not. "E.T." is about divorce.

play10:10

"E.T." is about a heartbroken, divorce-crippled family,

play10:13

and ultimately, this kid who can't find his way.

play10:15

"Die Hard," right? Crazy, great, fun, action-adventure movie in a building.

play10:19

It's about a guy who's on the verge of divorce.

play10:21

He's showing up to L.A., tail between his legs.

play10:23

There are great scenes --

play10:25

maybe not the most amazing dramatic scenes in the history of time,

play10:28

but pretty great scenes.

play10:29

There's a half an hour of investment in character

play10:31

before you get to the stuff that you're expecting.

play10:34

When you look at a movie like "Jaws,"

play10:36

the scene that you expect -- we have the screen?

play10:38

These are the kind of scenes

play10:39

that you remember and expect from "Jaws."

play10:42

And she's being eaten;

play10:44

there's a shark.

play10:45

(Woman screaming)

play10:46

The thing about "Jaws" is, it's really about a guy

play10:49

who is sort of dealing with his place in the world -- with his masculinity,

play10:52

with his family, how he's going to, you know, make it work in this new town.

play10:56

This is one of my favorite scenes ever,

play10:58

and this is a scene that you wouldn't necessarily think of

play11:01

when you think of "Jaws." But it's an amazing scene.

play11:58

(Video) Father: C'mere.

play12:03

Give us a kiss.

play12:05

Son: Why?

play12:08

Father: 'Cause I need it.

play12:10

JJA: Come on. "Why? 'Cause I need it"?

play12:12

Best scene ever, right?

play12:13

(Laughter)

play12:15

Come on! So you think of "Jaws" --

play12:16

so that's the kind of stuff that,

play12:18

like, you know -- the investment of character,

play12:21

which is the stuff that really is inside the box, you know?

play12:24

It's why when people do sequels, or rip off movies, you know, of a genre,

play12:27

they're ripping off the wrong thing.

play12:29

You're not supposed to rip off the shark or the monster.

play12:32

You know, if you rip something off -- rip off the character.

play12:35

Rip off the stuff that matters.

play12:36

I mean, look inside yourself and figure out what is inside you.

play12:39

Because ultimately, the mystery box is all of us.

play12:42

So there's that. Then the distribution.

play12:43

What's a bigger mystery box than a movie theater? You know?

play12:46

You go to the theater, you're just so excited to see anything.

play12:49

The moment the lights go down is often the best part.

play12:52

And you're full of that amazing -- that feeling of excited anticipation.

play12:56

And often, the movie's there and it's going,

play12:58

and then something happens and you go, "Oh --", and then, "Mmm ..."

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When it's a great movie, you're along for the ride

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because you're willing to give yourself to it.

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So to me, whether it's a TV, an iPod, computer, cell phone --

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It's funny, I'm an -- as I said, Apple fanatic --

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and one day, about a year or so ago,

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I was signing on online in the morning to watch Steve Jobs' keynote,

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because I always do.

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And he came on, he was presenting the video iPod,

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and what was on the enormous iPod behind him?

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"Lost"! I had no idea!

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And I realized, holy shit, it'd come full circle.

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The inspiration I get from the technology

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is now using the stuff that I do to sell technology. It's nuts!

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(Laughter)

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I was going to show you a couple of other things I'm going to skip.

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I'll show you one other thing that has nothing to do with anything.

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This is something online; six years ago, they did this.

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This is an online thing done by guys who had some visual effects experience.

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But the point was, that they were doing things

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that were using these mystery boxes that they had -- everyone has now.

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What I've realized is what my grandfather did for me when I was a kid,

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everyone has access to now.

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You don't need to have my grandfather, though you wish you had.

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But I have to tell you --

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this is a guy doing stuff on a Quadra 950 computer --

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the resolution's a little bit low --

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using Infinity software they stopped making 15 years ago.

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He's doing stuff that looks as amazing

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as stuff I've seen released from Hollywood.

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The most incredible sort of mystery, I think,

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is now the question of what comes next.

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Because it is now democratized.

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So now, the creation of media -- it's everywhere.

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The stuff that I was lucky and begging for to get when I was a kid

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is now ubiquitous.

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And so, there's an amazing sense of opportunity out there.

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And when I think of the filmmakers who exist out there now

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who would have been silenced, you know --

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who have been silenced in the past --

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it's a very exciting thing.

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I used to say in classes and lectures and stuff,

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to someone who wants to write, "Go! Write! Do your thing."

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It's free, you don't need permission.

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But now I can say, "Go make your movie!" There's nothing stopping you

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from going out there and getting the technology.

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You can lease, rent, buy stuff off the shelf

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that is either as good, or just as good,

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as the stuff that's being used by the, you know, "legit people."

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No community is best served when only the elite have control.

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And I feel like this is an amazing opportunity

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to see what else is out there.

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When I did "Mission: Impossible III," we had amazing visual effects.

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ILM did the effects; it was incredible.

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And sort of my dream to be involved.

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And there are a couple of sequences in the movie,

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like these couple of moments I'll show you.

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There's that.

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(Video) Luther: Ethan, move!

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(Explosion)

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Obviously, I have an obsession with big crazy explosions.

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So my favorite visual effect in the movie is the one I'm about to show you.

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It's a scene in which Tom's character wakes up.

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He's drowsy. He's crazy.

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And the guy wakes up, and he shoves this gun in his nose

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and shoots this little capsule into his brain

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that he's going to use later to kill him, as bad guys do.

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(Video) Brownway: Good morning.

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JJA: OK, now.

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When we shot that scene,

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the actor who had the gun, an English actor, Eddie Marsan --

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sweetheart, great guy --

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he kept taking the gun and putting it into Tom's nose,

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and it was hurting Tom's nose.

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And I learned this very early on in my career:

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Don't hurt Tom's nose.

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(Laughter)

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There are three things you don't want to do.

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Number two is: Don't hurt Tom's nose.

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So Eddie has this gun -- and he's this sweet English guy.

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He's like, "Sorry, I don't want to hurt you."

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I'm like, "We have to make this look good."

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And I realized that we had to do something because it wasn't working.

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And I thought back to what I would have done

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using the Super 8 camera that my grandfather got me

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sitting in that room,

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and I realized that hand didn't have to be Eddie Marsan's.

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It could be Tom's.

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And Tom would know just how hard to push the gun.

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He wouldn't hurt himself.

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So we took his hand and we painted it to look a little bit more like Eddie's.

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We put it in Eddie's sleeve,

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and so the hand that you see --

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that's not Eddie's hand, that's Tom's. So Tom is playing two roles.

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(Laughter)

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And he didn't ask for any more money.

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So here, here. Watch it again.

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There he is. He's waking up.

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He's drowsy, been through a lot.

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(Video) Brownway: Good morning.

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JJA: Tom's hand. Tom's hand. Tom's hand.

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Anyway.

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So ...

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(Applause)

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Thanks.

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(Applause)

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So you don't need the greatest technology to do things that can work in movies.

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And the mystery box, in honor of my grandfather, stays closed.

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Thank you.

play17:49

(Applause)

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StorytellingMystery BoxesImaginationCreativityJJ AbramsTED TalkMedia CreationTechnologyFilmmakingInnovation