(PART 2) - PENGELOMPOKAN PRODUK (GROUPING)

Summary

This video explores the essential process of product grouping and display in stores and supermarkets. It covers the importance of organizing products for both producers and consumers, aiming to enhance store aesthetics and shopping experience. The video discusses various classification methods, such as grouping by form, durability, storage needs, and usage. Additionally, it highlights how product categories like supermarket items, fresh goods, and fashion products are grouped. The video emphasizes the significance of strategic product placement from the consumer's viewpoint, ultimately aiming to improve store sales and customer satisfaction.

Takeaways

• 😀 Grouping or categorizing products in a store is essential for maintaining order and creating a positive shopping experience for customers.
• 😀 Grouping products helps producers by making it easier to store, organize, and monitor stock both in the warehouse and on the display shelves.
• 😀 Grouping products benefits customers by making it easier for them to find, remember, and select the products they need.
• 😀 Products can be grouped based on various criteria, including shape, durability, storage needs, usage, and how they are consumed.
• 😀 Products can be classified as solid or liquid, with examples including bar soap, books, and stationery for solids, and beverages or cleaners for liquids.
• 😀 Products can also be grouped by their durability, with long-lasting items like detergents and short-lived goods like food and drinks.
• 😀 Storage needs differentiate products as some, like fresh produce and meat, require special conditions, while others, like stationery, don’t.
• 😀 Goods can be divided into primary (essential), supplementary (household items), and luxury (jewelry) categories, based on their utility.
• 😀 Products can be tangible, like food and clothing, or intangible, like phone credit or e-money.
• 😀 Grouping can also be based on how products are used, with complementary items (e.g., tea with sugar) and substitutes (e.g., coffee for tea).

Q & A

What is the main topic of the video?

The main topic of the video is about product grouping or categorization in retail stores or supermarkets. The video discusses how organizing products effectively impacts the store’s layout and customer experience.

Why is product grouping important for producers or sellers?

Product grouping helps producers or sellers in several ways, such as facilitating the storage of products in warehouses, aiding product arrangement in stores, improving customer service, making inventory management easier, and ensuring product maintenance and supervision.

What benefits does product grouping offer to consumers or buyers?

For consumers, product grouping makes it easier to choose products, recognize or recall product names, and remember what they intend to purchase.

What are the different ways products can be grouped?

Products can be grouped in various ways: by shape (solid or liquid), by durability (long-lasting or perishable), by storage requirements (special or general), by usage (primary or supplementary), by physical nature (tangible or intangible), and by consumption method (substitutes or complements).

Can you give examples of products grouped by their shape?

Examples of products grouped by shape include solid items like soap bars, books, and stationery, and liquid items like shampoos, detergents, and cleaning products.

What is the difference between durable and non-durable goods in product grouping?

Durable goods are items that last a long time, such as detergents, stationery, or household tools. Non-durable goods are products that have a shorter shelf life, like food items and beverages.

What are the two types of product storage requirements?

Products can either require special storage (like fruits, vegetables, meat, and frozen goods) or not require special storage (such as stationery and cleaning products).

How are products grouped by usage?

Products are grouped by usage into primary goods (essential products like food, clothing), supplementary goods (like household equipment), and luxury goods (such as jewelry or high-end accessories).

What is the distinction between tangible and intangible goods in product grouping?

Tangible goods are physical items that can be seen and touched, like food, clothing, and electronics. Intangible goods are abstract products like mobile phone credits, electricity tokens, or digital money.

How are substitution and complementary goods categorized in product grouping?

Substitute goods are products that can replace each other, such as tea and coffee. Complementary goods are items that are used together, such as tea and sugar, or bread and butter.

How is product grouping applied in a supermarket?

In supermarkets, products are grouped into departments like food, non-food, household, toys, and stationery. Each department contains related products, such as food items (snacks, beverages), hygiene products (shampoo, soap), and household goods (cleaning supplies, kitchen items).

What are the three main categories for grouping products in a fashion department?

In the fashion department, products are grouped into three categories: men's clothing, women's clothing, and children's and baby clothing.

What is the significance of product arrangement from the buyer's perspective in a store?

The arrangement of products in a store should be planned according to the buyer's perspective. The layout should consider the first impression when the customer enters, ensuring that key products are prominently displayed to attract attention and facilitate easy shopping.