Buat Keranjang Kuning untuk FYP

Summary

In this video tutorial, Sonix explains how to create engaging TikTok content using the 'yellow basket' feature for product promotion. He emphasizes the importance of having a clear concept or idea, such as responding to common comments about the product, and focusing on the product in the video rather than the creator’s face. The tutorial covers the filming process, tips on editing for higher engagement, and how to use appropriate hashtags and the 'yellow basket' to link products. Finally, Sonix shares the significance of retention rates and provides strategies for posting and increasing video visibility on TikTok.

Takeaways

• 😀 Focus on creating content based on audience questions or comments, such as product pricing or features, to create relevant video ideas.
• 😀 When creating videos, prioritize the product (e.g., tissues) over your face unless your face is what's viral at the moment.
• 😀 Keep your video duration short, ideally under 1 minute, to ensure higher viewer retention rates.
• 😀 Use the 'yellow basket' feature on TikTok to provide easy access for viewers to purchase the product.
• 😀 Avoid mentioning specific product prices in the video to prevent issues with price changes. Keep the price vague, like under 100k IDR.
• 😀 Ensure the video content addresses key consumer questions, such as what the product is, how it works, and where to buy it.
• 😀 Use hashtags effectively, keeping them concise and relevant to your product to improve visibility and engagement.
• 😀 Maintain high video quality and symmetrical thumbnails to create a clean and professional look for your posts.
• 😀 Monitor your video retention rates. Videos with higher retention rates (50%+) are more likely to get boosted by TikTok’s algorithm.
• 😀 Always include a call to action in your video, guiding viewers on where and how to buy the product through the yellow basket link.
• 😀 Use a consistent format for your posts to make your content visually appealing and maintain stability in video performance.

Q & A

What is the main focus of the video tutorial?

The video tutorial focuses on teaching how to create content for TikTok using the 'keranjang kuning' (yellow basket) feature, specifically for selling products like tissue.

Why is it important to use 'keranjang kuning' in TikTok videos?

'Keranjang kuning' is important because it helps to boost engagement, visibility, and the ability to make sales directly through TikTok's shopping features.

What should the concept of the video be based on?

The concept of the video should be based on customer comments or inquiries. For example, if people ask about the price or quality of a product, you can use their questions as the basis for your content.

Why is it advised to keep the video duration under 1 minute?

Keeping the video under 1 minute is important to maintain a high retention rate. A shorter video keeps viewers engaged and prevents the video from being skipped.

What is the recommended way to introduce a product in the video?

The recommended way is to introduce the product (like tissue) clearly and concisely, focusing on its features (such as being affordable or multi-use), while avoiding overly promotional language.

How should prices be mentioned in the video?

Prices should not be explicitly stated as exact numbers. Instead, refer to the price range (e.g., 'under Rp100,000') to avoid issues if the price changes in the future.

What should you do if you're not comfortable creating content without a script?

If you're not comfortable creating content without a script, it's perfectly fine to use one. A script helps organize the video and ensures you cover all the necessary points.

What is the role of hashtags in TikTok videos for product sales?

Hashtags help increase the discoverability of your video. Use specific and relevant hashtags to target the right audience, and avoid overloading the description with too many hashtags.

How do you ensure the video thumbnail is visually appealing?

To ensure the thumbnail is visually appealing, keep it symmetric and consistent with your branding. This makes your videos look more professional and increases engagement.

What is a call to action (CTA), and why is it important?

A call to action (CTA) directs viewers to take action, such as making a purchase through the 'keranjang kuning.' It is important because it guides viewers on how to purchase the product featured in the video.