Perdagangan Dunia Pariwisata Indonesia

Summary

The 2013 Indonesian Tourism Expo (TIME) in Sumatera Barat was a significant event aimed at promoting local tourism products and services to international buyers. With 83 sellers and 27 countries represented, the event fostered networking, negotiations, and transactions, boosting international interest in Indonesia's diverse tourist destinations. Key highlights included cultural promotions, tourism products from hotels, resorts, and travel agencies, and a focus on Sumatera Barat's potential as a prime destination. Despite geographical challenges, the expo showcased the region's unique attractions, such as the Tour de Singkarak and its renowned Rendang cuisine, positioning it as a growing player in global tourism.

Takeaways

• 😀 The event is aimed at promoting domestic tourism products and services to international buyers and sellers.
• 😀 This event, held in 2013, marked the 19th edition of the exhibition, previously hosted in Lampung for two consecutive years.
• 😀 The event was attended by 83 buyers from 27 countries and 81 sellers from all Indonesian provinces, occupying 73 exhibition booths.
• 😀 The goal of the event is not just to promote Sumatera Barat as a tourist destination but also to position it strategically in Indonesia’s tourism sector.
• 😀 Buyers came from a variety of countries, including Australia, Canada, France, Germany, and India, showcasing their interest in selling international tourism products.
• 😀 The event serves as a platform for buyers and sellers to exchange information, negotiate, and finalize tourism transactions.
• 😀 Key participants in the event included international travel writers and industry professionals such as hotels, resorts, travel agents, airlines, and tourism promotional bodies.
• 😀 During the event, 32 appointments were scheduled between buyers and sellers, with an estimated transaction volume of 20 billion Indonesian Rupiah.
• 😀 The event’s significance lies not only in transaction values but also in ongoing promotion and creating a positive image for Indonesian tourism on the international stage.
• 😀 Sumatera Barat's tourism is gaining recognition globally, particularly through events like Tour de Singkarak and its renowned culinary offerings like Rendang, though challenges remain due to its geographical position.

Q & A

What is the purpose of the event mentioned in the script?

The event aims to promote various domestic tourism products and services from Indonesia to international buyers, as well as to create networking opportunities for business negotiations and transactions between local sellers and foreign buyers.

What makes the 2013 event different from previous ones?

The 2013 event was held in Sumatera Barat, marking a change from previous years when the event took place in Java and other parts of Eastern Indonesia. The goal was to highlight Sumatera Barat as an attractive tourism destination and to strategically position the region in the international tourism market.

How many international buyers and local sellers attended the event in 2013?

In 2013, the event was attended by 83 international buyers from 27 countries and 81 local sellers from across Indonesia, occupying 73 exhibition booths.

What are the benefits of the event for international buyers and local sellers?

The event provides a platform for international buyers to explore and purchase Indonesian tourism products, while local sellers can showcase their offerings to a global market. It also facilitates business negotiations, information sharing, and potential agreements for future transactions.

Which countries did the international buyers come from in 2013?

International buyers came from various countries, including Australia, Bangladesh, Bulgaria, Canada, France, Germany, India, and others.

What was the expected transaction volume during the event?

The event was expected to generate transactions worth approximately 20 billion Rupiah, with the number of participating countries increasing from 60 in previous years to more than 80 in 2013.

What role did international media and tourism writers play in the event?

International tourism writers and media were invited to the event to further promote Indonesian tourism through their publications, contributing to greater global exposure.

What are some of the challenges faced by Sumatera Barat in tourism promotion?

One of the challenges faced by Sumatera Barat is its geographic location, which is not directly located at the entry points to Indonesia. Additionally, limited airport infrastructure, especially for larger aircraft, makes it harder for tourists to easily access the region.

What are the key strategies for promoting Sumatera Barat's tourism?

Key strategies include leveraging events like the 2013 tourism market to raise awareness, improving infrastructure, and ensuring that local associations, such as travel agencies and hotel organizations, actively participate in promoting the region to tourists.

What is the importance of ongoing promotion and international exposure for Indonesian tourism?

Ongoing promotion and international exposure are critical for building a positive reputation for Indonesia as a tourism destination. It ensures that the country remains competitive in the global tourism market and creates lasting impressions for international travelers.