El departamento comercial y el mercado

Summary

In this session, the speaker discusses the commercial department's functions, focusing on market analysis, product/service promotion, and sales strategies. The commercial department is responsible for understanding consumer needs, conducting market research, and establishing pricing and distribution channels. The video explains different market types, including perfect competition, monopolies, and monopolistic competition, as well as market expansion possibilities such as current, potential, and trend markets. The concept of market share is also introduced with a simple example, showing how to calculate it based on sales data. The session concludes with a brief on market classifications and their geographic distinctions.

Takeaways

• 😀 The commercial department of a company is responsible for the company's commercial function, which includes all activities needed to ensure that products or services reach consumers.
• 😀 One of the key responsibilities of the commercial department is market analysis, which helps the company make informed decisions.
• 😀 The marketing team is also tasked with designing the company's commercial policies and satisfying consumer needs through various activities.
• 😀 The commercial department manages direct sales and relationships with distribution channels to promote the products and services.
• 😀 A market is defined as the group of individuals and companies with specific needs, which they fulfill by purchasing a product or service.
• 😀 There are different types of markets based on the number of sellers and buyers and the level of product differentiation: perfect competition, monopolistic competition, and imperfect competition.
• 😀 Perfect competition is characterized by many sellers and buyers, and homogeneous products with minimal differentiation (e.g., wheat).
• 😀 Imperfect competition includes market structures like monopolies (one seller, many buyers), oligopolies (few sellers, many buyers), and monopolistic competition (many sellers, many buyers, with differentiated products).
• 😀 The market can be categorized based on expansion potential into current, potential, and trend markets. Current markets are made up of existing consumers, potential markets include consumers who buy from competitors, and trend markets refer to future consumers.
• 😀 Markets are also classified by purpose: consumer markets, where goods are bought for final consumption, and industrial markets, where goods are bought for further production or transformation (e.g., parts for manufacturing appliances).
• 😀 Market freedom can be divided into free markets, where there is complete freedom of operation, and regulated markets, where authorities intervene (e.g., electricity market regulation in certain countries).
• 😀 The geographic scope of markets can be local, regional, national, or international, based on the area in which the products or services are distributed.
• 😀 Total market demand refers to the total quantity of a product bought by all consumers over a specific period, while the demand for a specific company is known as company demand. The market share of a company is calculated by dividing its sales by the total sales in the market, then multiplying by 100.

Q & A

What is the primary responsibility of the commercial department?

The commercial department is responsible for developing the company's commercial function, which includes all activities to ensure that products or services reach consumers.

What is the role of marketing in the commercial function?

Marketing is responsible for designing the company's commercial policy, satisfying consumer needs, and carrying out all necessary activities to achieve this goal.

What does the term 'market' refer to in the context of this script?

The market refers to the group of people and companies with specific needs that are satisfied by purchasing or consuming a particular product or service.

How is the market classified based on the number of suppliers and buyers?

Markets can be classified into perfect competition and imperfect competition. Perfect competition involves many suppliers and buyers with homogeneous products, while imperfect competition includes monopolies, oligopolies, and monopolistic competition.

What is the difference between monopoly, oligopoly, and monopolistic competition?

In a monopoly, there is only one supplier and many buyers. An oligopoly involves a few suppliers and many buyers. In monopolistic competition, there are many suppliers and buyers, but the products are differentiated.

What are the three types of market expansion?

The three types of market expansion are: the current market (consumers who currently buy from the company), the potential market (consumers who could buy from either the company or its competitors), and the trend market (consumers who may exist in the future).

What is the difference between consumer and industrial markets?

The consumer market involves individuals or companies purchasing products or services to satisfy final needs, such as buying a television. The industrial market involves the purchase of products as intermediate goods for further transformation into other products.

What is the distinction between a free market and an intervened market?

A free market operates with total freedom, with no government intervention, whereas an intervened market has regulations controlling prices or production quantities, such as in the electricity or dairy sectors in some regions.

What are the different geographical market areas mentioned in the script?

The geographical market areas include local markets, regional markets, national markets, and international markets.

How is the market share of a company calculated?

Market share is calculated by dividing the quantity of products sold by a company by the total quantity sold in the market for that product, then multiplying by 100 to get the percentage.