Omzet Pedagang Pasar Tanah Abang Turun Jelang Lebaran 2025, Tanda Daya Beli Lesu?

Summary

The video script highlights the challenges faced by merchants and consumers in Pasar Tanah Abang during the Ramadan period. Despite Ramadan being traditionally a peak shopping season, many traders report a decline in sales, with some experiencing a 30% drop in earnings compared to the previous year. Consumers, on the other hand, are cutting back on spending due to rising essential goods prices and the uncertain economic situation. Experts suggest that the government needs to offer stimulus to the middle class to stimulate consumption, as lower purchasing power continues to impact both traders and buyers.

Takeaways

• 😀 Consumer spending has decreased significantly during Ramadan 2024, affecting retailers at Pasar Tanah Abang.
• 😀 Historically, Ramadan has been a peak consumption period in Indonesia, but recent trends show a decline in spending.
• 😀 Data from the Bank of Indonesia shows a consistent drop in the proportion of spending during Ramadan from 2020 to 2024.
• 😀 In 2024, consumer spending during Ramadan has seen a negative growth rate of -0.4%, the lowest in recent years.
• 😀 Imports of consumption goods have also decreased, from $1.86 billion in 2023 to $1.47 billion in 2024.
• 😀 Economic uncertainty is identified as a major cause for the decline in consumer demand and purchasing power.
• 😀 The overall economic growth rate for Indonesia in 2024 is projected at 5.03%, but consumption growth is lagging at 4.94%.
• 😀 The middle class is particularly affected by limited disposable income, leading to reduced spending on non-essential items.
• 😀 Retailers at Tanah Abang have reported a 30% drop in sales compared to last Ramadan, even with price reductions on goods.
• 😀 Consumers, like Ibu Dwi, are cutting back on budgets for non-essential purchases due to rising food and living costs.
• 😀 Many consumers are prioritizing essential needs and are hesitant to spend on items such as clothing for Lebaran, indicating a shift in purchasing habits.

Q & A

What is the impact of reduced consumer spending on Tanah Abang market vendors during Ramadan?

The reduction in consumer spending during Ramadan has led to a decrease in sales for several vendors in Tanah Abang market, with some reporting up to a 30% drop in daily earnings compared to the previous year.

Why has consumer spending in Indonesia decreased during Ramadan in recent years?

The decline in consumer spending is attributed to economic uncertainty and limited disposable income, especially among the middle class. Economic growth rates are slower, and people are cautious about their spending.

How does the decrease in consumer spending reflect on overall economic indicators?

Despite a 5.03% economic growth rate last year, the consumption growth was lower at 4.94%. This suggests that consumer demand, particularly from the middle class, is suboptimal and does not align with overall economic growth.

What strategies have vendors in Tanah Abang employed to cope with reduced sales?

To compensate for the decline in foot traffic, some vendors have shifted to online sales, expanding their reach beyond in-store shopping to maintain sales levels.

What is the significance of the decrease in imported consumer goods during this period?

The drop in imports of consumer goods, from $1.86 billion to $1.47 billion, indicates lower consumer demand, further confirming the decline in purchasing power among Indonesians.

How does the survey by Bank Indonesia reflect the spending habits of consumers leading up to Eid?

The survey by Bank Indonesia shows a decreasing proportion of spending on Eid-related goods, with the spending share falling from 0.3% in 2020-2021 to a negative 0.4% in 2024, indicating reduced consumer appetite for luxury or non-essential items.

What role does inflation play in the decrease in consumer spending during Ramadan?

Inflation, particularly in basic commodities like food and cooking ingredients, has forced consumers to adjust their budgets. Many have opted to reduce spending on non-essential items like clothing to prioritize food and other necessities.

How are consumers adapting to the rising cost of living during Ramadan?

Consumers, especially in urban areas, are adjusting by cutting back on discretionary spending such as shopping for clothes and other luxuries. Many are practicing more stringent budgeting to accommodate higher prices in essential goods.

What effect does reduced consumer spending have on vendors' pricing strategies?

Vendors in Tanah Abang have been forced to lower their prices to attract customers. Some have reduced the price of items significantly, even selling them at a loss, to clear out stock and maintain sales volumes.

What did some shoppers say about their spending behavior during Ramadan in 2024?

Shoppers like Ibu Dwi reported cutting down their budgets for Eid-related purchases, citing the high cost of basic food items and other essentials. Many mentioned they were making sacrifices in non-essential categories to manage their overall expenses.