I tried using Canva to make a Product Commercial

Summary

In this tutorial, Daniel Schiffer demonstrates how to create a professional-quality product commercial for under $20 using Canva, a free graphic design platform. He chooses a food and beverage theme, specifically a soda brand called Ollie Pop, and utilizes Canva's features like the brand kit, templates, and animations to produce an engaging ad. Daniel highlights the ease of use and cost-effectiveness of Canva, especially with Canva Pro's additional features like background removal. The video concludes with a polished commercial showcasing different soda flavors, proving that high-quality content creation is accessible to everyone.

Takeaways

• 🎥 Daniel Schiffer introduces a new challenge to create a professional product commercial for under $20 using easy and affordable methods.
• 🚫 The commercial aims to avoid complex techniques such as keyframes, masks, and practical effects to ensure accessibility for creators of all experience levels.
• 🥤 The theme chosen for the commercial is food and beverage, specifically an ad for a soda brand named Ollie Pop.
• 💡 Canva, a free graphic design platform, is used as the main tool for creating the commercial, with the option to upgrade to Canva Pro for additional features.
• 🔗 Canva Pro offers time-saving features like automatic background removal with just a click, which Daniel demonstrates in the video.
• 📸 Daniel suggests downloading images directly from the Ollie Pop website to save time and effort in creating the commercial.
• 🎨 Canva allows for the creation of a brand kit, including logos, color palettes, and brand fonts, to maintain consistency throughout the project.
• 📹 The video editor in Canva provides a variety of templates and elements that can be easily customized and animated to create engaging content.
• 🌟 Daniel emphasizes the use of animations and transitions in Canva to add dynamism and visual interest to the commercial.
• 🎵 Canva also integrates music from Epidemic Sound, allowing creators to add background music to their videos directly within the platform.
• 🎉 The final product commercial is showcased, demonstrating that high-quality content can be created affordably and with ease using Canva.

Q & A

What is the main challenge Daniel Schiffer is attempting in the video?

Daniel Schiffer is attempting to create a professional quality product commercial for under 20 dollars using only easy-to-use tools that don't require advanced techniques like key framing, masking, or practical effects.

What is the purpose of using Canva in this project?

Canva is used as a free graphic design platform that offers time-saving features and tools, which is ideal for creating the commercial within the budget and without complex editing skills.

What is the theme of the commercial Daniel is creating?

The theme of the commercial is food and beverage, specifically an advertisement for a soda brand called Ollie Pop.

Why is Final Cut not used for this project?

Final Cut is not used because it costs 400 dollars, which exceeds the 20 dollar budget for the project.

What feature of Canva Pro helps in removing the background of images?

Canva Pro has a feature that allows for instant background removal with just a click of a button.

How does Daniel plan to save time and money on gathering images for the commercial?

Daniel plans to save time and money by downloading the photos of Ollie Pop soda cans directly from their website instead of taking the photos himself.

What is a 'brand kit' in Canva and how is it used in the project?

A brand kit in Canva is a collection of elements such as logos, color palettes, and fonts that are consistent with the brand identity. It is used to maintain brand consistency throughout the commercial.

What types of animations are available in Canva for the video project?

Canva offers both page animations, which apply to all elements on a page, and individual element animations, which can be applied to specific elements.

How does Daniel enhance the visual appeal of the soda cans in the commercial?

Daniel enhances the visual appeal by adding backdrop shadows to the soda cans, making them appear more three-dimensional against the background.

What is the significance of the word 'fresh' in the context of the ginger lemon soda?

The word 'fresh' is used to convey the refreshing quality of the ginger lemon soda flavor, which is a key selling point.

How does Daniel ensure the commercial is easy to replicate for different flavors?

Daniel ensures the commercial is easy to replicate by using a generic template and duplicating the edited page to apply the same animations and layout to different soda flavors.

What is the final step Daniel takes to complete the commercial?

The final step Daniel takes is to add an ending shot with all three soda cans, the logo, and a slogan, and then to add music and export the video.

What is the overall cost of the video according to Daniel?

According to Daniel, the video costs less than 20 dollars to make.

How does Daniel describe the impact of using Canva for creating content?

Daniel describes the impact as a game changer, especially for small businesses that want to save money and create their own content without much experience.

What offer is available for Canva Pro mentioned in the video?

An offer of 45 free days of Canva Pro is available for those interested in trying the platform's premium features.

How can viewers get the 45 free days of Canva Pro mentioned in the video?

Viewers can get the 45 free days of Canva Pro by visiting canva.me/daniels or by clicking the link in the video description.