Dasar Dasar Komunikasi Digital - Kehadiran Media Baru

Summary

This video explores the evolution of communication technologies, focusing on the rise of new media. The speaker discusses the key milestones in human communication, from the discovery of language to the advent of digital and interactive media. They describe the characteristics of new media, including digital formats, interactivity, connectivity, virtual experiences, hypertextuality, and simulation. The speaker compares traditional media (broadcast) with modern, interactive media, highlighting the shift towards decentralized, two-way communication. Ultimately, the lecture emphasizes the empowerment of individuals in the digital age, where everyone can participate in media creation and dissemination.

Takeaways

• 😀 New media represents the latest phase in communication technology, building on previous media developments.
• 😀 The evolution of human communication has gone through key stages: language, writing, printed media, and electronic communication.
• 😀 According to Bungin, communication has progressed through four major eras: written, print, telecommunication, and interactive media.
• 😀 Interactive media, the current phase, is defined by increased connectivity and interactivity, where users can both send and receive messages simultaneously.
• 😀 New media, as defined by Lister in 2009, is characterized by digital technology, connectivity, interactivity, virtual reality, hypertext, and simulation.
• 😀 The core features of new media include digital formats (like images and videos), networks (allowing global connectivity), and high interactivity, where users actively engage with content.
• 😀 Virtual reality and simulation are important elements of new media, where users experience digital representations of real-world scenarios, like in video games or the metaverse.
• 😀 New media includes different categories such as interpersonal communication media (e.g., phone calls, emails), interactive play media (e.g., video games), search media (e.g., Google), and collective participation media (e.g., social media).
• 😀 A key difference between old and new media is the shift from centralized, one-way communication to decentralized, interactive, two-way communication.
• 😀 New media offers greater freedom for individuals to be content creators, unlike traditional media, which was dominated by elites or large organizations.

Q & A

What is the focus of this week's class in the digital communication course?

This week's class focuses on the concept of 'new media,' which is a continuation of previous lessons on the history and development of communication technology.

According to Noten, what are the four key milestones in the history of human communication?

Noten identifies four milestones in the history of human communication: the discovery of language, the development of written language, the invention of printing technology, and the advent of electronic communication, such as telephones and mobile phones.

What are the four communication eras proposed by Bungin?

Bungin proposes four communication eras: the written era, the print media era, the telecommunication era, and the interactive media era (new media).

How does 'new media' differ from traditional media according to Lister and colleagues?

New media is characterized by being digital, networked, interactive, virtual, hypertextual, and involving simulation, which makes it more dynamic and interconnected compared to traditional, non-interactive media.

What are the key characteristics of new media as outlined by Lister and colleagues?

The key characteristics of new media include being digital, networked (connected across devices), interactive (allowing two-way communication), virtual (creating interactive experiences), hypertextual (linked information), and involving simulation (e.g., role-playing or virtual reality).

What are the types of new media identified by Maxwell?

Maxwell identifies four types of new media: interpersonal communication media (e.g., phone, email), interactive gaming media (e.g., mobile games), information search media (e.g., search engines), and participatory collective media (e.g., social media platforms).

What are the main differences between old media and new media in terms of communication flow?

Old media typically follows a one-way communication model, where content is created by a few and broadcast to many, whereas new media involves two-way, interactive communication, allowing everyone to create and consume content simultaneously.

How does the centralization of media content differ between traditional and new media?

In traditional media, content creation and distribution are centralized, with a few entities controlling the flow of information. In new media, content is decentralized, allowing a wider range of people to both create and share information.

Why is new media considered to give more voice to individuals compared to traditional media?

New media allows individuals to become both content creators and consumers, offering a platform for everyone to express their views and share information, whereas traditional media often limited expression to a few powerful entities.

What impact does the interactive nature of new media have on user experience?

The interactive nature of new media allows users to engage in a two-way communication process, creating a more personalized and dynamic experience where users are not just passive recipients but active participants.