Kerajinan Sulam Usus Khas Lampung BUNDA PERTIWI

Summary

Sumiarti Sapri, a craftswoman from Lampung, Indonesia, runs a small business specializing in traditional 'sulam usus' embroidery. Since 2009, her business has grown with the help of BRI's financial support, allowing her to empower local housewives by providing them employment opportunities. The products, including embroidered clothing and souvenirs, are sold through social media platforms like Instagram and at local exhibitions. Sumiarti's goal is to preserve Lampung's cultural heritage and improve the livelihoods of local women, making 'sulam usus' a recognized craft outside the region. With over 15 women now involved, her business continues to thrive.

Takeaways

• 😀 Sumiarti Sapri is the owner of a small craft business specializing in traditional Lampung embroidery (sulam usus).
• 😀 The business started in 2009 with just three workers, including Sumiarti herself.
• 😀 Sumiarti’s primary goal is to preserve Lampung's cultural heritage by promoting sulam usus to a broader audience.
• 😀 She aims to empower housewives by providing them with employment opportunities, helping to support their families.
• 😀 The business received initial financial support of 5 million IDR from BRI, which helped it grow.
• 😀 Over time, Sumiarti was able to access additional loans from BRI, increasing the business’s capital to 10 million IDR and beyond.
• 😀 The business has expanded from a small team to a workforce of over 15 employees, mostly housewives working from home.
• 😀 The sulam usus work is done manually and requires great attention to detail, with products including clothes, shoes, and souvenirs.
• 😀 To promote the business, Sumiarti uses social media platforms such as Instagram, WhatsApp, and Facebook, alongside exhibitions and trade fairs.
• 😀 Sumiarti expresses her gratitude to BRI for both the financial support and promotional assistance, helping her business reach more customers.

Q & A

What is the main purpose of Sumiarti Sapri's business?

The main purpose of Sumiarti Sapri's business is to preserve the traditional Lampung embroidery craft, known as 'sulam usus,' and to empower housewives by providing them with work opportunities.

How does Sumiarti's business help empower local women?

Sumiarti's business provides job opportunities for housewives, helping them generate additional income while still fulfilling their household responsibilities. Many of the workers are local women, and the work is flexible, allowing them to work from home.

When did Sumiarti start her embroidery business?

Sumiarti's embroidery business started in 2009, initially with just three craftsmen, including herself.

How did Sumiarti's business grow over the years?

Sumiarti's business grew with the help of financial support and mentorship from BRI (Bank Rakyat Indonesia), which allowed her to increase her capital and expand operations. She started with an initial capital of 5 million IDR and later received more funding, reaching up to 25 million IDR.

What are some of the products made from the sulam usus embroidery?

Products made from sulam usus include traditional clothing like kebayas and blouses, as well as souvenirs like shoes, hijabs, caps, tablecloths, and other items, all customized according to customer needs.

How does Sumiarti promote and market her products?

Sumiarti promotes her products through social media platforms like Instagram, WhatsApp, and Facebook, and participates in exhibitions. She also has a gallery at RKB Dermaga in Bakauheni, where she displays various Lampung-specific items.

What role does BRI play in Sumiarti's business?

BRI has supported Sumiarti's business by providing financial assistance for capital and promoting her products. They also help her expand her reach through various marketing channels.

How many people work for Sumiarti's business today?

Initially, only three people worked for Sumiarti's business. However, due to increasing orders, the workforce has expanded to over 15 housewives who help with the embroidery work.

Why is the sulam usus embroidery technique significant for Lampung culture?

Sulam usus embroidery is a traditional craft of Lampung, and by preserving and promoting it, Sumiarti aims to ensure that this unique aspect of Lampung's culture is recognized and appreciated beyond the province.

What are the key benefits that Sumiarti sees from her business?

The key benefits of Sumiarti's business include preserving cultural heritage, empowering local women economically, and helping to promote the unique crafts of Lampung through various platforms and collaborations with BRI.