MAIN KE KANTOR HAUS INDONESIA

Ben Kasyafani
8 Sept 202326:30

Summary

TLDRIn this video, the founder of a successful Indonesian brand takes us inside their vibrant and creatively designed office. The company has rapidly expanded, with plans to open 1,500 stores by 2026. The founder shares insights into the business's growth, from handling supply chain challenges to fostering a dynamic work culture. The team prioritizes both employee comfort and brand development, aiming for innovation and efficiency. The discussion highlights the importance of a strong company culture, strategic planning, and adapting to market demands as key factors in their continued success.

Takeaways

  • 😀 The company has expanded rapidly, with plans to reach 1,500 stores by 2026.
  • 😀 The office has grown to accommodate 130 employees, requiring more space than before.
  • 😀 The company emphasizes the importance of a good work environment, including facilities like a prayer room for employees.
  • 😀 Managing supply chain is crucial, as they must balance supply and demand to avoid stockouts and overstocking.
  • 😀 Employees have specific roles, such as monitoring CCTV and ensuring stores open on time and follow the uniform standards.
  • 😀 Marketing and finance teams work closely, with regular meetings to ensure the business runs smoothly.
  • 😀 The company customizes equipment, such as ice machines, for stores to maintain product quality and hygiene.
  • 😀 There's a focus on creating a brand that employees are proud of, not just offering competitive salaries.
  • 😀 The company fosters a relaxed work environment, allowing employees flexibility, but also emphasizes responsibility and achieving targets.
  • 😀 The founder prioritizes mentoring employees, ensuring they are supported to meet their targets and grow within the company.

Q & A

  • When did the company move to its current office, and what was the reason for the move?

    -The company moved to its current office in November because their previous office, although nearby, did not have the capacity to accommodate their growing team. The new space was necessary to accommodate about 130 employees.

  • How many employees currently work at the company’s headquarters?

    -There are currently around 130 employees working at the company's headquarters.

  • What are some of the key departments located in the office?

    -The office houses various departments such as Finance, Operations, and Marketing. Each department plays a vital role in the day-to-day running of the business.

  • What role does the supply chain team play in the company’s operations?

    -The supply chain team ensures that all raw materials are available for production. They also work to balance stock levels to avoid overstocking or running out of essential items, especially during promotions, which could negatively affect the brand.

  • What is a significant challenge in managing supply and demand for the company?

    -A major challenge is handling demand spikes during promotions. For example, when a product like KitKat is promoted and demand exceeds expectations, it can lead to stock shortages in stores, which impacts sales and customer satisfaction.

  • How does the company monitor store operations and ensure compliance with standards?

    -The company uses CCTV to monitor store operations. They ensure that stores open on time and staff adhere to uniform standards. If a store doesn’t meet these expectations, the management is notified and can take corrective action.

  • What is the company’s approach to hiring and selecting talent?

    -The company prefers fresh graduates over experienced professionals, as fresh graduates are seen as more adaptable to the startup environment. However, they also ensure that new hires fit the company culture and align with its values.

  • What makes the company’s office environment unique?

    -The office environment is designed to be relaxed and creative. It aims to foster a work atmosphere where employees feel comfortable and inspired. The founder’s background in corporate settings influenced the design to break away from rigid, formal offices.

  • How does the company view branding, both internally and externally?

    -Branding is seen as crucial, not just for consumer-facing purposes but also to attract quality talent. A good brand and office environment are important for employee satisfaction and retention, as they seek more than just a paycheck.

  • What is the company’s future expansion plan?

    -The company plans to expand to 1,500 stores by 2026. They are focused on ensuring operational efficiency and building infrastructure that supports rapid growth while maintaining product quality and service standards.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Related Tags
Brand GrowthOffice CultureIndonesian BusinessEntrepreneurshipStartupsTeamworkExpansion PlansCreative OfficeBusiness StrategyFounder InsightsEmployee Engagement