Cara Mengidentifikasi dan Menganalisis Stakeholder | SROI & Stakeholder Engagement

Summary

This video presentation discusses how to identify and analyze stakeholders and their interests in relation to an organization's projects or policies. It explores the different categories of stakeholders, including primary, secondary, and key stakeholders, and explains why engaging them is critical for project success. The video emphasizes the importance of stakeholder analysis in planning, execution, and conflict resolution, as well as how to measure their influence and interests. It also covers practical methods for identifying stakeholders, including consultations, brainstorming, and communication strategies.

Takeaways

• 😀 Stakeholders are individuals or groups directly or indirectly affected by an organization's activities, projects, or policies.
• 😀 Identifying and analyzing stakeholders is crucial for ensuring the success of projects and organizational decisions.
• 😀 Stakeholder engagement can provide valuable insights, new ideas, and support for projects and policies.
• 😀 Stakeholders can be categorized into three types: primary, secondary, and key stakeholders.
• 😀 Primary stakeholders are directly impacted, while secondary stakeholders are indirectly affected by the organization’s actions.
• 😀 Key stakeholders are those with significant power and influence, though they may not always be directly impacted.
• 😀 Early stakeholder identification and analysis help mitigate risks and improve the effectiveness of projects and policies.
• 😀 Techniques to identify stakeholders include brainstorming, social mapping, and consultations with other organizations.
• 😀 Understanding stakeholder interests and influence helps in categorizing them based on their power and level of interest.
• 😀 Stakeholder power and influence can be mapped to identify the most critical stakeholders to engage and communicate with.
• 😀 The process of identifying and engaging stakeholders should be ongoing, with continuous communication and feedback to improve project outcomes.

Q & A

What is the definition of a stakeholder in the context of the script?

A stakeholder is any individual, group, organization, or entity that is affected by or has an influence on the activities of an organization or its projects. This includes those who are impacted by the organization and those who can affect its decisions.

Why is it important for organizations to identify and analyze stakeholders?

Identifying and analyzing stakeholders is crucial because it provides new ideas, inputs, and perspectives. It also helps organizations gain support for projects, enhance credibility, mitigate risks, and ultimately increase the chances of success for projects and policies.

What are the three categories of stakeholders mentioned in the script?

The three categories of stakeholders are: Primary stakeholders (directly impacted), Secondary stakeholders (indirectly impacted), and Key stakeholders (those with interest or influence but not directly involved).

How does involving stakeholders impact the credibility and transparency of an organization?

By involving stakeholders, an organization can ensure its actions and policies are transparent and have external validation. This builds trust and accountability, making the organization more credible in the eyes of the public and its partners.

What role does brainstorming play in stakeholder analysis?

Brainstorming helps generate ideas and identify potential stakeholders by engaging with people inside and outside the organization. It is an essential first step in mapping stakeholders and their interests.

What are some methods for gathering data about stakeholders?

Data about stakeholders can be gathered through techniques like social mapping, conducting surveys, or consulting with experts who have experience with similar projects. Additionally, research into existing policies or projects can provide insights into relevant stakeholders.

What is the significance of categorizing stakeholders based on their power and influence?

Categorizing stakeholders helps prioritize engagement efforts. Understanding whether stakeholders have high or low power and influence allows organizations to tailor communication strategies, ensuring critical stakeholders are involved appropriately to support or drive the success of projects.

What is the 'Promoter' category of stakeholders?

Promoters are stakeholders who have both high power and high influence. They are crucial to the success of the project or policy, as they can actively support and help achieve the organization's goals.

Who are 'Defender' stakeholders and why are they important?

Defender stakeholders have high influence but low power. Although they may not have direct control or authority, they can still contribute valuable ideas and support for projects and policies. Engaging with defenders ensures they bring their perspectives to the table.

What are the potential risks associated with 'Latent' stakeholders?

Latent stakeholders have high power but low influence. They can potentially become obstacles if they are not properly engaged, as their lack of interest or involvement could lead to them opposing or undermining the project later on.

How should organizations handle stakeholders who have neither power nor interest?

Stakeholders with low power and low interest, categorized as 'Apathetic', should be monitored but require minimal engagement. These stakeholders are unlikely to influence the project or policy, so organizations can focus on more active stakeholders.

What is the role of media as a 'Key Stakeholder'?

Media plays a key role as a stakeholder because it helps disseminate information about the organization's projects, policies, and actions. By managing relationships with media outlets, organizations can ensure their message reaches a broader audience and receive feedback from the public.