I tried using Canva to make a Product Commercial

Summary

In this tutorial, Daniel Schiffer demonstrates how to create a professional-quality product commercial for under $20 using Canva, a free graphic design platform. He chooses a food and beverage theme, specifically a soda brand called Ollie Pop, and utilizes Canva's features like the brand kit, templates, and animations to produce an engaging ad. Daniel highlights the ease of use and cost-effectiveness of Canva, especially with Canva Pro's additional features like background removal. The video concludes with a polished commercial showcasing different soda flavors, proving that high-quality content creation is accessible to everyone.

Takeaways

• 🎥 Daniel Schiffer introduces a new challenge to create a professional product commercial for under $20 using easy and affordable methods.
• 🚫 The commercial aims to avoid complex techniques such as keyframes, masks, and practical effects to ensure accessibility for creators of all experience levels.
• 🥤 The theme chosen for the commercial is food and beverage, specifically an ad for a soda brand named Ollie Pop.
• 💡 Canva, a free graphic design platform, is used as the main tool for creating the commercial, with the option to upgrade to Canva Pro for additional features.
• 🔗 Canva Pro offers time-saving features like automatic background removal with just a click, which Daniel demonstrates in the video.
• 📸 Daniel suggests downloading images directly from the Ollie Pop website to save time and effort in creating the commercial.
• 🎨 Canva allows for the creation of a brand kit, including logos, color palettes, and brand fonts, to maintain consistency throughout the project.
• 📹 The video editor in Canva provides a variety of templates and elements that can be easily customized and animated to create engaging content.
• 🌟 Daniel emphasizes the use of animations and transitions in Canva to add dynamism and visual interest to the commercial.
• 🎵 Canva also integrates music from Epidemic Sound, allowing creators to add background music to their videos directly within the platform.
• 🎉 The final product commercial is showcased, demonstrating that high-quality content can be created affordably and with ease using Canva.

Q & A

What is the main challenge Daniel Schiffer is attempting in the video?

Daniel Schiffer is attempting to create a professional quality product commercial for under 20 dollars using only easy-to-use tools that don't require advanced techniques like key framing, masking, or practical effects.

What is the purpose of using Canva in this project?

Canva is used as a free graphic design platform that offers time-saving features and tools, which is ideal for creating the commercial within the budget and without complex editing skills.

What is the theme of the commercial Daniel is creating?

The theme of the commercial is food and beverage, specifically an advertisement for a soda brand called Ollie Pop.

Why is Final Cut not used for this project?

Final Cut is not used because it costs 400 dollars, which exceeds the 20 dollar budget for the project.

What feature of Canva Pro helps in removing the background of images?

Canva Pro has a feature that allows for instant background removal with just a click of a button.

How does Daniel plan to save time and money on gathering images for the commercial?

Daniel plans to save time and money by downloading the photos of Ollie Pop soda cans directly from their website instead of taking the photos himself.

What is a 'brand kit' in Canva and how is it used in the project?

A brand kit in Canva is a collection of elements such as logos, color palettes, and fonts that are consistent with the brand identity. It is used to maintain brand consistency throughout the commercial.

What types of animations are available in Canva for the video project?

Canva offers both page animations, which apply to all elements on a page, and individual element animations, which can be applied to specific elements.

How does Daniel enhance the visual appeal of the soda cans in the commercial?

Daniel enhances the visual appeal by adding backdrop shadows to the soda cans, making them appear more three-dimensional against the background.

What is the significance of the word 'fresh' in the context of the ginger lemon soda?

The word 'fresh' is used to convey the refreshing quality of the ginger lemon soda flavor, which is a key selling point.

How does Daniel ensure the commercial is easy to replicate for different flavors?

Daniel ensures the commercial is easy to replicate by using a generic template and duplicating the edited page to apply the same animations and layout to different soda flavors.

What is the final step Daniel takes to complete the commercial?

The final step Daniel takes is to add an ending shot with all three soda cans, the logo, and a slogan, and then to add music and export the video.

What is the overall cost of the video according to Daniel?

According to Daniel, the video costs less than 20 dollars to make.

How does Daniel describe the impact of using Canva for creating content?

Daniel describes the impact as a game changer, especially for small businesses that want to save money and create their own content without much experience.

What offer is available for Canva Pro mentioned in the video?

An offer of 45 free days of Canva Pro is available for those interested in trying the platform's premium features.

How can viewers get the 45 free days of Canva Pro mentioned in the video?

Viewers can get the 45 free days of Canva Pro by visiting canva.me/daniels or by clicking the link in the video description.

Outlines

00:00

🎥 Affordable Video Production with Canva

Daniel Schiffer introduces a new challenge: creating a professional quality product commercial for under $20 using only easy-to-use tools. He opts for Canva, a free graphic design platform, to make a food and beverage themed ad for 'Ollie Pop' soda. Daniel demonstrates how to use Canva's features, including its background removal tool, to create engaging content without the need for expensive equipment or complex editing techniques. The goal is to make video production accessible to anyone, regardless of their experience level.

05:02

🌟 Creating Dynamic Soda Ads with Canva Pro

The video script details the step-by-step process of making a soda commercial using Canva Pro. Daniel Schiffer shows how to assemble a brand kit with logos, color palettes, and fonts. He selects images of soda cans from the Ollie Pop website and uses Canva's video editor to create a dynamic and visually appealing ad. Daniel utilizes Canva's animation features, such as the 'pop' and 'drift' animations, to bring the ad to life. He also explains how to duplicate pages for efficiency and add transitions between different soda flavors, enhancing the overall flow of the commercial.

10:04

🎶 Finalizing the Commercial with Music and Branding

In the final paragraph, Daniel Schiffer wraps up the video production process by adding an ending shot featuring all three soda flavors, along with the Ollie Pop logo and slogan. He emphasizes the ease and affordability of creating high-quality marketing content with Canva, which integrates music from Epidemic Sound. The video concludes with a download of the finished product as an MP4 file, showcasing the result of the budget-friendly and user-friendly approach to video creation. Daniel invites viewers to try Canva Pro for 45 free days and to follow him on Instagram for more content.

Keywords

💡Commercial

A commercial refers to a short advertisement designed to promote a product, service, or brand. In the video, Daniel Schiffer aims to create a professional quality product commercial for a soda brand called Ollie Pop, emphasizing the ease and affordability of the process.

💡Canva

Canva is a free graphic design platform that offers a wide range of tools for creating visual content. It is highlighted in the video as the primary tool used to design the commercial within a tight budget, showcasing its capabilities for both amateurs and professionals.

💡Budget

The budget in this context refers to the financial limit set for creating the commercial. Daniel mentions a budget of under 20 dollars, which underscores the video's theme of cost-effective content creation.

💡Equipment

Equipment typically refers to the tools or machinery required for a particular task. The script discusses the high cost of traditional video production equipment and contrasts it with the low-cost, equipment-free approach using Canva.

💡Templates

Templates in the video are pre-designed layouts or formats available in Canva that can be customized for various types of content. Daniel uses templates to quickly create a visually appealing commercial, demonstrating the efficiency of using such resources.

💡Animations

Animations are the dynamic visual effects that bring static elements to life. The script describes applying animations to the commercial's elements, such as the 'pop' and 'tumble' animations, to make the ad engaging and professional without complex techniques.

💡Brand Kit

A brand kit is a collection of brand-related assets like logos, colors, and fonts that ensure consistency in branding. In the video, Daniel assembles a brand kit for Ollie Pop to maintain a cohesive look throughout the commercial.

💡Background Removal

Background removal is a feature that allows for the separation of a subject from its background in an image. Daniel mentions using Canva Pro's background removal feature to quickly and easily prepare images for the commercial.

💡Transitions

Transitions are the effects used to move from one scene or slide to another in a video. The script discusses adding transitions between pages of the commercial to create a smooth flow and enhance viewer engagement.

💡Slogan

A slogan is a memorable phrase associated with a brand that captures its essence or marketing message. Daniel includes the slogan 'Healthy Meets Delicious' in the commercial to convey the brand's message and appeal to the audience.

💡Music

Music in a commercial serves to set the tone and enhance the emotional impact of the visuals. The video mentions adding music from Epidemic Sound, integrated into Canva, to complete the commercial and make it more compelling.

Highlights

Daniel Schiffer attempts to create a professional quality product commercial for under $20 using affordable and accessible tools.

The challenge involves avoiding complex techniques like key framing, masks, and practical effects to ensure ease of use for anyone.

Canva, a free graphic design platform, is chosen as the main tool for creating the commercial, showcasing its capabilities and affordability.

Canva Pro's background removal feature is highlighted as a time-saving and efficient tool for creating professional-looking content.

The use of a brand kit in Canva to maintain consistency in the commercial's design elements is demonstrated.

Downloading existing product images from the brand's website is suggested as a time and cost-saving method.

A generic video template is chosen in Canva to create a versatile commercial that can be repurposed for different uses.

The selection of neon-themed templates in Canva is discussed to create an eye-catching and flashy commercial.

Customizing the background color to match the product and adding text with a neon shine effect is shown to enhance visual appeal.

Adding shadows to 2D images in Canva is used to create a sense of depth in the commercial.

Canva's page and individual element animations are explored to bring the commercial to life.

The process of duplicating pages and swapping out elements to create variety for different product flavors is explained.

Adjusting the duration of frames and applying transitions between pages to improve the commercial's flow is demonstrated.

The addition of twinkling stars as graphics to enhance the visual appeal of the commercial is shown.

Creating an ending shot with all three product flavors and adding the brand logo and slogan is discussed.

Canva's built-in music feature from Epidemic Sound is used to add a soundtrack to the commercial.

The final result of the commercial is showcased, emphasizing its affordability and ease of creation.

The video concludes with a call to action for viewers to try Canva Pro for 45 free days and a reminder to subscribe and follow on Instagram.

Transcripts

welcome back to the channel i'm daniel

schiffer and today i'll be attempting

something that i've never done before

now i've made a lot of videos for

companies over the past 10 years and

something that every video i make has in

common is that the equipment i use to

create them costs a lot of money i tried

to break that trend a couple weeks ago

when i demonstrated how i turned an

ordinary photo i took on my phone into a

captivating video asset without using

expensive equipment now while that video

was cool and didn't cost a lot of money

to make it certainly costs a lot of time

not just to make the asset itself but

also the several years of learning the

techniques that go into creating that

style of content today that is all out

the window i want to create a

professional quality product commercial

for under 20 dollars in the catch is

that it has to be easy no key frames no

masks no practical effects i want this

to be so easy that literally anybody at

any level of experience can do it so

let's get started so to keep this

commercial consistent with the other

types of ads i would typically create

here on this channel we're gonna stick

with a food and beverage theme and we're

gonna try and create an ad for this soda

brand called ollie pop now seeing his

final cut costs 400 which is just a tad

out of our 20 budget i will be using

canva which is a free graphic design

platform and also happens to be the

sponsor of today's video now what's

great about canva is that it's actually

completely free to use but you do have

the option to upgrade to canva pro for a

whole bunch of other time-saving

features and tools as an example i spent

a good half an hour a couple weeks ago

trying to mask out this packaging from

the background manually but with canva

pro i can literally click a button and

it removes the background for me

instantly yeah that's a thing and it

works perfectly if you're interested in

trying 45 free days of canva pro you can

go to the link in the description below

or go to canva.me daniels anyway back to

our soda commercial it is time to

assemble a brand kit so right now what i

need are a few images of the actual

lollipop cans and rather than doing that

myself i can actually save some time and

money by downloading the photos that

ollie pop already has straight from

their website i'm gonna pick three

different flavors we'll start with

vintage cola and i can just save this

image directly to my downloads i'll do

the same for ginger lemon as well as

blackberry vanilla back in canva now

i'll navigate over here to the left

sidebar and under tools we have brand

kit we can start by adding our logos

just like so we can actually create a

color palette using the logos we just

brought in and we can also bring in any

brand fonts that we might want to use

for our project next i will navigate up

to our folders and then into our uploads

and in here we can go ahead and drag in

our can images so we'll go back up to

our home page here and under the video

tab you can see that there's a lot of

options to choose from now the video

that we're making today i want to be

kind of generic so that we can repurpose

it for different uses so i'm going to

start with just a regular video and

create a blank project here in the canva

video editor you can see we have a

timeline down here with a playhead and

here on the left side there's a whole

bunch of stuff we can use so we'll start

in templates and we'll scroll through

and i'm going to try and find a template

that i feel like could work well for our

soda commercial now in this case i'm

envisioning something kind of flashy and

exciting so i'm gonna go up to the

search bar here and i'm gonna search for

neon and you can see here that we have a

whole bunch of templates that really pop

which is exactly what i want i think

we're gonna start with this one down

here i kind of like these neon tubes

that are here on the sides i'm gonna

highlight all this stuff in the middle

that we don't really need and just

delete it and now i will navigate over

to our uploads and bring in our first

can i want to change our background

color to match the colors of the can a

little bit better so i can select the

background and go up to our colors here

and automatically canva detects the

photo colors that are in the project and

we can click through and change the

background based on the colors in the

photo i like this one here it's kind of

muted and on brand with the can and now

the overall frame is looking kind of

empty so i think i can spice this up

with a little bit of text and

immediately this kind of neon shine text

is exactly what i had in mind so i'm

going to click that to bring it in now

when i look at the flavor of the soda

ginger lemon right away i think

refreshing so i'm going to change the

text here to say fresh gonna drag it up

to the top here and just fit it to the

entire frame and we can center i'll now

right click on it and send it to the

back and this is looking pretty good i'm

gonna highlight these neon tubes here

and bring them in a little bit closer

and i feel like the can because it's a

2d image it looks kind of flat against

our text so what i can do is i can go

into edit image and add a shadow and

we'll bring in one of these backdrop

shadows and that looks like it's giving

us a little more depth all right so now

if we go down to our timeline and click

the play button you can see that nothing

really happens it's just a stagnant

image within canva there are two types

of animations we have page animations

which is what it sounds like you can

apply one of these to animate everything

on the page like so or you can select

individual elements on the page and

apply animations to those as well this

one is called tumble you can see it kind

of has the can fly in from the side

there's a fade animation which has it

fade in this one is called rise where

the can kind of comes up from the bottom

and down here you can see that there are

additional animations that all have this

crown symbol these are animations that

are part of canva pro and they are

actually really cool as well if you're

interested in trying 45 free days of

canva pro you can go to the link in the

description below or go to canva.me

daniels i'm going to go back into page

animations here and just hover my mouse

over different options to see how the

elements on the screen respond i think

this pop animation really jumps out at

me literally so i'm going to select that

as our page animation and i think to

create some variety i'm going to select

our neon tubes and i'm going to

highlight all of them by holding shift

and clicking and dragging and for our

neon tubes this drift animation looks

pretty cool but i think i like baseline

so i'm going to select that and we can

navigate up here to this play button to

see what this looks like full screen and

i think we're off to a really good start

so now i want to do the same thing for

our next two flavors and to do this we

can actually save time by duplicating

the page we just edited by right

clicking it and clicking duplicate and

because all of the animations are

already applied to the page all we have

to do is swap out the different elements

with new ones and everything will

automatically be animated the same way

the previous flavor was i'll go back

into our uploads here and bring in our

vintage cola can and i'll go ahead and

delete the old can i'm gonna center this

and then select our background go into

our colors and you can see here under

our photo colors it's automatically

detected the can click through here and

see our different options and i really

like the way that this muted sort of red

background goes with our neon yellow

gonna select the can here and not forget

to add our backdrop shadow and if we go

back here and click play you can see

that's all we really have to do because

everything is already animated currently

each one of these frames is five seconds

which is a little bit long so i'm going

to re-time these to three and a half

seconds and apply to all pages and now

i'm gonna play back this whole video so

far full screen

now given how quickly we just did this

this is already looking really

impressive but i think we can make it a

little bit smoother by adding in a

transition between our two pages here we

have a little plus button and if we

click that we can add a new page in

between or we can add a transition i'll

click on add transition and we've got

some options here to work with here we

have a kind of cross dissolve which is

pretty smooth we also have this slide

transition they have this kind of wipe

transition as well but i really like the

circle wipe transition and i'm going to

change the direction to out and let's

just play this back to see how it looks

okay that's looking pretty cool so i

just realized our text is actually the

exact same on both clips i actually want

to have a different word behind our

vintage cola let's just go in there and

type in tasty all right let's go ahead

and duplicate this page now and we'll

bring in our final flavor the blackberry

vanilla and delete the can underneath

we'll center that and change our

background color and for this one let's

choose a different word because this is

kind of a healthier soda why don't we

just put in healthy select our can here

and add our drop shadow and we also

can't forget to go down here and click

our plus button to add our circle wipe

transition make sure the direction is

selected to out and i still think these

shots can use a little extra something

so what i'm going to do is go up into

the elements tab here and have a look

through the graphics i think i like

these twinkling stars so i'm just going

to bring one of those in and place it

above the top right corner of our can

and i'm just going to copy and paste

that and bring it to the opposite corner

and now i can just highlight both of

them hit copy and paste them onto our

other two shots alright so we have a

shot of each flavor the only thing

really left to do is to add an ending

shot with all three cans i'll go ahead

and click this plus button down here to

add a new page and i'm gonna change the

color of our background and now we will

just bring in all three cans i'm gonna

bring our cola can to the front and

center it bring our other two cans

behind make the front can just a little

bit bigger looking pretty good and now

i'm just going to highlight all three

right click and group them together now

they can all be moved around at the same

time and manipulated as one group i'm

just going to shift this over to the

side around here and now i'll go into

our logos and bring in our lollipop logo

make it a bit smaller and if we go back

to the lollipop website they do have a

couple different slogans they have a new

kind of soda but they also have healthy

meats delicious which i think gives the

viewer a little bit more information so

i'll go back into our text here and add

a new heading and i'm just going to type

in healthy meats delicious and kind of

line it up here with our logo and if you

remember we uploaded some fonts to our

brand kit which we can select in here

and i can change the color of that to

match our logo so let's do some

animations now we'll highlight our cans

here and animate them with the pop

animation let's select our logo here and

i think i like tumble and then on our

text our slogan down here why don't we

have just a nice simple fade in we of

course still need to add our transition

down here so we'll go ahead and do that

and finally our last step is to add some

music canva actually has music from

epidemic sound built right into the

platform and to export our finished

video all we have to do is go up here to

download save it as an mp4 video and

here is the final result

[Music]

let's just make something clear this

video cost me less than 20 to make and

it was incredibly easy that to me is

shocking i feel like this method of

making content is an absolute game

changer especially for people with small

businesses who want to save money and

make their own content but maybe don't

have a lot of experience doing so not

only is it incredibly easy and

affordable but canva is like a one-stop

shop for all of your digital marketing

needs like i said if you want to get 45

free days of canva pro then you can go

to canva.me daniels or go to the link in

the description below but that is it for

this video thank you so much for

watching don't forget to hit it with a

like and subscribe follow me on

instagram daniel.chiffor and as always i

will see you guys in the next video

[Music]