GOOMESANTUY - CSR PAMA SIAP DAMPINGI UMKM HINGGA MANDIRI eps.01

Summary

In this engaging discussion, the hosts converse with CSR Officer Joko Budi Santoso and UMKM and IKM development coordinator Muhammad Iqbal from PT Pamapersada Nusantara. They explore the company’s role in supporting local small businesses, particularly through its 63 UMKM partnerships in Muaraenim and Lahat. The conversation highlights the company's focus on sustainability, business mentoring, and developing agricultural, fishery, and other product sectors. The program emphasizes the importance of partnership, training, and creating a collaborative business ecosystem to ensure the long-term success and independence of local businesses.

Takeaways

• 😀 PT Pamapersada Nusantara supports over 60 local UMKM across various sectors in Muara Enim and Lahat, including agriculture, aquaculture, livestock, and food production.
• 😀 CSR initiatives by PT Pamapersada focus on helping UMKM improve business operations, product packaging, and production processes for long-term sustainability.
• 😀 The company's goal is to help UMKM become independent, able to operate without ongoing CSR support, ensuring continued growth even after the partnership ends.
• 😀 PT Pamapersada offers mentorship and guidance, emphasizing the importance of business model optimization, supply chain management, and marketing strategies.
• 😀 The company conducts surveys to assess the seriousness and readiness of businesses before offering them support and assistance in their growth.
• 😀 Joko Budi Santoso highlights the importance of building a strong business foundation with proper motivation and readiness before becoming a partner of PT Pamapersada.
• 😀 PT Pamapersada's support includes both physical (e.g., business premises, production facilities) and mental aspects (e.g., character development, business mindset) of business owners.
• 😀 Muhammad Iqbal mentions that the ultimate aim is for businesses to become self-sufficient and to pass on their knowledge by mentoring the next generation of entrepreneurs.
• 😀 The company emphasizes the concept of 'supply chain management,' focusing on the link between raw materials, production, and the final product to enhance overall efficiency.
• 😀 'Gerai Oleh-oleh' serves as a platform for UMKM, enabling them to sell and promote their products, which helps expand their market reach and increase visibility.

Q & A

What is the main theme discussed in this interview?

The main theme of the interview is the role of CSR (Corporate Social Responsibility) from PT Pamapersada Nusantara in supporting the development of SMEs (Small and Medium Enterprises) and IKM (Industry Kecil dan Menengah) in Muara Enim, especially those that are part of PT Pamapersada's partner network.

How does PT Pamapersada Nusantara support local SMEs?

PT Pamapersada Nusantara supports local SMEs by offering mentoring and assistance in various areas such as business development, packaging improvements, and meeting market standards. They aim to help SMEs become sustainable and independent in the long term.

How many SMEs are currently being supported by PT Pamapersada in Muara Enim and Lahat?

Currently, PT Pamapersada is supporting 63 SMEs in the Muara Enim and Lahat regions.

What types of businesses are included in the PT Pamapersada SME program?

The businesses involved span a wide range, including food production, agriculture (such as organic rice farming), fisheries, livestock, hydroponics, and even mushroom farming.

What is the criteria for SMEs to become partners with PT Pamapersada?

The primary criteria for SMEs to become partners with PT Pamapersada is that they must already have a running business with an established product. They must demonstrate motivation and a willingness to improve their business, including receiving surveys and evaluations from PT Pamapersada.

What kind of support does PT Pamapersada offer to SMEs besides business mentorship?

PT Pamapersada offers additional support such as guidance in business development, improvements in packaging, assistance with meeting production standards, and help in finding ways to increase product distribution.

How does PT Pamapersada ensure the sustainability of its SME partners?

PT Pamapersada aims for its SME partners to become independent and self-sustaining. They provide continuous support and mentorship, with the goal of ensuring that businesses can continue operating and thriving even without PT Pamapersada's direct involvement.

What specific training programs are provided for the SMEs?

PT Pamapersada focuses on basic training in business fundamentals, such as business models, supply chain management, and marketing strategies. They emphasize the importance of understanding the entire supply chain, from sourcing raw materials to reaching the end customer.

How does PT Pamapersada's CSR initiative align with its core values?

PT Pamapersada's CSR initiative aligns with its core values by focusing on adding value to all stakeholders, particularly local communities. Their commitment to supporting SMEs reflects their culture of promoting sustainable development and enhancing the local economy.

What role does character building play in PT Pamapersada's mentoring process for SMEs?

Character building is a crucial aspect of PT Pamapersada's mentorship. They focus on cultivating the right mindset and entrepreneurial spirit among SME owners, ensuring that they not only have the technical skills but also the right attitude to run a successful business.