Seberapa Boroskah Fans Kpop Indonesia demi Idolanya? | Katadata Indonesia

Summary

The Korean Wave, or 'Hallyu,' has significantly influenced global culture, especially in Indonesia, where its popularity has surged in recent years. The pandemic contributed to a rise in K-Drama and K-Pop viewership, while Korean culture expanded into various sectors like food, fashion, and cosmetics. Indonesian consumers are highly loyal, with many spending on Korean-related products. Reports show Indonesia as one of the top markets for Korean cultural exports, further solidifying its role in the global Korean Wave phenomenon. Indonesian fans, especially K-Pop enthusiasts, contribute to the industry's booming success through engagement and merchandise purchases.

Takeaways

• 😀 The Korean Wave (Hallyu) has significantly grown globally over the past two decades, with the pandemic playing a role in increasing its reach.
• 😀 Korean content, such as K-Drama and K-Pop, is not just popular among young audiences but also appeals to older generations, including Gen X.
• 😀 The Korean Wave spans multiple sectors beyond entertainment, including gaming, eSports, food, fashion, cosmetics, film, books, and animation.
• 😀 Korean cultural exports contributed significantly to South Korea's economy, reaching $12.3 billion in 2019.
• 😀 Indonesia is a key market for Korean Wave products, with surveys indicating high potential for increased spending on Korean cultural products.
• 😀 Indonesia ranks highly in terms of cultural acceptance of Korean products, with consumers eager to embrace new innovations from Korea.
• 😀 The most significant surges in Korean Wave interest in Indonesia occurred in 2010 and 2020, with the latter likely influenced by pandemic-related content consumption.
• 😀 On average, Indonesian fans spend around $1.3 million annually on Korean Wave-related content, including merchandise and subscriptions.
• 😀 The loyalty of Indonesian K-Pop fans is reflected in their purchasing behaviors, including buying concert tickets, merchandise, and supporting their idols in various ways.
• 😀 Korean celebrities, including K-Pop idols and K-Drama actors, wield substantial influence over consumer purchasing decisions in Indonesia, as seen with BTS's collaborations and brand endorsements.
• 😀 Indonesia plays a crucial role in the global Korean Wave, with high engagement on platforms like Twitter and YouTube, where the country ranks second in K-Pop video views and fan interactions.

Q & A

What is the 'Korean Wave' or 'Hallyu'?

The Korean Wave, or Hallyu, refers to the global spread and popularity of Korean culture, including music, film, television dramas, fashion, food, and cosmetics. It has significantly grown over the past two decades, especially during the pandemic, with widespread consumption of Korean content around the world.

How has the Korean Wave affected Indonesia's cultural consumption?

In Indonesia, the Korean Wave has led to a significant rise in interest in Korean content, with a reported 10.9% increase in fans during the pandemic. Korean dramas, K-pop, games, and other cultural products have seen widespread popularity, influencing various sectors like food, fashion, and entertainment.

What impact has the Korean Wave had on South Korea's economy?

The Korean Wave has contributed significantly to South Korea's economy. In 2018, it contributed $9.5 billion to the economy, which increased to $12.3 billion in 2019. This growth is attributed to the export of Korean cultural content and related products, helping South Korea maintain its position as the 10th largest economy globally.

Which countries have the highest potential for Korean Wave spending?

Based on a report by KIC and Zigi.id, the countries with the highest potential for Korean Wave-related spending are India, Indonesia, Turkey, China, and Thailand. Indonesia is specifically noted for its high acceptance and ongoing engagement with Korean culture.

What is the significance of 2010 and 2020 for K-pop fans in Indonesia?

2010 marked a peak in K-pop fandom in Indonesia, coinciding with the rise of second-generation idols like Super Junior, Big Bang, and 2NE1. The second peak occurred in 2020, likely influenced by the pandemic, as more people turned to Korean content for entertainment while spending more time at home.

How much do Indonesian K-pop fans typically spend on Korean Wave content?

Indonesian K-pop fans spend an average of 1.3 million IDR annually on Korean Wave-related content, which may include concert tickets, merchandise, and subscriptions to streaming services. Some fans may spend significantly more, with figures above 10 million IDR in rare cases.

How has the Korean Wave influenced local businesses in Indonesia?

The Korean Wave has influenced local businesses through partnerships and collaborations with Korean celebrities. For example, brands like Scarlet and Lemonilo have used Korean idols like Song Joong-ki and NCT Dream as brand ambassadors, while Korean food brands have also gained popularity.

Why are K-pop fans so loyal to their idols?

K-pop fans are highly loyal due to the strong engagement and emotional connection they feel with their idols. Korean idols and actors maintain close interactions with fans through concerts, reality shows, and personal engagement, making fans feel valued and connected. This loyalty translates into consistent spending on merchandise and other fan-related activities.

How do Indonesian fans express their loyalty to Korean idols?

Indonesian fans express their loyalty by purchasing official merchandise, albums, and even sending gifts directly to their idols in Korea. These acts are seen as a way to show appreciation and gratitude for the happiness idols bring through their work, such as acting or music.

What role does Indonesia play in the global spread of the Korean Wave?

Indonesia plays a crucial role in the global spread of the Korean Wave. It is one of the top countries in terms of social media engagement related to K-pop, ranking third after Thailand and South Korea in tweets about K-pop artists. Indonesia also ranks second for K-pop video views on YouTube, highlighting its importance as a major consumer of Korean culture.