upaya pemerintah dalam mengatasi kasus peningkatan jumlah angka pengangguran di Indonesia

Summary

The video script highlights the impact of e-commerce and social media platforms on traditional markets in Indonesia, particularly in Tanah Abang, Southeast Asia's largest market. It discusses the decline in sales for traditional vendors due to the rise of online shopping, cheaper prices, and influencer marketing. The script also addresses the rise in unemployment due to mass layoffs as businesses shift to online models. It emphasizes the need for government support for small businesses and encourages consumers to prioritize local products over imported goods, supporting small-scale entrepreneurs to help revive the local economy.

Takeaways

• 😀 The largest market in Southeast Asia, Tanah Abang, is experiencing a decline in visitors and sales.
• 😀 The growth of live shopping on platforms like TikTok and e-commerce is affecting traditional textile markets and businesses.
• 😀 Traditional vendors are struggling to compete with influencers who have large followings and online presence.
• 😀 As of February 2025, 4.91% of the Indonesian population, about 7.47 million people, are unemployed, largely due to mass layoffs and the rise of online shopping.
• 😀 Online shopping offers lower prices and the convenience of shopping from home, which is contributing to the closure of offline stores and job losses.
• 😀 Traditional businesses face high operational costs, including rent and distribution, making it difficult to compete with cheaper online products.
• 😀 There are concerns that government support for small businesses (UMKM) is not evenly distributed, with complicated procedures that make it hard for businesses to access help.
• 😀 The government is attempting to support UMKM through initiatives like subsidies, tax breaks, and facilitating access to digital marketing.
• 😀 The government has also launched the 'Proud to Buy Indonesian' program to help UMKM enter digital marketing and online sales.
• 😀 Many consumers prefer shopping online because of ease, discounts, and lower prices, which is negatively impacting offline retail stores and leading to layoffs in traditional businesses.
• 😀 The public is encouraged to support local micro businesses by buying from small shops and avoiding excessive reliance on online stores, which helps sustain local economies.

Q & A

What has led to the decline in foot traffic at traditional markets like Tanah Abang?

The rise of online shopping platforms such as TikTok, Shopee, and e-commerce websites has made it more convenient for consumers to shop from home, leading to a decrease in foot traffic at traditional markets like Tanah Abang.

How has the shift to online shopping impacted employment in Indonesia?

The transition to online shopping has contributed to mass layoffs, with approximately 7.47 million people, or 4.91% of the population, unemployed as of February 2025. This is mainly due to the closure of physical stores, which can no longer afford to maintain operations and pay employee wages.

What are some of the reasons why traditional businesses are struggling in the digital age?

Traditional businesses are struggling because online products are typically cheaper due to direct sourcing from producers or imports with lower costs. Additionally, traditional businesses face high operational expenses, such as rent and distribution costs, which make it harder for them to compete.

What challenges do small businesses (UMKM) face in accessing government aid?

Many small businesses find it difficult to access government aid because of complex procedures, which leads to assistance being misdirected or ineffective. This issue prevents many UMKM from benefiting from programs designed to support them.

What government initiatives have been introduced to support UMKM in Indonesia?

The government has introduced several initiatives to support UMKM, including subsidies for digital marketing, tax reductions, and programs like 'Bangga Buatan Indonesia' that help small businesses transition to digital platforms and reach broader markets.

Why do many people prefer shopping online over traditional retail?

Many people prefer shopping online due to its convenience, better prices, and frequent discounts. The ease of shopping from home and the variety of products available at competitive prices contribute to the growing popularity of online shopping.

What are the economic consequences of the rise of online shopping for traditional retail workers?

As online shopping grows, many retail workers have lost their jobs due to the closure of offline stores. This has contributed to a rise in unemployment, as businesses struggle to pay for operational costs and staff wages.

What is the role of local consumers in supporting traditional businesses?

Local consumers play a crucial role in supporting traditional businesses by choosing to buy from local shops or markets rather than relying solely on online stores. By purchasing domestic products and supporting local vendors, consumers help sustain small businesses and local jobs.

How do online products generally compare to products sold in traditional markets in terms of price?

Online products are generally cheaper because they are sourced directly from producers or imported at lower costs, which bypasses the additional operational expenses that traditional markets face, such as high rent and distribution costs.

What is the impact of online shopping on the local economy and job market?

While online shopping provides convenience and affordability for consumers, it has negatively impacted the local economy by causing job losses in traditional retail sectors. The shift has made it harder for small businesses to thrive, leading to a rise in unemployment and economic disruption in some areas.