How to Develop a NEW PRODUCT (From Concept To Market)

Summary

In this informative video, Michelle Bally outlines a six-step process for turning a product idea into reality, covering ideation, research, planning, prototyping, sourcing, and costing. She emphasizes the importance of validation and provides industry-specific advice for fashion, food and beverage, and beauty and cosmetics. Bally's firsthand experience in launching a makeup line adds credibility to her guidance, which includes leveraging tools like the SCAMPER model for ideation and considering print-on-demand for fashion. The video also touches on the significance of a diversified supply chain and concludes with a Shopify promotion for setting up an e-commerce store.

Takeaways

• 🚀 The product development process is not linear and varies based on budget, industry, and other variables, but there are common steps that can be followed.
• 💡 Ideation for a product doesn't have to be about creating something entirely new; often, the best ideas come from iterating upon existing products.
• 🔍 The SCAMPER model is a useful tool for generating product ideas through prompts like Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.
• 📊 Validation is crucial to ensure there's a market for your product before investing significant resources; methods include crowdfunding, online feedback, and using tools like Google Trends.
• 📝 Research and competitive analysis are essential to understand the demand for your product and how to differentiate it from existing offerings.
• 📐 Planning involves creating detailed sketches and considering various aspects like materials, components, and the product's market category.
• 🛠️ Prototyping is an iterative process that requires multiple versions and improvements to reach a satisfactory final sample.
• 🔗 Sourcing involves finding the right materials, partners, and manufacturers, and it's important to have backup options to safeguard the business.
• 💰 Costing is about calculating the cost of goods sold (COGS) and determining the retail price and potential profit margin for the product.
• 👗 Fashion products often start with hand-drawn sketches and prototyping with samples of different sizes, and print-on-demand is an option for initial production.
• 💄 Beauty product development may focus on natural ingredients and sustainability, with options like white labeling and working with labs for mass production, while adhering to regulations.
• 🍪 Food product development can begin at home with simple recipes, but moving to packaged goods requires a licensed commercial kitchen or a co-packer for larger scale production.

Q & A

What are the six steps to bring a product idea to life as mentioned in the script?

The six steps are ideation, research, planning, prototyping, sourcing, and costing.

Why is it important not to get hung up on creating something completely new during the ideation phase?

It's important because many of the best ideas are the result of iterating upon an existing product, making it better, like the Dyson vacuum did with the traditional vacuum.

What is the SCAMPER model and how can it be used to generate product ideas?

The SCAMPER model is a creative tool where each letter stands for a prompt: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It helps to think about different ways to improve or create a product by asking questions related to each prompt.

How can crowdfunding be used to validate a product idea?

Crowdfunding can validate a product idea by having people pledge money to make the business idea come to life. It shows that there is interest and willingness to pay for the product from complete strangers.

What is the purpose of the research step in the product development process?

The research step aims to validate the product idea to ensure that it is something people will pay for, protecting the entrepreneur from wasting time, money, and effort on an idea that won't sell.

What is the significance of creating a hand-drawn sketch during the planning phase?

A hand-drawn sketch helps to visualize the product design and function in detail, serving as a starting point for further planning and development before prototyping.

Why is it necessary to consider the category of the product during the planning phase?

Considering the category helps in making decisions about the product's intended use, materials, packaging, labels, and overall quality, which are essential for both product development and marketing.

What is the role of prototyping in the product development process?

Prototyping creates a finished product as a benchmark sample for mass production, allowing entrepreneurs to experiment with versions, eliminate options, and make improvements until they are satisfied with the final sample.

Why is diversifying the supply chain important for a business?

Diversifying the supply chain is important to safeguard the business from over-dependence on a single manufacturer or supplier, allowing for negotiation and reducing the risk of production delays or price increases.

What is the purpose of costing in the product development process?

Costing is the process of calculating the cost of goods sold (COGS) by adding up all the gathered information on production costs, which helps determine the retail price and potential gross margin or profit on each unit sold.

What are some tips for developing a new fashion product according to the script?

Tips include starting with a hand-drawn or digital sketch, developing a sample size set, considering print on demand, and working with a pattern maker or seamstress during prototyping.

What is the concept of white labeling in the beauty and cosmetics industry?

White labeling in the beauty and cosmetics industry refers to finding an existing product or manufacturer and then packaging and branding the products they already produce under your own brand.

What are some considerations when developing new food and beverage products?

Considerations include starting with a simple recipe, finding a commercial kitchen for small-scale production, working with a co-packer or co-manufacturer for mass production, and adhering to food safety laws and regulations.

How can Shopify help in setting up an ecommerce store for selling a new product?

Shopify provides an easy platform to set up an ecommerce store within days, offering a free 14-day trial without commitment, allowing entrepreneurs to build a fully branded, personalized online store.

Outlines

00:00

🚀 Starting a Business: Six Steps to Product Development

Michelle Bally introduces a six-step process for turning a product idea into reality, acknowledging the uniqueness of each entrepreneur's journey due to variables like budget and industry. She emphasizes that while there's no one-size-fits-all approach, there are common strategies. Michelle, having launched her own makeup line, shares her experience with the development process, which includes ideation, research, planning, prototyping, sourcing, and costing. She also promises industry-specific advice for fashion, food and beverage, and beauty and cosmetics, highlighting the importance of not striving for a completely new idea but rather iterating on existing products, as exemplified by the Dyson vacuum.

05:01

🔍 Validating Your Product Idea: Research and Feedback

The paragraph delves into the importance of validating a product idea to ensure there's a market demand before proceeding with production. Michelle suggests several validation methods, including crowdfunding campaigns on platforms like Indiegogo or Kickstarter, which can attract investment from strangers, indicating potential success. She also recommends seeking feedback from target audiences through platforms like Reddit and using Google Trends for hard data on consumer interest. Competitive analysis is crucial during this stage to understand the market landscape. The goal is to answer whether there's demand and if the product can stand out from competitors.

10:01

📝 Planning and Prototyping: From Sketch to Sample

This section focuses on the planning phase, where a detailed sketch of the product is essential before prototyping. Michelle advises on the importance of having a clear design and function plan, which can be aided by hiring illustrators if needed. The prototyping phase involves creating a benchmark sample for mass production, which often requires multiple iterations and improvements. Depending on the product type, prototyping can be done in-house or with the help of third-party experts. The paragraph also touches on the use of 3D rendering and printing technologies to facilitate the prototyping process.

15:02

🔗 Building the Supply Chain and Costing

The paragraph discusses the sourcing phase, which involves gathering materials and finding partners for production. It highlights the importance of a diversified supply chain, as illustrated in the book 'Shoe Dog' by Nike's founder. Michelle recommends attending trade shows for in-person sourcing and building relationships with vendors. The costing phase is about calculating the cost of goods sold (COGS) by considering all expenses, including raw materials, manufacturing, and shipping. She suggests using a spreadsheet for detailed cost breakdown and comparison, which is crucial for determining the retail price and potential profit margin.

👗 Industry-Specific Tips for Fashion, Beauty, and Food Products

Michelle provides specific advice for three popular industries: fashion and apparel, beauty products, and food and beverage. For fashion, she suggests starting with hand-drawn sketches and creating a size set during prototyping. Print on demand is an option for initial production. In beauty, a focus on natural ingredients and sustainability is recommended, with white labeling as a popular method. For food products, developing recipes at home can transition to commercial kitchens or co-packers for larger scale production. Michelle emphasizes the importance of adhering to regulations, proper labeling, and maintaining product quality.

🛍️ Selling Online: E-commerce and Continuous Learning

The final paragraph touches on the ease of setting up an e-commerce store through platforms like Shopify, which allows entrepreneurs to build and launch their online store within days. Michelle encourages taking advantage of a free 14-day trial to start the store without commitment. She also promotes continuous learning through resources like webinars and the 'Learn with Shopify' channel, which offers weekly videos for small business owners. The paragraph concludes with an invitation to subscribe for more knowledge and a reminder to apply the steps discussed for a successful product launch.

Keywords

💡Product Idea

A product idea refers to the initial concept or vision for a new product that an entrepreneur wishes to create and bring to market. In the video, the importance of developing an original product idea is emphasized, highlighting that it's not about creating something completely new from scratch, but often about iterating and improving upon existing products, as exemplified by the Dyson vacuum.

💡SCAMPER Model

The SCAMPER model is a creative thinking tool used for generating new ideas by encouraging the user to consider various prompts such as Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse. In the video, it is suggested as a method to quickly come up with product ideas, with each letter representing a different approach to modifying an existing product or process.

💡Product Validation

Product validation is the process of confirming that there is a market for a new product and that people are willing to pay for it. The video explains that validation is crucial to protect against wasting resources on an idea that won't sell, and it suggests methods like crowdfunding, online forums, and Google Trends to gauge interest and demand.

💡Crowdfunding

Crowdfunding is a method of raising funds for a new business idea where the public can pledge money to support the project. In the context of the video, it is presented as a favorite way to validate a business idea because it involves getting strangers to invest in the product, which is a strong indicator of potential success.

💡Prototyping

Prototyping is the creation of a sample or model of a new product to test and refine its design and function before mass production. The video discusses the importance of prototyping as a means to experiment with different versions of a product until the final, satisfactory sample is achieved.

💡Sourcing

Sourcing refers to the process of finding and securing the materials, components, and services needed to produce a product. The video emphasizes the importance of having a diverse supply chain with multiple suppliers and manufacturers to ensure reliability and negotiate better terms.

💡Costing

Costing is the process of calculating the cost of goods sold (COGS) for a product, which includes all expenses from production to delivery. The video explains that understanding the COGS is essential for determining the retail price and potential profit margin of a product.

💡Fashion and Apparel

The term 'Fashion and Apparel' refers to the clothing and fashion industry. In the video, specific tips for this industry are given, such as starting with a hand-drawn sketch, creating a size set during prototyping, and considering print on demand as an alternative to traditional manufacturing.

💡Beauty and Cosmetics

Beauty and cosmetics encompass products used for personal care and enhancement. The video mentions the trend towards natural ingredients and sustainability in this industry, and discusses the use of white labeling and collaboration with labs and chemists for product development and consistency.

💡Food and Beverage

Food and beverage products refer to consumable goods. The video provides insights on developing these products, such as starting with simple recipes at home, using commercial kitchens for larger batches, and working with co-packers for mass production while adhering to health and safety regulations.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, and the video mentions Shopify as a platform for setting up an online store. It highlights the ease and scalability of starting an e-commerce business and the availability of tools to help entrepreneurs sell their products online.

Highlights

Developing an original product idea involves a non-linear process with various variables such as budget and industry.

Six steps are consistently used by entrepreneurs to start a business and ship their original product.

Ideation is the first step, but many entrepreneurs get stuck waiting for a 'stroke of genius'.

The SCAMPER model is a useful tool for generating product ideas through prompts like substitute, combine, adapt, modify, put to another use, eliminate, and reverse.

Product validation is crucial to ensure there is a market demand and to protect from wasting resources on unviable ideas.

Crowdfunding can validate a business idea by getting strangers to invest, indicating potential success.

Using Google Trends provides historical data on consumer searches, indicating potential product demand.

Competitive analysis is part of the validation process to understand the market and differentiate your product.

Planning involves creating a detailed sketch and considering the product's category, materials, and quality.

Prototyping is about creating a benchmark sample for mass production, which often requires iterations.

Sourcing involves finding the right materials, partners, and manufacturers for the supply chain.

Costing is the process of calculating the cost of goods sold (COGS) to determine retail price and gross margin.

Diversifying the supply chain with multiple suppliers and manufacturers is crucial for long-term business stability.

Fashion and apparel product development often starts with a hand-drawn or digital sketch and prototyping with a pattern maker or seamstress.

Beauty and cosmetics industries focus on natural ingredients and sustainability, with options for white labeling and mass manufacturing through labs.

Food and beverage products can be developed at home and scaled up with commercial kitchens or co-packers, considering health and safety regulations.

A positive mindset and following the outlined steps can help overcome challenges in bringing a new product to market.

Shopify offers an easy platform for setting up an ecommerce store, with a free 14-day trial and no coding required.

Learn With Shopify is a resource for small business owners, providing weekly videos on starting and growing an online business.

Transcripts

if you have a product idea and you want

to bring it to life here's how to do it

in

six steps first off let me start by

saying that developing an original

product idea

and bringing it to market isn't a

straight line everyone has different

variables like

budget and industry so there's no

blueprint for this process but there are

similarities and approaches that

founders take

so today i'm going to teach you six

steps that have been consistently used

by entrepreneurs to successfully start a

business

and ship their original product at the

end i'll also go over tips for the most

popular industries including fashion

food and beverage and beauty and

cosmetics

stay tuned for that because this is

industry specific advice that you'll

need to know

hi everyone hope you're all doing well

my name is michelle bally and i'm your

host

so i myself have brought my own makeup

line to life

and i've been through the product

development process firsthand the

product development process

can be broken down into six steps

ideation

research planning prototyping

sourcing and costing the first step

is coming up with the idea even though

this is the first step

many entrepreneurs get stuck here

because often times people are waiting

for a stroke of genius to reveal the

perfect new product idea

obviously building something totally new

can be fulfilling but

keep in mind that many of the best ideas

are the result of iterating upon an

existing product

so for example the dyson vacuum in my

opinion is one of the best inventions to

exist

was it the first vacuum to be created no

the inventor made an iteration of the

vacuum to make it better

so don't get hung up on making something

totally new in fact

you can use the scamper model as a

useful tool to quickly come up with

product ideas

each letter stands for a prompt and

you're going to want to ask yourself

some questions

so s stands for substitute ask yourself

what materials can you substitute to

improve the product

can you use this product somewhere else

or as a substitute for something else

so an idea off the top of my head is you

could create dumbbells that use a

substitute material which prevents

calluses

and gym hands c stands for combine what

would happen

if you combined one product with another

product to create something completely

new

and what would happen if you combined

purposes or objectives

let's take bluetooth earbuds for example

earbuds weren't new and neither was

bluetooth technology

but combined together a new product was

developed

and next up is adapt this refers to

brainstorming ideas to tweak a product

for a better output

so ask yourself what do we need to

change in order to reach better results

so let's say the issue isn't the product

itself but maybe there's just not enough

of the product to meet demand

in that case you'd adopt the

manufacturing process and keep the

product the same

m stands for modify here you think about

how you can modify systems

and processes in order to disrupt an

industry

this step makes you think about the

bigger picture not just the product

itself

so you ask yourself how can we change

the process

in order to work more efficiently if the

market was

different how would the process look

like then so let's take a look at

netflix for example

they modified a system they modified the

way that people consume movies in order

to disrupt the film industry

let's look at put to another use so we

touched on this briefly

but this technique goes into depth about

how to shift an existing product

to another market segment or user so ask

yourself this

what are the benefits for the product if

used elsewhere

can we recycle another industry's waste

for a different use

next is eliminate so this is my favorite

because it's the most challenging

but here you're seeing what you can take

away from the product or process

to force you to look at this from a new

angle so ask yourself

what would happen if we removed a

specific part

and if we had to strip the product down

to its essentials

what parts would we keep and the last

one is

reverse so innovating can happen simply

by changing the order of the process

ask yourself what would happen if we

produce this backwards

how can we rearrange these steps for a

better outcome

as you're doing this method keep in mind

that someone once said there is nothing

new under the sun

but there are lots of old things we

don't know this method really works when

you set a timer for three minutes

so just jot things down everything that

just comes to mind

unfiltered and you'll activate the

subconscious and potentially transform

existing ideas

research so you've done some ideation

now your next task is to research in

order to validate your idea

the overall goal in this step is to

ensure that you're creating a product

that people will actually pay for with

your new idea you might feel super

excited and want to just leapfrog ahead

into production

but that can really mess you up if you

fail to validate your idea first

product validation ensures you're

creating a product people will pay for

this protects you from wasting your time

money and effort

on an idea that just won't sell there

are several ways you can validate your

product ideas

you can start a crowdfunding campaign

with crowdfunding

you get people to pledge money to make

your business idea come to life

crowdfunding is one of my favorite ways

to validate a business idea because

instead of just asking a friend's

opinion you're validating the idea by

asking for

investment if your idea can get a

complete stranger to be interested

enough in your product

that they're willing to pay for it

you're on the path to a winning business

you can get started on indiegogo or

kickstarter with your crowdfunding

campaign

also ask for feedback on forms like

reddit post a picture to a relevant

thread in your niche

and ask for honest opinions make sure

that you're only choosing threads and

communities that your target audience

would frequent

look at hard data by using google trends

google trends will give you historical

data on what people have searched in

different parts of the world

so type in questions or keywords that

consumers are using to find a solution

that your product can solve for them

so for example let's say that your

product keeps vegetables fresher for

longer

if you use google trends to search for

keywords like how to keep vegetables

fresh

and you see that a lot of people are

searching for it then you have an

indicator that your product might be

needed

doing your due diligence during the

validation stage is important

but know that you can never 100 validate

an idea there will always be external

factors that can't be controlled

or predicted that being said however you

decide to go about validating your idea

it's important to get feedback from a

substantial and unbiased audience as to

whether they would actually buy your

product

be wary of overvaluing feedback from

people who would definitely buy

if you were to create your theoretical

product because until money changes

hands you cannot count someone as a

customer

validation research will also inevitably

involve competitive analysis

if you've got a solid idea chances are

there are already players in this space

do a bit of sleuthing by visiting your

competitors websites and signing up for

their email

that way you'll see how their marketing

and how they're making sales all in all

once you've completed the research step

you'll be able to answer these two

questions

is there demand for my product can i

differentiate myself from my competitors

if the answer is yes to both we'll move

on to the next step planning

i know finding a product to sell online

is a deep topic and requires research

validation and knowing how to source and

sell the products so

if you're hungry for knowledge and you

want to learn how to do this yourself

you're going to want to check out the

free 40-minute webinar that will teach

you how to find

and source a winning product to sell

just click the link in the description

box below

planning when you eventually approach

your manufacturers to build your first

prototype

you're going to want to have a concrete

idea of what your product's design is

and how it will function

so it's important to take the time to

plan before you jump into the

prototyping

the best place to begin planning is with

a hand-drawn sketch

of what your product will look like the

sketch should be as detailed as possible

use labels explaining the various

features and functions now you don't

need to be a professional quality drawer

since you won't be submitting this to

the manufacturer

at this stage but if you're not

confident in your sketching ability

it's easy to find illustrators for hire

on dribble upwork or 99designs

the diagram should have a list of the

different components or materials

the list doesn't need to be inclusive of

every single detail but just the

important ones so that you can start

planning what you need in order to

create the product

for example a drawing of a purse design

can be accompanied by this list

zippers large and small vegan leather

straps

protection pouch embossed label

and interior wallet after that start

thinking about what category your

product will fall into

will the product be an everyday item or

will it be for special occasions

will it use premium materials or be

environmentally friendly

think about the packaging labels and

overall quality of your materials before

you start sourcing and costing

these are all questions to consider in

the planning phase since they will help

you not only with a product development

but your marketing as well prototyping

the goal of the prototyping phase is to

create a finished product as a benchmark

sample for mass production

i'll tell you that it's unlikely you're

going to get your finished product in a

single attempt

you'll have to experiment with several

versions you'll have to slowly eliminate

options and make improvements until you

feel satisfied with your final sample

prototyping also differs significantly

depending on the type of product you're

developing

in the cheapest and simplest case you

can prototype yourself this would apply

to food recipes cosmetic products and

clothes assuming that you have a skill

set

however more often than not

entrepreneurs will work with a third

party to prototype their product

in fashion and apparel this usually

involves working with a local seamstress

for clothing and accessories

you can even get in touch with a cobbler

for shoes you can really easily find

someone local to you by using google

if you live in a large city you can tap

into student talent through universities

and colleges

administrators from these universities

or college programs can usually grant

you access to their internal job board

where you can create a request for

prototyping help

for objects like toys household

accessories electronics

and many other hard or plastic objects

you might need a 3d rendering in order

to make a prototype

artists or engineers who are trained in

design and drafting software like cad

can be contracted to do this check out

freelancer to find someone

there are also user-friendly tools like

sketchup tinkercad

and vectory if you're a founder that

wants to learn how to create 3d models

yourself

you can save money and have more control

over this after you have a 3d design

on the computer you'll need to turn it

into a physical model makers used to

have to get molds made for each part

and molds are pretty expensive but

luckily with the innovation of 3d

printing

designs can be turned into physical

samples at a much lower cost with a

quicker turnaround time

after you have a prototype that you're

happy with the next step is the sourcing

phase

so you're going to want to gather the

right materials find the right partners

and then after you'll go into the

production phase this right here

is also referred to as the supply chain

the supply chain is the vendors

the activities and the resources that it

takes to get a product

into the customer's hands this phase

also includes finding the right

warehouses

figuring out your shipping situation but

for the most part you'll probably be

looking at finding the right

manufacturers

i don't know if you've ever read the

book shoe dog but it's a memoir by the

founder of nike

it showed me the importance of

diversifying your supply chain you

should find

multiple suppliers for the different

materials that you will need and you'll

also want to find

two different manufacturers having a

backup manufacturer will allow you to

negotiate costs for one

but it'll also allow you not to be

overly dependent on just one

manufacturer

if you don't have a second option you'll

be at their mercy if they're late on

orders

or if they suddenly decide to increase

their prices on you sourcing several

options is an

important part of safeguarding your

business for the long term

when it comes to looking for suppliers

there are plenty of resources both

online and in person

this might seem old-school but many

business owners will attend trade shows

dedicated to sourcing trade shows like

magic in las vegas provide the

opportunity to meet hundreds of vendors

at once

to see touch and discuss materials and

build

personal relationships with the

suppliers trade shows can be valuable

when it comes time to negotiating prices

it also saves you time to see everything

in one day

rather than waiting for everything to be

shipped to you so try looking at trade

show exhibitor lists online

costing after research planning

prototyping and sourcing is done

you're going to have a clearer picture

of what it will cost to produce your

product

costing is the process of taking all

that information gathered so far

and adding it up to see what your cost

of goods sold will be

otherwise known as cogs next you can

determine a retail price and gross

margin

begin by creating a spreadsheet with

each additional cost broken out as a

separate line item

this should include all of your raw

materials factory setup costs

manufacturing costs and shipping costs

it's important to factor in

shipping import fees and any duties in

order to get your final product into

your customers hands don't forget to

include this

as these fees can have a significant

impact on your cogs

depending on where you're producing the

product if you want this product pricing

calculator i'll make sure to leave it in

the description box for you

if you were able to secure multiple

quotes for different materials or

manufacturers

you can create a second version of the

spreadsheet so that you can compare

this is also helpful if you're comparing

local production versus overseas

production

at a glance it might look cheaper to go

overseas

but once you input your duties your

taxes and shipping you might be

surprised

once you've calculated your total cogs

you can come up with the retail price

for your product

and subtract the cogs from that price to

get your potential gross margin

or profit on each unit sold let's take a

look at the three most popular

industries with specific tips starting

with fashion and apparel

tips for developing a new fashion

product in the fashion industry

product development usually begins the

old school way with a hand-drawn sketch

or the digital equivalent made using a

program like procreate

a sketch is then developed into a sample

using a pattern maker or a seamstress

during the prototyping phase

a size set is created which means a

range of samples with different

measurements for each size you want to

sell

once the side set is finalized it is

then put into production rather than

make the product

some fashion and apparel businesses

choose to use print on demand

to produce their clothing in the

beginning print on demand allows you to

upload designs to a third-party app

that connects your store with a

warehouse and a screen printing facility

when an order is placed online your

design is then printed onto an existing

stock of t-shirts sweaters and various

other items on offer

creating a finished product without the

need to design the entire garment

if you want a full in-depth video on how

to start a fashion line i'll link that

video right over here

tips for developing new beauty products

from makeup to bath products to skin

care

many beauty brands are focusing on all

natural ingredients and sustainability

which makes it easier to prototype a

product on your own

using everyday ingredients white

labeling is also popular in the beauty

and cosmetics industry

which is the process of finding an

existing product or manufacturer

then packaging and branding the products

that they already produce

whichever route you decide to take mass

manufacturing for cosmetics

is usually done by working with a lab

and a chemist to make sure that quality

stays consistent at scale

consider that you'll need to have proper

labels and warnings research fda

regulations and how they pertain to your

product

and packaging both where they are

produced and where you intend to sell

them you'll also need to conduct

tests and add necessary expiration dates

that indicate shelf life

tips for developing new food products

food and beverage products are among the

easiest to start developing at a low

cost

and from the comfort of your own home

creating a new energy bar can be as

simple as buying ingredients and

tweaking the recipe in your own kitchen

laramerican did this when she started

larabar in order to move from recipe to

packaged goods that you can sell in

store or online

you will need to find a commercial

kitchen that is licensed to produce food

and has passed a health and safety

inspection these kitchens are usually

set up with large ovens and cooking

equipment to accommodate large batches

but if you are considering mass

production and packaging

a co-packer or co-manufacturer might be

a better option these are manufacturing

facilities that specialize in processing

raw materials

and producing food and beverage products

at scale you'll need to think about

labels and warnings that display

ingredient lists nutritional information

and expiry dates

you'll also want to get acquainted with

the laws and regulations like health

claims

like i mentioned earlier each journey to

a finished product is different

if you find yourself struggling just to

figure it all out remember that

every product that came before yours had

to overcome the same challenges as you

you have the potential to make great

things happen manifest positivity by

envisioning your success and speaking it

into reality

in addition to a positive mindset

following these steps will help you

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follow these steps to set yourself up

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selling online with your own ecommerce

website has never been easier

faster or more scalable shopify is a

really great place to start

setting up your store can actually be

done in a matter of days

and you can do it all by yourself you

don't need a fancy coder

you can get started with a free 14-day

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all you don't even need to give your

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to leave a link for you in the

description box so you can take

advantage of the free

14 day trial so now you have the tools

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your first new product

if you're hungry for more knowledge and

you want to learn how to find source and

sell a product that already exists

you're going to want to check out this

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register

learn with shopify is a channel

dedicated to small business owners with

big plans

we post new videos every week that gives

you the knowledge you need to start and

grow a successful online business

so make sure that you're subscribed if

you thought this video was helpful make

sure that you're giving it a big thumbs

up because that's going to help our

channel and our community grow

i'm your host michelle bally thank you

so much for watching and i will see you

in the next one

[Music]

bye

[Music]

you