PLANOGRAM

Summary

This training video for Alfamart focuses on how to display products according to the planogram. It explains the importance of product placement to attract consumer attention and encourage purchases. Key topics include ensuring product labels face forward, checking expiration dates, and maintaining a tidy display. The planogram provides guidelines for organizing products, with details on product positioning, shelf capacity, and arrangement. A well-executed display enhances customer shopping experience, making it easier for them to find desired products. The video concludes with a reminder to always follow the planogram for optimal presentation.

Takeaways

• 😀 Planogram display is a method to guide product placement and attract consumer attention to boost sales.
• 😀 Always ensure products are facing forward and not upside down when displayed.
• 😀 Products should be checked for expiration dates using the FEFO method before being placed on shelves.
• 😀 If a product is out of stock, replace it with the appropriate substitute and update the price label.
• 😀 Follow the prescribed planogram for shelf arrangement, which dictates product positioning from left to right, top to bottom, and front to back.
• 😀 Ensure that the maximum and minimum number of products per shelf is adhered to in order to optimize space and presentation.
• 😀 Proper product arrangement helps customers easily locate items, enhancing their shopping experience.
• 😀 Regularly check and maintain neatness in the displays to ensure an organized shopping environment.
• 😀 The capacity of each shelf should be respected to avoid overcrowding and ensure products are displayed correctly.
• 😀 Planogram guides are not just for aesthetic arrangement but for improving sales by making products easy to find and purchase.
• 😀 Displaying products according to the planogram helps improve customer comfort and satisfaction during their shopping trip.

Q & A

What is a planogram?

A planogram is a method of displaying products in a store to attract attention and interest from customers, encouraging them to purchase items. It involves using visual guidelines to optimize the product layout.

Why is it important to display products according to a planogram?

Displaying products according to a planogram helps ensure that items are positioned effectively to catch the consumer's eye, improve the shopping experience, and drive sales by making products easier to find.

What does 'FEFO' stand for, and why is it important in display placement?

'FEFO' stands for 'First Expired, First Out,' and it refers to a system where products that are closest to their expiration date are placed in front so they are sold first. This helps manage stock and ensures products are sold while still within their usable period.

What should be checked before displaying products in the store?

Before displaying products, it is essential to check their expiration dates and ensure that the display area is organized and clean. If any products are missing or damaged, appropriate replacements should be made.

What action should be taken if a product display is empty?

If a product display is empty, the price label for the missing product should be flipped over, and the shelf should be stocked with a replacement item, preferably from nearby stock.

What is the role of the 'planogram' in the arrangement of products on shelves?

The planogram provides specific guidelines for how products should be arranged on shelves, including positioning, the order of products, and the way labels should face, ensuring the display is attractive and easy for customers to navigate.

What does the term 'shelving' refer to in the context of product displays?

In the context of product displays, 'shelving' refers to the parts of the rack or display unit where various products are placed. It is a key element in how products are organized and presented to consumers.

What is the meaning of 'PLU' and how is it used in planogram display?

PLU stands for 'Price Look-Up.' It is a code assigned to each product, helping to identify the product quickly and easily. In a planogram, the PLU helps ensure correct product placement and pricing.

How does the number of product rows and columns on the shelf affect the display?

The number of rows (KK) and columns (AB) on a shelf indicates how products are organized horizontally and vertically. A well-organized layout with a clear structure makes it easier for customers to locate and select products, improving the shopping experience.

What is meant by the term 'Min display' in product placement?

A 'Min display' refers to the minimum number of product items that should be displayed on the shelf at any given time. This ensures that the display is always stocked and visible to customers, maintaining a full and attractive appearance.