How To Advertise on Instagram in 2024 (Complete Tutorial)

Summary

This tutorial video offers a step-by-step guide to setting up effective Instagram ads, emphasizing the importance of a Facebook business page connection. The host shares 30 actionable tips to enhance ad performance, including creating lookalike audiences, crafting compelling calls to action, and leveraging storytelling. The video also covers ad design, budgeting, and targeting strategies, aiming to maximize ROI and prevent ad fatigue. Additionally, the host shares personal growth insights and book recommendations, inviting viewers to engage with the content beyond the tutorial.

Takeaways

• 🚀 Instagram ads can be effective if set up correctly and managed strategically.
• 💰 Be cautious with Instagram ads as they can cost money if not properly managed.
• 📝 Setting up a Facebook business page is a prerequisite for running Instagram ads, even though it's not frequently visited by users.
• 🔗 Connecting a Facebook business page to an Instagram account is essential for managing ads through Facebook's ad manager.
• 📱 Having a professional Instagram account (either a business or a Creator account) is necessary for advertising purposes.
• 🛠️ Facebook Ads Manager is the tool used to create and manage Instagram ads, including setting budgets and target audiences.
• 🎯 Creating campaigns, ad sets, and ads within Facebook Ads Manager involves choosing objectives, defining audiences, and selecting ad placements.
• 📈 Utilize lookalike audiences for low budgets to make ads more relevant and to extend ad reach effectively.
• 📱 Ensure ads are mobile-optimized, considering the portrait orientation preferred by Instagram users.
• 📹 High-quality creative content is crucial for ad success; use storytelling, captions, and ensure the first three seconds of a video are engaging.
• 🌐 For global ads, ensure content is translated and consider currency and language localization for different countries.

Q & A

Why is it important to set up a Facebook business page for Instagram ads?

A Facebook business page acts as your brand's home on Facebook and connects to your Instagram account, which is necessary for running Instagram ads since Facebook/Meta owns Instagram.

What is the significance of choosing the right category for a Facebook business page?

Choosing the right category helps in refining the page further with subcategories, although it's not crucial as people don't often visit business Facebook pages, it's a necessary step for setting up Instagram ads.

What information is needed to set up a Facebook business page?

You need to enter your page name (business name), add a profile picture (often a logo), a cover photo, page details like website and contact information, and an about section describing your business and a call to action button.

Why should you switch your personal Instagram account to a professional one for ads?

Switching to a professional account (either a business or a Creator account) is important because it aligns with the account type needed for running ads and allows for better management of ad campaigns.

What is Facebook Ads Manager and how does it relate to Instagram ads?

Facebook Ads Manager is an all-in-one tool for creating and managing ads on Facebook and Instagram. It's used to monitor the performance of ads and make adjustments as needed.

What is the purpose of a campaign in Facebook Ads Manager?

A campaign is an umbrella that holds all of your ads and is based on your advertising goals. It organizes ads under objectives like awareness, consideration, and conversion.

What is an ad set in the context of Facebook Ads Manager?

An ad set is a grouping of ads within a campaign. It allows you to edit settings like audience targeting, budget, and spending limits, catering to different segments of your audience.

What are some strategies to make Instagram ads more effective according to the script?

Strategies include creating lookalike audiences, ensuring clear call-to-actions, capitalizing on current events and trends, telling a story through video, avoiding ad fatigue, and using broad audience targeting to let the algorithm work effectively.

How can using captions on videos boost engagement in Instagram ads?

Captions on videos keep the audience hooked by providing information and context, especially important for viewers who watch videos without sound.

What is the advantage of using a single Instagram account for multiple business areas?

Using a single account allows for more effective management of content, reaching a wider audience, and gathering more data about followers by consolidating campaign structure, which can maximize algorithm performance.

Why is it recommended to show the product in use rather than just explaining it in a video ad?

Showing the product in use provides a practical demonstration of its benefits and functions, which can be more compelling and informative for potential customers than a simple explanation.

How can understanding your audience's primal instincts help in creating effective ads?

Appealing to primal instincts like hunger, emotion, love, and the desire for convenience can create narratives that resonate globally, helping your brand be understood and connect with a wider audience.

Outlines

00:00

📈 Mastering Instagram Ads for Business Growth

The speaker introduces a tutorial on optimizing Instagram ads to prevent financial waste and instead generate revenue. The agenda includes a step-by-step guide on setting up Instagram ads, intermediate tips for enhancing ad performance, and a personal anecdote about turning 30. The tutorial starts with the necessity of a Facebook business page for ad connectivity, followed by instructions on creating and customizing this page. The importance of a professional Instagram account is highlighted, and the process of switching from a personal to a professional account is detailed. The tutorial then transitions into using the Facebook ads manager for ad creation and management, emphasizing the importance of understanding the platform for successful ad campaigns.

05:00

🎯 Strategic Campaigns and Ad Sets in Facebook Ads Manager

This section delves into the intricacies of creating a campaign in Facebook Ads Manager, which serves as an umbrella for all ads. Campaign objectives are discussed, with a focus on awareness, consideration, and conversion phases of customer engagement. The naming of campaigns is suggested to be intuitive for easy management. The concept of ad sets is introduced, allowing for specific audience targeting and budget allocation. Detailed audience targeting options are highlighted, along with ad placement settings, including the new Advantage Plus tool for automated ad placement. The ad creation process involves choosing the right format and uploading creative content, followed by writing compelling ad copy. The importance of strategy in ad success is underscored, leading into a list of 30 tips to enhance ad performance, starting with advice on lookalike audiences and call to action optimization.

10:02

🌟 Top 30 Tips for Effective Instagram Advertising

The speaker provides a comprehensive list of 30 tips aimed at boosting the effectiveness of Instagram ads. These tips cover a range of strategies from leveraging lookalike audiences and optimizing call to action, to ensuring content aligns with current trends and seasonal events. The tips also address ad fatigue, audience targeting, creative content production, and the importance of storytelling in video ads. Additional advice includes using captions effectively, maintaining a broad audience for algorithmic optimization, and focusing on mobile optimization. The list continues with suggestions on video production, showcasing product benefits, and utilizing before-and-after techniques. The importance of convenience in modern consumer preferences is noted, along with advice on ad creative simplicity, the use of humor, and the strategic placement of the best deals. The tips conclude with recommendations on hiring professional designers for ad creation and appealing to primal instincts in marketing narratives.

15:04

📚 Personal Growth and Community Engagement

In the final paragraph, the speaker shares personal updates, including completing a book titled '13 Things Mentally Strong People Don't Do' and using the '5 Minute Journal' for daily gratitude practice. They express a desire for personal growth and engagement with new experiences, such as starting music classes. The speaker invites the audience to share their book recommendations and new hobbies, fostering a sense of community. The channel, 'Learn with Shopify,' is introduced as an official Shopify channel dedicated to teaching business growth, and the speaker looks forward to the next video, ending the tutorial on a positive note.

Keywords

💡Instagram Ads

Instagram Ads refer to paid promotions on the Instagram platform, aiming to increase brand awareness, consideration, or conversion. In the video, the main theme revolves around effectively setting up and optimizing these ads to ensure they generate a return on investment rather than just taking money without results. The script emphasizes the importance of understanding how to make these ads work to avoid wasting budget.

💡Facebook Business Page

A Facebook Business Page is a public page on Facebook that businesses use to share information and interact with their audience. In the context of the video, it is necessary to set up a Facebook Business Page because it serves as the brand's home on Facebook and is required to run Instagram ads. The script provides a step-by-step guide on creating this page, which is crucial for the ad setup process.

💡Campaign Objective

In the video, a Campaign Objective on Facebook Ads Manager defines the goal of the advertising campaign, such as awareness, consideration, or conversion. Choosing the right objective is essential as it shapes the strategy and targeting of the ads. The script illustrates how to select an objective based on the brand's current stage in the customer journey.

💡Ad Set

An Ad Set in the Facebook Ads Manager is a group of ads that share the same budget, schedule, audience, and placement settings. The script explains that Ad Sets allow for customization and targeting specific demographics or interests within a larger campaign, enabling advertisers to allocate their budget effectively to different audience segments.

💡Ad Creative

Ad Creative refers to the visual and textual content of an advertisement, such as images, videos, and copy. The script discusses the importance of ad creative in capturing attention and engaging the audience. It also covers different formats like single images, videos, carousels, and collections, and how to upload and design these within the Facebook Ads Manager.

💡Lookalike Audiences

Lookalike Audiences are a feature in Facebook Ads Manager that allows advertisers to target new audiences who are similar to a source audience, such as people who have engaged with the advertiser's Instagram account. The script suggests using lookalike audiences as a strategy for stretching a limited budget and reaching more relevant users.

💡Call to Action (CTA)

A Call to Action (CTA) is a prompt instructing the audience to perform a specific action, such as 'Learn More' or 'Shop Now'. The video emphasizes the importance of an accurate and compelling CTA that matches the landing page and the desired audience action. The script provides examples of CTAs for different types of pages and the importance of aligning them with the ad's goal.

💡Ad Fatigue

Ad Fatigue occurs when an ad is shown to the same audience too frequently, leading to a decline in its effectiveness as viewers start to ignore it. The script advises monitoring the frequency of ad exposure to avoid ad fatigue and ensure that the ads remain impactful.

💡Personal Evolution

Personal Evolution in the video refers to the speaker's personal growth and development, particularly as they transition from their 20s to their 30s. It is used metaphorically to describe a period of significant change and self-improvement, which parallels the theme of evolving one's skills in digital marketing and advertising.

💡Funnel.io

Funnel.io is mentioned in the script as a source of a tip for using a single Instagram account for multiple business areas. This tool or strategy aims to consolidate efforts for better content management, wider audience reach, and more comprehensive data gathering about followers, which can enhance the performance of ad campaigns.

💡Conversion

In the context of the video, Conversion is synonymous with making a purchase. The script explains that the conversion campaign objective is for when the audience is ready to take the final step with a brand, which is to buy a product or service. It is one of the stages in the customer journey and a key goal for many Instagram ads.

Highlights

Instagram ads can be effective if set up correctly to avoid wasting money.

The speaker will provide a step-by-step tutorial on setting up Instagram ads.

Intermediate users can skip the basic tutorial part.

The agenda includes 30 current and important tips for successful Instagram ads.

The speaker is turning 30 and relates it to personal growth and evolution.

Setting up a Facebook business page is the first step for running Instagram ads.

Facebook and Instagram pages are connected for ad management.

Details on creating a Facebook business page, including choosing categories and adding information.

Switching a personal Instagram account to a professional one is crucial for ads.

Connecting a newly created Facebook page to an Instagram account.

Introduction to Facebook Ads Manager for managing Instagram ads.

Creating a campaign in Facebook Ads Manager is the first step in ad creation.

Campaign objectives are based on the goals of brand awareness, consideration, or conversion.

Ad sets allow for different audience targeting and budget allocation within a campaign.

The importance of ad creative in the success of Instagram ads.

The speaker shares 30 tips for making Instagram ads work effectively.

Tips include creating lookalike audiences and ensuring call to actions are clear.

Using video content to tell a story and captivate the audience.

Avoiding ad fatigue by monitoring frequency and keeping audiences engaged.

Optimizing ads for mobile devices and considering global translations.

The speaker's personal growth journey and book recommendations.

Transcripts

God bless Instagram but Instagram will

take your money Instagram will take your

money if you don't know what you're

doing and you're running Instagram ads

and they don't work but you don't have

to worry about that because I got you in

today's video I'm going to show you how

to make Instagram ads that actually work

we don't want Instagram to take money

from us no we want to make money from

Instagram we want ads that make us

Reche so here's the agenda for today

first I'm going to walk you through a

tutorial on how to set up Instagram ads

it's going to have step-by-step

instructions on how to set this up with

the most accurate upto-date way of doing

this but if you're like Michelle like I

already know how to do this nice you're

an intermediate skip through that

beginning part and I'm going to give you

some really good tips at the end on how

to make your Instagram ads explode we're

going to do 30 tips today these tips are

going to be the most current most

important things that you should know in

order to make your Instagram ad

successful why 30 I'm turning 30 guys

I'm turning 30 it's crazy goodbye to my

20s it's been real it's been nice but

we're in a new decade now and I am going

through a personal Evolution like it's

literally happening right now in this

very moment who's watching that is over

30 let me know in the comment section

will I be okay just kidding but did you

guys not feel an overwhelming sense of

like confrontational sense of personal

growth during this time let me know in

the comment section anyways guys back to

the video so if you're new and I mean

new new the first step that you're going

to want to do guys is you're going to

want to get set up with your Facebook

business page and you're probably

wondering like why do I have to do this

right now if I want to run an Instagram

ad but basically the Facebook Instagram

page acts as your Brand's home on

Facebook and connects to your Instagram

account so let's set this up together to

set up your Facebook page log into

Facebook so yes this does mean that you

have to have a personal account to

create a business page most of you

probably already have one so from there

you're just going to go to the pages

section so to do that click on the menu

icon in the top right corner then select

pages from the list click create new

page and this will open the page

creation wizard now you have to choose a

page category so select the category

that best describes your business you

can also add up to three subcategories

for further refinement I will say guys

like don't overthink this step making

your Facebook page is not like that

crucial because people don't really

visit business Facebook pages all that

much anymore so don't worry about it but

we do kind of have to set this up

because it is basically just kind of

like a means to an end at this point so

that being said enter your page name

that's going to be your business name

and then and after that add a profile

picture people like to use their logo so

you can use that and then you're going

to want to add a cover photo as well

this is kind of like a long Banner that

goes to the top of the page like this

and yeah actually let me just pop a

couple more examples of a Facebook

business page right here and right here

so that you guys can see what it would

look like now you have to add your page

details so that's going to be

information like your website and

contact details it's also going to ask

you for a location and business hours

but if that's not applicable to you then

no worries you do not have to include

did that now you create your about

section you can put your mission

statement here or a description of what

your business is all about and what you

do and here you're going to want to

customize your call to action so what

this is is a button that lives on your

Facebook page that is going to encourage

your visitors to take a desired action

like visiting your website or contacting

you that kind of a thing that's it

congrats you just have made your first

Facebook business page so step one guys

is complete next step is to create your

Instagram account I know you guys don't

need a tutorial on how to make an

Instagram account it's really easy you

just have to like follow the prompts the

main thing is that you have to make sure

that you have a professional Instagram

account so basically that means that

your Instagram account must either be a

business or a Creator account so let me

show you how to switch your personal

Instagram account to a professional one

open your Instagram app and go to your

profile page tap the three little lines

in the right hand corner select settings

and privacy tap account scroll down and

tap switch to professional account

choose Creator or business depending on

your needs select a cat category that

best describes your content so now this

is where all the magic comes together

now what you're going to do is you're

going to want to connect your Facebook

page that you just made then you're

going to add or review the contact

information and choose whether to

display it on your profile and finally

you're going to tap done to complete the

switch do not fret if you change your

mind and you want to change it back to a

personal account you can do that

whenever you need to now for the first

time ever we're going to go into our

Facebook ads manager so what is Facebook

ads manager you ask because facebook/

meta owns Instagram this is going to be

where you are managing your Instagram

ads it is basically an all-in-one tool

where you create your ads and once

they're running this is where you're

going to be able to see how they're

doing to get your Facebook ads manager

set up you're going to go to

facebook.com/ SL tools slads manager I

will also leave a link for you guys in

the description box so that you can you

know get to it without a hitch but after

you're there you're going to log in if

it's your first time you might need to

complete a short setup process process

it's going to ask you you know super

easy things like your country what

currency you want to work in and also

it's going to get you to put a credit

card on file so that you can pay for the

ads that you end up running all the

ground work is done congratulations

you're a rockstar now we're actually

going to create our Facebook ad so I'm

going to show you the basics right now

we're playing chess and I'm showing you

the pieces and how they move right the

strategy comes after so here's how the

pieces move the first step is to create

a campaign what's a campaign a campaign

is the big umbrella that holds all of

your ads Under One Roof to do that we're

going to click on create in the top left

corner then choose the campaign

objective based on your goals people

generally need to know about your brand

before they go ahead and purchase from

you that's why there are different

objectives here awareness is that phase

when your audience is like yeah I have

no idea who you are consideration is

exactly what it sounds like this is the

point where the customers you know now

they know you and they're actually

thinking about you they might want to

take you out on a date you know they're

not sure yet and conversion is when they

are ready to make a purchase by the way

guys conversion if you're not sure what

that means it's just a fancy word for

purchase let's assume that people don't

yet know who your brand is so you would

want to choose an objective in the

awareness section let's give this baby a

name and if you get really into

Instagram ads and you're absolutely

killing it you're probably going to have

a lot of ads running at once so name

your campaigns something that you will

know exactly what it is upon first

glance is going to be very important no

one can tell you what that naming

convention is going to be that makes

sense for you only you're going to know

that but you can go for a mix of like

campaign objective and then maybe the

campaign is for a certain collection so

you might want to put that in now it's

time to create an adet in the world of

Facebook ads an adet is a grouping of

ads so at this level you can edit

settings like audience and how much

money you want to spend this is really

nice because let's say you want to spend

$30 a day on men and let's say $50 a day

on women you can have two different ad

sets within the campaign targeting both

of these audiences it's kind of like the

middle manager taking instructions from

the campaign objective and distributing

them to the specific variations so let

me show you what kind of settings I can

control at the adset level budget and

schedule here you can set your daily or

lifetime budget and your campaign start

and end dates also you can Define your

target audience and I love this because

look at how detailed you can get we have

demographics here and you can even show

your ads to specific people with

specific interests and behaviors so

that's that now in the placement section

choose manual placements then under

platforms select Instagram you can also

choose automatic or Advantage Plus

placements if you prefer Advantage Plus

is a relatively new tool it's an

automated tool that decides where your

ads will show the point is that Facebook

is trying to give you the best results

then we get into the actual design of

the ad so at this point you're going to

want to have a photo or video ready you

can take this content with your phone so

how to get this uploaded is first of all

you're going to choose your ad format a

single image is just one single image a

video is of course a video a carousel is

when someone would have to swipe through

to see many images a collection is where

you're going to have one main image or

one main video and then you'll have

several smaller product images displayed

Below in a grid layout so you'll upload

your ad creative from your existing

Media or Facebook or Instagram library

and then at this point you're going to

write some ad copy that's going to grab

someone's attention and then you have

the option to save or publish your work

okay so now you know exactly how

Facebook ad manager works but there's a

lot of strategy that goes into this and

it really is a strategy that is going to

deter DET whether your Instagram ads

actually work or not so here are the 30

tips that are going to make your

Instagram ads work if you're finding

this video helpful so far feel free to

subscribe to this channel every week we

drop a new video that helps you run an

online business whether that is how to

run a successful Instagram ad just like

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store this channel is going to have you

guys covered and also guys liking this

video does help me out personally so if

you feel so inclined please feel free to

give it a like if you want to do

something for me that does go a long way

and for the channel so back to the 30

tips if you have a low budget let's say

like $500 a month create lookalike

audiences of people who have engaged

with your Instagram account this will

help you make your audience more

relevant and stretch your budget so

that's tip number one tip number two if

your ad isn't doing well maybe it's

because your call to action doesn't

accurately describe where your audience

is going to land so for example learn

more is a great call to action for an

article but not so much for a shopping

page and shop now is always great for

product homepages and collection Pages

tip number three your content might not

be hitting current events and Trends so

make sure that you are capitalizing on

seasonality and holidays tip four to

make your ads super successful be sure

to tell a story the best way is to use

video to keep your audience hooked five

have you ever heard of AD fatigue so

basically this happens when your ad has

shown to the same people too many times

so they just start to tune it out at

that point you'll be spending money on

ads that aren't working we don't want

that so to avoid that keep an an eye on

your frequency in ads manager next tip

let the algorithm Target the right

Instagram users by keeping your audience

broad Instagram is pretty smart they've

got a lot of data on groups of users so

let them do their thing and this isn't

such a bad thing either because you can

let Instagram do all the heavy lifting

and focus on other things that you can't

control like great creative now more

than ever the right creative is key in

making Instagram ads that actually work

so here's a creative tip that will help

boost your engagement use captions on

your videos to keep your audience hooked

I learned this next tip on funnel.io use

a single account instead of creating

multiple Instagram accounts like if you

have multiple business areas for example

how is it all under one why this can

help you more effectively manage your

content reach a wider audience and

gather more data about your followers by

consolidating your campaign structure

you allow the algorithms to get more

data about the users and maximize its

performance focus on your hook in your

video ad you have the first three

seconds of the video to do so so easy to

understand shocking clear hooks are

going to be what works best make your ad

blend in with your feed at least for me

when I see a super pretty kind of like

polished video in my feed I immediately

know it's an ad and just kind of like

scroll past lowii under produced is a

really great way to get your ads to go

viral optimize for mobile think portrait

not landscape if you're running your ad

globally translate your ad for each

country also if you're targeting

specific countries make sure that the

landing pages are in the right

currencies and languages create videos

that makes sense even if the audio is

off show don't tell instead of standing

in front of the camera and explaining

the product take videos of the product

in use and overlay that on top of your

explainer understand what your

customer's issues are and explain how

your product or service will solve them

these types of ads do amazingly on

Instagram if you're new to Instagram use

ads numbers and facts to establish

Authority with an audience that is just

getting to know you keep it short and

sweet avoid tons of text keep it fast

and Punchy quick paced videos with high

energy and Fast Cuts that keep a viewer

on their toes are going to outperform

ones that take too long to get to the

good parts if you have an expensive

product showcase your product benefits

but leave out the price this will

increase the perceived value before

viewers take one look at your price and

just kind of write you off interested

Shoppers can find out more about pricing

details when they visit the product page

or book a consult with you use before

and after sales techniques to show your

customers's current situation and how

they can be happier better healthier

live more convenient lives whatever that

sales prop is with you speaking of which

we are living in the age of convenience

food learning social transport all of

that is at our fingertips so if you have

a product or if you have a service that

makes you know someone's life more

convenient lead with that strip your ad

creative down stick to minimalism with

your text videos photos messaging and

just overall style if you have a main

takeaway like the deodorant you can use

everywhere keep that title showing

throughout your entire video this is

going to help remind people what they're

watching and keep the attention ATT to

folks with short attention spans use

humor this is a Surefire way to get

people organically talking about not

only your ad but your a brand leave the

best deal for last if you're showing new

customers the best offers you have on

you know an evergreen campaign you're

leaving money on the table use deep

sales at the bottom of your funnel hire

a designer if you know video or photo or

you know graphic design isn't your

strong suit don't be afraid to hire

someone on upw workk I've personally had

really good success on up workk appeal

to people's Primal instincts guys we are

hungry emotional loving human beings so

relating to stories of food dogs kids

and romance is a Global Experience

telling these kinds of narratives will

help you be understood by the masses if

that's what you're after but if you have

a niche audience because you have a

product that targets you know a very

specific type of person you're going to

want to focus on messaging that deeply

understands your Niche what do they fear

love want need and so on knowing that

and creating videos that speak to those

points will help you sell for example

new moms want to feel safety that

they're doing their job right so if

you're selling baby bottles making a

video that showcases the health and

safety benefits of your product would

mean that you deeply understand your

audience all righty so those are the 30

tips on how to make Instagram ads that

actually work if you found this video

helpful don't forget to subscribe for

more content just like this okay so now

that we are done with the tutorial part

let's do a life update okay so I

recently finished the book 13 things

mentally strong people don't do I feel

like if you're business and growth

oriented you might like this also this

is not new at all but the 5minute

journal has also been something that

I've been using for the past year and

it's just so good at you know getting me

in a good mood in the mornings which is

important whether you're in business or

not I feel like gratitude is important

just for The Human Experience what else

can I share I've started music classes

I've been feeling like this year has

been a lot about personal growth and

just kind of like soaking up all the

things that the world has to offer what

are you guys up to any fun books that

you're reading I'm always down for a

good book recommendation so let me know

in the comments um and any hobbies that

you've picked up too let me know yeah

hobbies are the spice of life this

channel that you're watching right here

guys is called learn with Shopify it is

an official Shopify channel that teaches

you how to grow a business so glad that

you guys were able to join me today

cannot wait to see you guys next week

and I'll see you in the next one

[Music]

peace