He offered 30% of the company for only R$5 REAIS | Shark Tank Brasil

Summary

Robson Calegon, the owner of Alfa Look's, shares his inspiring journey from living on the streets to building a successful business in the hair care industry. He pitches his company to investors, offering a 30% stake in exchange for financial support to pay off his debts and expand. Despite facing significant challenges, including tax and supplier debts, Robson's passion and determination win over the investors. Ultimately, João Apolinário offers the investment, recognizing the potential for growth and the value of Robson's hard work and perseverance.

Takeaways

• 😀 Robson Calegon, the founder of Alfa Look's, shares his inspiring journey from living on the streets after his mother's death to building a successful business in the car product and hair care industries.
• 😀 He is offering a 30% stake in his company for R$5 million, despite facing a R$950,000 debt primarily due to taxes.
• 😀 Robson has been in the business for 16 years, and his company currently operates with multiple brands, including 'Ação Beleza', 'New Barber', 'Hard Hair', and 'Alfa Look's'.
• 😀 His factory, located in Guarulhos, covers 700 square meters and employs 56 people, with all the necessary licenses (CETESB, Anvisa).
• 😀 Alfa Look's main revenue comes from a network of around 7,000 affiliated barbershops, generating 70% of the R$9.8 million turnover in 2016.
• 😀 Robson's company has a net profit of R$2.5 million on a turnover of R$9.8 million, with plans to expand but facing financial difficulties due to existing debts.
• 😀 Robson explains his debt situation, which includes R$700,000 in tax arrears and R$200,000 in supplier debts. He’s working to pay it off through installments of R$15,000 per month.
• 😀 Despite the debts, Robson emphasizes his commitment to his employees and their welfare, reassuring investors that no labor-related debts exist.
• 😀 Potential investors are offered the opportunity to help Robson’s business grow, especially by expanding its factory, implementing organizational improvements, and developing new business models like franchising.
• 😀 The negotiation sees a mix of offers, with João Apolinário ultimately agreeing to invest R$5 million for 30%, with the understanding that Robson’s business needs around R$2 million in total capital to move forward.

Q & A

What is Robson Calegon's background before starting his business?

Robson Calegon's background includes a difficult childhood, where he lost his mother at 13 and had to live on the streets. He started selling candies and flowers before getting involved in car products, which led him to learn how to create hair gel. Eventually, he began selling the hair gel in salons and built his business from there.

What is Robson Calegon's offer to the investors in the pitch?

Robson offers 30% of his business in exchange for R$5 (5 Brazilian Reais). However, the true value of the investment needed is much higher due to his company's debts and working capital requirements.

What are the brands owned by Robson's company?

Robson's company owns multiple brands, including 'Ação Beleza', 'New Barber', 'Hard Hair', and the main brand 'Alfa Look's'.

How much was Robson's company's turnover in 2016?

In 2016, Robson's company had a turnover of R$9.8 million.

What is the source of most of Robson's business revenue?

The primary source of revenue for Robson's business comes from affiliated barbershops, which account for 70% of the total turnover.

What is the main challenge Robson is facing with his business?

Robson is dealing with a significant amount of debt, around R$950,000, mainly due to unpaid taxes. This debt is being paid off in installments of about R$15,000 per month.

What was the investors' reaction to Robson's initial offer of R$5 for 30% of the company?

The investors found the initial offer of R$5 for 30% of the company unrealistic, as the actual investment required is much higher to cover the debts and working capital needed. They eventually concluded that the company requires R$2 million to continue operating effectively.

Why does Robson want a partner for his business?

Robson seeks a partner not just for financial investment, but for the expertise and guidance they can provide in managing the company and helping it grow. He believes that having experienced partners would be more beneficial than trying to handle everything on his own.

What is João Apolinário's role in the deal, and what was his offer?

João Apolinário offers to invest in Robson's company, agreeing to the terms of R$5 for 30% of the business. However, he emphasizes that he needs to understand the company’s situation in more detail before proceeding. João offers not only financial support but also guidance in business operations.

What did Robson's past struggles teach him about business?

Robson's past struggles, including living on the streets and working with very little, taught him the value of hard work and perseverance. His resilience is a core part of his business philosophy and success, as he believes in working with love and dedication.