Una Charla Sin Filtros con el Dueño de McLaren Iberia (Garaje Privado)

Summary

Eduardo, a successful Chilean entrepreneur, gives a tour of his private car museum in Barcelona to YouTube influencer Jorge Lorenzo. Eduardo recounts his passion for cars since childhood and how he built relationships in the auto industry over decades to acquire rare vehicles and racing memorabilia. The collection includes Formula 1 cars, iconic sports cars like Lamborghinis and McLarens, and items like racing suits worn by legendary drivers. Their wide-ranging conversation touches on entrepreneurship, the luxury car business, event planning for affluent clients, and the challenge of making Eduardo's labor of love into a profitable enterprise.

Takeaways

• 🏎️ Eduardo owns a private car museum and dealership in Barcelona focused on rare, historical vehicles.
• 👨‍💼 He has had a lifelong passion for cars and racing, starting with collecting helmets and memorabilia.
• 🤝 His connections in the racing world help him obtain unique vehicles like Michael Schumacher's Formula 1 cars.
• 🚘 Eduardo sees cars as more than just vehicles - they represent memories, stories, and legacies.
• 💰 He acknowledges that his business dealing in rare, expensive vehicles is based on passion over profit.
• 🎓 His dealership also serves an educational purpose, preserving racing history and culture.
• 🏁 Many legendary Formula 1 and rally drivers have visited his museum.
• ⏳ He aims to create an experience and club for car enthusiasts, not just sell vehicles.
• 💡 He believes focusing on experiences rather than possessions is the mindset of younger generations.
• 🤔 He is constantly thinking of new ideas and ways to build on his success and give his work more meaning.

Q & A

What was Eduardo's profession before starting his own business?

Eduardo worked for an automotive company in Barcelona for 37 years, starting at a young age. He worked his way up in the company over many years.

How did Eduardo acquire Michael Schumacher's Formula 1 suits?

Different drivers offered Eduardo their suits over the years. He was obsessed with starting a museum one day, so he collected memorabilia like suits and helmets whenever he could.

What does Eduardo say is the real value of his car collection and memorabilia?

Eduardo says the real value is not in the expensive cars or memorabilia he has collected. The value comes from the experiences, stories and people associated with the items, and the connections he has made.

How did Eduardo get started in the high-end car business?

Eduardo decided to start his own business after 37 years working for an automotive company. He saw an opportunity to take over a Porsche dealership in Barcelona when the previous owner was leaving.

What does Eduardo see as the problem with selling expensive luxury cars?

He says most people buy expensive cars for how others will see them. They don't fully enjoy the cars themselves. He wants to sell an experience with the cars, not just the vehicles.

What does Eduardo say about entrepreneurship?

He believes entrepreneurship is about taking risks and trying new things, even if you fail. It's better than not trying at all and wondering later what could have been.

How did Eduardo acquire rare racing memorabilia like F1 cars?

Eduardo leveraged his connections in the racing world built up over decades in the automotive business. People reached out to donate or sell him unique historic items for his museum.

What business is Eduardo expanding into?

Eduardo was selected as the sole distributor outside the UK for Gordon Murray Automotive, a luxury car company started by a famous car designer.

What does Eduardo say about wealthy people in Spain?

He believes there are few wealthy people in Spain compared to other countries. Wealthy Spaniards tend to be very private and discreet with their money due to taxes.

What are Eduardo's plans for his car museum?

He wants to create a club for wealthy people to provide unique experiences with historic cars and racing memorabilia in his museum.