Como usar o Google Search Console? Guia completo da ferramenta por alguém que usa ela todos os dias!

Summary

This video provides a comprehensive guide to using Google Search Console for improving SEO. It covers topics like handling indexing errors, optimizing video pages, the importance of sitemaps, and how to remove URLs temporarily from search results. The tutorial also explains the significance of monitoring Core Web Vitals, security issues, and maintaining a good user experience. Viewers will learn practical tips for efficiently managing their website's presence on Google Search and ensuring that their content meets Google's standards for indexing and ranking.

Takeaways

• 😀 Pages not indexed by Google might face generic errors with no specific reasons, making it hard to understand why they aren’t being indexed.
• 😀 Google often avoids indexing pages suspected of plagiarism or containing low-quality content, such as those created entirely by AI.
• 😀 Video pages are considered by Google only if they are dedicated entirely to the video; pages with mixed content may not be categorized as video pages.
• 😀 Sitemap submission helps optimize Google’s crawling process, but Google may still index pages not listed in the sitemap.
• 😀 Keeping the sitemap up-to-date is crucial, especially for e-commerce sites, to ensure newly published products are indexed quickly.
• 😀 A temporary URL removal can be requested in the Search Console if a page with a major error needs to be removed from search results quickly, but this removal is only valid for six months.
• 😀 After six months, the temporarily removed page will reappear in search results if still present on the site and included in the sitemap.
• 😀 Using the Search Console, webmasters can monitor how their site’s pages perform in terms of Core Web Vitals, security, and user experience.
• 😀 The Search Console provides detailed insights into page security and protocol, helping to ensure pages meet Google’s standards.
• 😀 It is important to regularly monitor the Search Console and apply the insights it provides to enhance site performance and SEO strategies.
• 😀 The Google Search Console is a free tool, offering a cost-effective way to track and improve website visibility in organic search results.

Q & A

What does it mean when Google doesn't index a page and shows a generic error?

A generic error in Google Search Console means that Google couldn't index a page, but it doesn't provide specific reasons. The error could be caused by factors like suspected plagiarism, low-quality content, or AI-generated text, which do not meet Google's content standards.

How does Google treat pages with video content?

Google classifies pages containing only video content as 'video pages.' However, pages with both text and video content are not considered video pages. If your site focuses primarily on video, you can monitor these pages through the 'Video' report in Google Search Console.

Why is having a sitemap important for a website?

A sitemap is important because it helps Google crawl and index your site more efficiently. It provides Google with a roadmap of your site's pages, allowing faster and more organized indexing. This is especially helpful for large websites or those with frequent updates, like e-commerce sites.

Can Google index pages not included in the sitemap?

Yes, Google can index pages that are not included in the sitemap. While a sitemap improves the indexing process, Google may still choose to index pages outside of it based on other factors, such as internal linking or external signals.

What is the role of the 'Validate Fix' feature in Google Search Console?

The 'Validate Fix' feature allows users to confirm that issues identified by Google Search Console, such as indexing problems, have been resolved. After making the necessary fixes, users can request Google to recheck the pages to ensure they are properly indexed.

What should be done if a page needs to be temporarily removed from Google search results?

If you need to remove a page temporarily from Google's search results, you can request its removal via the 'Temporary URL Removal' tool in Google Search Console. This request removes the page for six months, but after that period, the page may reappear if it's still accessible and listed in your sitemap.

What is the difference between temporary removal and permanent removal in Google Search Console?

Temporary removal lasts for six months and is useful for urgent issues, such as a page with errors. For permanent removal, you need to take actions like setting the page to 'noindex' or deleting it entirely. Temporary removals will expire after six months unless further steps are taken.

How does Google Search Console help with page experience and Core Web Vitals?

Google Search Console offers a 'Page Experience' report that shows how well your site performs in terms of Core Web Vitals, security, and mobile-friendliness. It helps you understand if your pages meet Google's user experience standards, which affect search rankings.

What is the importance of regularly updating the sitemap?

Regularly updating your sitemap ensures that Google is aware of new or updated pages on your site, making it more likely for these pages to be indexed quickly. For example, if you run an e-commerce site, adding new products to the sitemap ensures they are indexed promptly.

What should be done if a page contains an error and needs to be removed from Google search immediately?

If a page contains a critical error and you want to remove it immediately from Google's search results, you can use the 'Temporary URL Removal' tool. This will remove the page from the search results temporarily, allowing you to fix the error before it reappears.