How To Write Killer Cold Emails That GUARANTEE Responses (45.8% Reply Rate?!)

Summary

This video reveals powerful cold email strategies to get responses from dream prospects, boosting response rates up to 50%. The speaker introduces three key formulas: the PC formula (Pain + Call to Action), the PEC formula (Prospect's Desire + Fear + Case Study), and the PPC formula (Pain + Partial Solution + Call to Action). These formulas, when applied with essential fundamentals like personalization and a strong subject line, help ensure that cold emails stand out. The speaker emphasizes research and tailoring emails for each prospect, sharing insights from real-world success to highlight their effectiveness.

Takeaways

• 😀 Cold emails can have a 30-50% reply rate if written correctly.
• 😀 The PC formula (Pain, Call to Action) is an effective strategy for writing cold emails that grab attention.
• 😀 Personalization is crucial for success in cold emails—researching the prospect's specific pain points increases engagement.
• 😀 The PEC formula (Pain, Emotion, Call to Action) focuses on addressing a prospect's fear or desire and offering a solution.
• 😀 The PPC formula (Pain, Partial Solution, Call to Action) is highly effective in getting responses to cold emails by offering a glimpse of value.
• 😀 Using psychological triggers like 'open loops'—leaving tasks or questions unfinished—helps increase response rates.
• 😀 Case studies and real-world examples are powerful in cold emails, as they validate your claims and build trust.
• 😀 Successful cold emails require applying the fundamentals: a strong subject line, thorough personalization, and an online presence.
• 😀 A simple and direct call to action (CTA) is key—avoid overly broad or generic language in your emails.
• 😀 To really scale your business with cold emails, make sure your online presence is visible, including a website and social media activity.
• 😀 Consistent follow-ups, using strategies like those taught in the 'Baking Method,' can further increase email responses and lead conversions.

Q & A

What is the main focus of the video?

The video focuses on teaching viewers how to write cold emails that get noticed and responded to, using specific formulas and strategies.

What are the three secret formulas introduced in the video?

The three secret formulas are the PC formula, the PEC formula, and the PPC formula.

What is the PC formula, and why is it effective?

The PC formula consists of a 'Pain' point and a 'Call to Action' (CTA). It's effective because it leverages the psychological principle of open loops, where people are more likely to engage with unfinished or unresolved tasks.

Can you give an example of the PC formula in action?

An example would be: 'Hey Andrew, noticed that Workday still hasn’t found a digital sales manager. I run a cold email tool that can make this role irrelevant and flood you with meetings. Want me to send more info?'

What does the PEC formula emphasize?

The PEC formula emphasizes focusing on what the prospect desires and fears. It highlights the prospect’s pain, presents a solution, and ends with a call to action.

How does the PEC formula apply to the example of selling an AI-powered chat tool to BombBomb?

The PEC formula is applied by highlighting the fear of missing out on personal connections and trust, offering the AI-powered chat tool as a solution, and concluding with a call to action to explore the tool's benefits.

What is the PPC formula and why is it considered one of the most effective?

The PPC formula includes a pain point, a partial solution, and a call to action to expand on the solution. It's effective because it creates curiosity and encourages prospects to engage with the partial solution, leading to further interaction.

Can you give an example of the PPC formula in action?

An example would be: 'Hey Scott, noticed your team spends a lot on sponsoring Clutch. Did you know that tweaking your profile wording could help you rank higher organically and save thousands each month? I’ve got three more ideas if you’d like to hear them.'

What are some of the key fundamentals for writing successful cold emails?

Key fundamentals include having an engaging subject line, personalizing the email beyond simple compliments, thoroughly researching each lead, and ensuring an online presence for credibility.

Why is it important to research and personalize cold emails?

Personalizing cold emails is important because it shows the recipient that the email is tailored to their specific needs or challenges, making it more likely to get a response. Generic emails are less likely to succeed.