2024_PKM OPTIMALISASI DIGITAL LIFE SKILL DALAM PEMBUATAN LAPORAN KEUANGAN SEDERHANA&TEKNIK BRANDING

Summary

This video highlights a community service initiative by Politeknik Negeri Medan in 2024, aimed at enhancing the digital skills of a small business producing sweet banana chips in Desa Arah Condong, Langkat. The project involved providing equipment such as a banana slicer, spinner, and sealer to streamline production, alongside introducing branding techniques and financial management. The business was guided on creating a logo using Canva, setting up social media for promotion, and developing simple financial reports to better assess profitability. The project concluded with the signing of a goods receipt, promising further support next year.

Takeaways

• 😀 The video showcases a community service activity by Politeknik Negeri Medan in 2024, focused on enhancing digital life skills for small businesses in Arah Condong Village.
• 😀 The project aimed to optimize simple financial report creation and branding techniques for a local banana chip business.
• 😀 The team consisted of Kanti Listia, Fatma Dwijati, Novi Handayani Simbolon, and Muhammad Asrin Zuli from Politeknik Negeri Medan.
• 😀 The Politeknik Negeri Medan is ranked second best according to Webometrics and is a vocational higher education institution.
• 😀 The main goal of the activity was to improve the efficiency of the banana chip production process in Arah Condong Village.
• 😀 New machinery was provided to the business, including a banana slicer, a spinner for oil draining, and a sealer for better packaging.
• 😀 The spinner significantly reduced the oil content in the chips, making them crisper and more flavorful.
• 😀 The sealer helped in improving the presentation of the banana chips by making packaging neat and professional.
• 😀 The project also included branding activities, with the business adopting the brand name 'Oleh-oleh KH Langkat Mami' and creating a logo using Canva.
• 😀 Social media, particularly Instagram with the username @oleholehkhlangkatmami, was introduced as a promotional tool for the business.
• 😀 The project concluded with a financial training session, teaching the business owners how to create simple financial reports and calculate the cost of production for pricing optimization.

Q & A

What is the main objective of the community service activity conducted by Politeknik Negeri Medan?

The main objective is to optimize digital life skills in the creation of simple financial reports and branding techniques for the sweet banana chips SME in Arah Condong village, Stabat District, Langkat Regency.

What are the key machines provided to the sweet banana chips SME to enhance their production process?

The key machines provided include a banana slicer, an oil spinner for draining excess oil, and a sealer for packaging the chips in a neat and appealing manner.

How did the SME improve their packaging process for banana chips?

The SME improved their packaging by using a sealer machine instead of manually sealing plastic bags with fire, making the packaging more organized and attractive.

What branding techniques were introduced to the SME?

The branding techniques introduced included creating a logo using the Canva application and establishing a social media presence, specifically on Instagram, to promote the sweet banana chips.

What is the brand name chosen for the sweet banana chips?

The brand name chosen for the sweet banana chips is 'Oleh-Oleh KH Langkat Mami'.

Why was it important to teach the SME financial reporting skills?

Teaching financial reporting skills was important so that the SME could assess whether their banana chips production was generating sufficient profit, and to help them understand their expenses and profits better.

How did the community service team help the SME in pricing their product?

The community service team taught the SME how to calculate the cost of production, enabling them to determine a fair selling price by accounting for all the costs involved.

What tools or methods were used to teach the SME about financial reporting?

The SME was taught how to create simple financial reports, including calculating the cost of production, using basic methods that would allow them to track profits and expenses more effectively.

What is the role of Politeknik Negeri Medan in this community service activity?

Politeknik Negeri Medan's role is to provide vocational education and training through its community service program, which includes assisting SMEs in improving their business practices and digital skills.

What were the outcomes of this community service activity?

The outcomes included the SME receiving machines to improve their production efficiency, gaining branding knowledge, learning financial reporting skills, and successfully setting up a social media account to promote their business.