Como fazer sua oferta parecer barata (mesmo custando R$ 100.000)

Summary

In this video, the speaker explores the concept of perceived value and how to sell high-ticket offers, even without established authority. The key takeaway is that perceived value isn’t just about lowering prices, but creating an irresistible package that makes the product feel like a bargain. The video introduces four key variables—desired outcome, chance of success, time delay, and effort/sacrifice—which shape perceived value. By focusing on reducing complexity for customers and offering tools instead of just content, sellers can increase their perceived value and boost sales. The speaker also emphasizes the importance of the right offer packaging and the value of using efficient tools to enhance the customer experience.

Takeaways

• 😀 High ticket sales aren't about selling access; it's about creating the perception of a bargain.
• 😀 The key to a successful offer is packaging – the perceived value, not just the price.
• 😀 You can charge high prices even when starting from scratch by adjusting four variables that influence perceived value.
• 😀 Perceived value is about creating a sense that the offer is worth much more than its price.
• 😀 Value perception involves an irresistible package that makes your offer seem like a great deal.
• 😀 The formula for perceived value includes the Dream Outcome (desire), Chance of Success, Time Delay, and Effort/Sacrifice.
• 😀 Higher perceived value can be achieved by intensifying the Dream Outcome and Chance of Success while reducing Time Delay and Effort/Sacrifice.
• 😀 The offer should be framed in a way that minimizes the effort for the customer, making their path to success easier and faster.
• 😀 The 'stack slide' method is crucial for presenting all deliverables of your offer, along with their perceived market value.
• 😀 Avoid offering bonus content that adds more work or complexity, as it is generally seen as a burden by the audience, especially in 2025.
• 😀 In modern times, tools like calculators, checklists, and automations add more perceived value than additional content, such as masterclasses.

Q & A

What is the main point about selling high-ticket offers according to the speaker?

The speaker emphasizes that selling high-ticket offers isn't just about providing more access or lowering the price; it's about creating the perception of a great deal. This perception can be achieved through packaging and showing that the value of the offer far exceeds its cost.

What does the speaker mean by 'perceived value'?

Perceived value refers to the way people view the worth of a product or service based on how it is presented, packaged, and communicated. It's not just about the actual price but how much value the customer feels they are getting.

How can you create an irresistible offer without a defined market authority?

By focusing on four key variables that influence the perception of value: the dream outcome (desire), the perceived likelihood of success, time delay (how quickly results are achieved), and effort (how much work is required). Mastering these allows you to make an offer seem like a bargain even without established authority.

What are the four variables that affect the perception of value?

The four variables are: 1) Dream Outcome (desire), 2) Perceived Likelihood of Success, 3) Time Delay (the time it takes to achieve the goal), and 4) Effort and Sacrifice (the amount of effort required from the customer). Maximizing the first two and minimizing the latter two will enhance perceived value.

How does the 'stack slide' concept contribute to creating a compelling offer?

The 'stack slide' is a presentation technique where all the deliverables of an offer are listed along with their individual market values. It helps customers see the total value of what they are getting, making the overall offer appear much more valuable than the price.

What is the problem with offering too much content as bonuses?

Offering too much content, such as masterclasses or live sessions, can actually detract from the perceived value of an offer. In 2025, people are overwhelmed with content and are looking for tools or resources that provide immediate value and ease, rather than more learning material.

Why does the speaker recommend focusing on tools and resources over additional content?

Tools like calculators, checklists, and automation are seen as more valuable because they provide immediate, actionable results. These tools reduce the effort and time needed to achieve desired outcomes, which directly impacts the perceived value of the offer.

How can reducing the time delay and effort increase the perceived value of an offer?

By minimizing the time it takes to achieve results and reducing the effort required from the customer, the offer appears more accessible and easier to implement. This makes the product or service more attractive, as it promises quicker, more effortless results.

What role does 'desire' play in creating an irresistible offer?

Desire, or the 'dream outcome,' plays a crucial role because the stronger the customer's desire for a solution, the higher the perceived value of an offer. When the offer aligns with a deep, burning desire, it becomes more compelling, regardless of its actual price.

How does perceived likelihood of success impact a high-ticket offer?

The higher the perceived likelihood of success, the more confident the customer will feel in their purchase. If the customer believes they are likely to succeed with the product or service, they are more willing to pay a higher price for it.