BEGINI CARA BANGUN USAHA SABUN PART2

Summary

This video shares insights into a successful soap business model that allows entrepreneurs to either resell finished products or produce their own using affordable concentrates. With a low entry barrier, agents can start with a minimum purchase of IDR 1 million, and are guided through the production process to ensure success. The business emphasizes the high repeat-order nature of consumable products like soap, offering a sustainable opportunity for growth. With 16 years of proven success, the speaker encourages collaboration, networking, and learning as keys to success in this industry.

Takeaways

• 😀 Low initial investment: Start a soap business with as little as 1 million IDR, and later as low as 500,000 IDR for reorders.
• 😀 Flexible sales options: Resellers can either sell ready-made soap or purchase soap concentrates to produce their own products.
• 😀 Business support: Guidance and detailed production instructions are provided for those new to soap-making, ensuring a lower risk of failure.
• 😀 Focus on repeat orders: Soap is a consumable product, ensuring a continuous demand and steady income for resellers and producers.
• 😀 Brand flexibility: Resellers and producers are free to use their own brand for the soap products, allowing for personal branding opportunities.
• 😀 Cost-effective production: Soap concentrates are cheaper than buying finished products, particularly for local production with lower shipping costs.
• 😀 Wide range of products: The business offers soap in various sizes (1 liter, 5 liters, 20 liters), catering to different business needs and scale.
• 😀 Minimal risk in production: The soap concentrates are pre-mixed and come with clear instructions, reducing the risk of failure in production.
• 😀 Collaboration opportunities: The business allows for partnerships where agents and resellers can help spread the products and expand the market.
• 😀 Entrepreneurial inspiration: The speaker shares their own journey, demonstrating how persistence, proper product analysis, and planning can lead to long-term business success.

Q & A

What is the current marketing model described in the transcript?

The current marketing model is based on a 'best seller agent' system, where the pricing is segmented into consumer price, agent price, and reseller price. The company does not sell directly to retail but relies on agents and resellers to distribute the products.

What are the minimum purchase requirements for becoming an agent?

The minimum purchase requirement for an agent is initially 1 million IDR, which is a one-time payment. Afterward, subsequent transactions can be made with a minimum of 500,000 IDR per transaction.

What are the benefits of buying a concentrate versus finished products?

Buying concentrates allows for cheaper production costs, as the raw ingredients are bought in bulk and are more affordable than ready-made products. This makes it a cost-effective option for those wanting to produce their own products and compete in the market.

How does the concentrate production process work?

The concentrate is a semi-finished product that is easy to turn into a final product. It only requires mixing with water and possibly adding a few other ingredients. The process is simple and has a low failure rate because the company provides a detailed standard operating procedure (SOP) for production.

Can resellers and agents use their own brand for the products?

Yes, resellers and agents can use their own brand when selling the products made from concentrates, as they are producing the product themselves. However, they will need to handle their own permits and legal requirements if they wish to sell under their brand.

What makes soap a good product for a long-term business?

Soap is a consumable product, which means it is used up and needs to be repurchased regularly. This creates a high repeat order potential, making it a sustainable and profitable business option.

What challenges do new soap producers face when starting their business?

New soap producers often face challenges in sourcing raw materials and the high costs associated with purchasing ingredients in small quantities. Additionally, they may lack the knowledge to mix and produce the products properly.

What advice is given to those starting a soap business?

The advice is to choose a product with good potential for repeat orders, such as soap, which is a daily necessity. New producers can start by either reselling ready-made products or producing their own using concentrates, which reduces risks and costs.

What are the two main partnership options available with BigClean?

There are two main partnership options: 1) reselling ready-made products with various packaging sizes (1 liter, 5 liters, and 20 liters), and 2) producing soap independently by purchasing concentrates, with guidance on how to produce and market the products.

How does the company ensure that the production of soap from concentrates will succeed?

The company provides detailed production guidelines and ensures that the concentrates are pre-mixed, reducing the chances of failure. They also offer support and training on how to follow the production steps correctly, minimizing the risk of errors.