Gaya hidup konsumtif orang Indonesia

Summary

The video discusses the rising consumerist lifestyle in Indonesia, where despite being a developing country, it has become a key market for international products like gadgets, electronics, automotive, and fashion. The trend of buying high-end, often unnecessary items to follow the latest trends is seen across various demographics, from the upper to lower classes. This consumerist behavior is especially evident in fashion, with Indonesians eagerly purchasing expensive international brands. While this trend boosts prestige, it can lead to financial struggles if not balanced with income and expenditures, resulting in economic issues for individuals and families.

Takeaways

• 😀 Indonesia has a growing consumptive lifestyle influenced by factors such as background and economic status.
• 😀 Despite being a developing country, Indonesia is a major target for international marketers across various sectors like gadgets, electronics, automobiles, and fashion.
• 😀 Indonesians, including those from lower income groups, have a tendency to follow trends by purchasing the latest products, even when these aren't essential.
• 😀 Consumer behavior in Indonesia, particularly in the fashion and gadget sectors, is driven by the desire for status and prestige.
• 😀 In 2011, Indonesia was ranked as the second most consumptive country globally, and in 2013, it was the top consumer of gadgets.
• 😀 Fashion trends are heavily followed in Indonesia, especially among teenagers and women, with high-end international brands being particularly sought after.
• 😀 Victoria Beckham's visit to Indonesia to promote her latest collection highlights how fashionistas eagerly purchase expensive designer items for prestige.
• 😀 Both women and men are equally keen to purchase high-end fashion items, as seen with men also buying Victoria Beckham's bags.
• 😀 Over-consumption, driven by an imbalanced income and expenditure, can lead to serious economic problems for individuals and their families.
• 😀 The prevalence of malls and international brands in cities like Jakarta further fuels the consumptive lifestyle, with sales events drawing large crowds despite the high prices.

Q & A

What factors influence people's lifestyle in Indonesia?

People's lifestyles in Indonesia are influenced by various factors, including their background and economic status. These factors contribute to different consumer behaviors and preferences.

Why is Indonesia a key target for international marketers?

Despite being a developing country, Indonesia is a prime target for international marketers due to its large population and growing consumer market. People in Indonesia tend to follow trends and purchase the latest products, including electronics, gadgets, and fashion items.

What is the trend of consumer behavior in Indonesia?

Indonesians tend to engage in consumptive lifestyles, where they follow trends by purchasing the latest products, even when these items are not essential and may be expensive.

How has Indonesia's consumer behavior been ranked globally?

In 2011, Indonesia was ranked as the second most consumptive country in the world, and by 2013, it became the most consumptive country in terms of gadget purchases.

How does fashion contribute to consumptive behavior in Indonesia?

Fashion plays a significant role in consumptive behavior in Indonesia, especially among young people and women, who constantly follow the latest trends. High-end international brands are highly sought after, not only for their quality but also for the prestige associated with owning them.

Can you give an example of how Indonesian consumers follow fashion trends?

An example of this is the recent visit of famous British designer Victoria Beckham to Indonesia, where her new collection was promoted. Indonesian consumers, including both men and women, rushed to purchase her expensive handbags, viewing them as a status symbol.

What impact does consumptive behavior have on Indonesian society?

Excessive consumptive behavior can lead to negative financial consequences, particularly when individuals do not balance their income and expenses. This can result in financial problems for individuals and their families.

What is the significance of international brands in Jakarta?

In Jakarta, international brands have become a major part of the shopping experience, especially in large malls. People, particularly those who have traveled abroad, often desire these brands, and sales events drive heavy foot traffic despite the high prices.

Why do Indonesians continue to purchase items during sales events?

Sales events create a sense of urgency and excitement among consumers. The thought of getting a discount drives people to buy items, even though they may not be affordable or necessary, further reinforcing the consumptive culture.

How does consumptive behavior become a routine for many Indonesians?

Consumptive behavior becomes a routine due to the habitual nature of shopping for trendy items. The constant exposure to sales and new products makes it feel like an energy-driven cycle that consumers continue to participate in, often searching for justifications for their purchases.