SEO101_Topic002

Summary

Usman Latif, a marcom technologist with a decade of experience, specializes in digital marketing, inbound marketing, and SEO. He emphasizes the importance of adapting to technological changes and offers a comprehensive understanding of marketing strategies. With a top-rated agency on Upwork, he has delivered over 9,000 hours of work and 73 projects, earning long-term clients through quality and reliability. Certified by Google, Latif also provides professional training and has worked with prestigious organizations, teaching and learning from each engagement.

Takeaways

• 😀 Usman Latif is a marcom technologist combining marketing and communication expertise with technology.
• 🔍 He has a decade of experience in the digital implementation of marketing and communication strategies.
• 💡 His skills include digital marketing, inbound marketing, marketing automation, marketing strategy, advertising, and search engine optimization.
• 🌐 He sees SEO as part of a larger digital marketing ecosystem, not just a standalone skill.
• 🏆 With over nine years on Upwork, Usman has a top-rated agency and a strong track record of 100% positive feedback.
• 🕒 He has delivered more than 9,000 hours of work on Upwork and completed over 73 projects, with several more in progress.
• 📊 His clients value long-term relationships due to the quality and reliability of his services.
• 🏅 Usman has earned five-star ratings on Upwork for both his individual contributions and his agency's performance.
• 📚 He offers a 'Freelancing' course to educate others on selling expertise online and the importance of professional training.
• 📘 Certified by Google in various tracks, including 'product track' and 'performance track', which adds credibility to his expertise.
• 🚀 He emphasizes the importance of continuous learning and adaptation to technological changes to stay relevant in the industry.
• 🌟 Usman has worked with prestigious organizations such as Google, TEVTA, and the World Bank, and has been a regular speaker at Google's international conferences.

Q & A

What is the full form of 'Marcom' as mentioned by Usman Latif?

Marcom stands for 'Marketing and Communication', combining both marketing practices and the act of communicating with individuals, groups, or mass media.

What does Usman Latif specialize in, according to the transcript?

Usman Latif specializes in marcom technology, which involves implementing marketing and communication strategies in the digital world.

What are some of the key skills that Usman Latif has expertise in and offers as a freelancer, agency, or consultant?

Usman Latif has expertise in digital marketing, inbound marketing, marketing automation, marketing strategy, advertising, and search engine optimization.

What is the significance of Usman Latif's Upwork profile and his agency's performance on the platform?

Usman Latif has been working on Upwork for almost nine years and has a top-rated agency with 100% positive feedback, which is quite rare. He has delivered more than 9,000 hours of work and over 73 projects on the platform.

How does Usman Latif define the importance of long-term client relationships based on the feedback he has received?

Usman Latif emphasizes the importance of quality and reliability in his services, which has led to long-term client relationships and consistently high ratings from clients who have worked with him for years.

What is the role of professional training and certifications in Usman Latif's career?

Professional training and certifications, such as Google's 'product track' and 'performance track' with green and blue belts, ensure credibility and are a testament to Usman Latif's commitment to continuous learning and advancement in his field.

How has the evolution of technology impacted the field of marketing and communication according to Usman Latif?

The evolution of technology, such as the widespread use of smartphones, has significantly changed the field of marketing and communication. It necessitates continuous learning and adaptation to stay relevant and competitive.

What is the significance of the course on 'Freelancing' launched by Usman Latif?

The 'Freelancing' course launched by Usman Latif aims to educate individuals on how to sell their expertise online, emphasizing the importance of professional training and adapting to the digital world.

What are some of the notable organizations Usman Latif has worked with during his career?

Usman Latif has worked with organizations such as Google, TEVTA, the World Bank, and has been involved in projects like e-Rozgar launched by the Punjab government.

How does Usman Latif's involvement with platforms like Elance, Odesk (now Upwork), Payoneer, Google GBG, and DGD contribute to his professional growth?

Usman Latif's involvement with these platforms has allowed him to provide training, engage with the Google Business Group and Google Developer Group, and serve as a regular speaker at Google's international conferences, contributing to his professional growth and expertise.

What is the ultimate goal of Usman Latif as a member of the Executive Board of Students for Liberty?

As a member of the Executive Board of Students for Liberty, Usman Latif's ultimate goal is to teach leadership to students and help the youth grow in the digital world, become self-sufficient, and manage their expenses.

Outlines

00:00

📚 Professional Introduction to Marcom Technologist

Usman Latif introduces himself as a marcom technologist, a role that combines marketing and communication within the digital realm. He explains the significance of understanding both fields and his ten years of experience in applying this knowledge to technology. Usman highlights his skills in digital marketing, inbound marketing, marketing automation, strategy, advertising, and search engine optimization (SEO), emphasizing a holistic approach to SEO. He showcases his expertise and credibility through his top-rated agency on Upwork, where he has delivered over 9,000 hours of work and completed more than 73 projects with 100% positive feedback. Usman also mentions his long-term client relationships, which are built on quality and reliability, and invites viewers to explore his Upwork profile for detailed feedback and project history. Additionally, he discusses a course on freelancing that he has launched to educate others on selling expertise online and the importance of professional training, as evidenced by his Google certifications in product and performance tracks.

05:05

🏫 Experience and Teaching in the Digital World

In this paragraph, Usman Latif discusses his experiences working with various institutions and the opportunities it has provided him for learning and teaching. He mentions a successful project with TEVTA and the World Bank, which was later adopted by the Punjab government as e-Rozgar. Usman also talks about his involvement with platforms like Elance and Odesk (now Upwork), Payoneer, and Google GBG and DGD, where he has provided training and been a regular speaker at Google's international conferences for several years. He concludes by highlighting his role as a member of the Executive Board of Students for Liberty, an organization focused on teaching leadership to students. Usman's ultimate goal is to educate the youth on how to grow in the digital world, become self-sufficient, and manage their expenses.

Keywords

💡Marcom Technologist

A marcom technologist is a professional who combines marketing and communication skills with a deep understanding of technology. In the script, Usman Latif identifies himself as a marcom technologist, emphasizing his dual expertise in marketing strategies and communication methods, as well as the application of technology to enhance these fields. This role is central to the video's theme of integrating traditional marketing with modern digital practices.

💡Marketing

Marketing refers to the activities a company undertakes to promote its products or services. In the context of the video, marketing is one of the two components that make up 'Marcom,' and it is discussed in terms of the practices adopted in the field. Usman's experience in marketing is highlighted as a key part of his professional background.

💡Communication

Communication is the act of sharing information or ideas. In the script, it is described as essential for interacting with individuals, groups, or mass media. It is the other half of the 'Marcom' concept and is crucial for Usman's role as he implements marketing strategies through various communication channels in the digital world.

💡Digital Marketing

Digital marketing involves the use of digital channels to promote products or services. Usman mentions digital marketing as one of his areas of expertise, which he offers as a freelancer, agency, or consultant. It is a key component of his marcom technology practice, illustrating the integration of marketing with digital platforms.

💡Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers through content and interactions that are relevant and helpful. Usman states that he has expertise in inbound marketing, which is part of his holistic approach to marketing that goes beyond just search engine optimization.

💡Marketing Automation

Marketing automation refers to the use of software to automate repetitive marketing tasks. Usman mentions this skill, indicating that he employs technology to streamline marketing processes, which is a significant aspect of his marcom technologist role.

💡Search Engine Optimization (SEO)

SEO is the process of improving a website's visibility on search engine results pages. Usman discusses SEO as part of his broader marketing strategy, emphasizing that he views it within the context of inbound and digital marketing, rather than as a standalone service.

💡Upwork

Upwork is a platform where professionals offer various services, including marketing and technology consulting. Usman mentions his extensive experience on Upwork, where he has worked for almost nine years, delivering over 9,000 hours of work and maintaining a top-rated agency status with 100% positive feedback.

💡Certification

Certification in this context refers to official recognition of a person's skills or knowledge in a specific area. Usman highlights his Google certifications in 'product track' and 'performance track' with green and blue belts, which adds credibility to his expertise and services.

💡Freelancing

Freelancing is the act of working as a self-employed professional offering services on a contractual basis. Usman mentions that he has launched a course on freelancing, indicating his commitment to educating others on how to sell their expertise online, which is a significant part of his professional journey and message.

💡Technology Advancement

Technology advancement refers to the ongoing progress and development of technology. Usman discusses the evolution of Google over the past 20 years and how it has changed due to technological advancements, emphasizing the need to continuously learn and adapt to stay relevant in the digital world.

Highlights

Usman Latif identifies as a marcom technologist, combining marketing and communication expertise.

Marcom involves adopting marketing practices and effective communication with various audiences.

Usman has a decade of experience implementing marketing and communication strategies in the digital realm.

He emphasizes the importance of understanding and applying technology in marketing and communication.

Usman offers skills in digital marketing, inbound marketing, marketing automation, strategy, advertising, and SEO.

He views SEO as part of a broader digital marketing strategy, not as an isolated skill.

Usman has a nine-year history on Upwork, working both individually and through his top-rated agency.

His agency has maintained 100% positive feedback, a rare achievement on Upwork.

He has delivered over 9,000 hours of work on Upwork and completed more than 73 projects.

Usman's clients value his quality and reliability, leading to long-term relationships.

He has received five-star ratings from clients, reflecting high satisfaction with his services.

Usman's agency is also recognized for its success and learning in the ever-evolving digital landscape.

He has launched a course on freelancing to educate others on selling expertise online.

Usman holds certifications from Google in various tracks, enhancing his professional credibility.

He discusses the rapid changes in technology and the necessity to continuously learn and adapt.

Usman has worked with notable organizations such as Google, TEVTA, and the World Bank.

His work includes projects with the World Bank and the Punjab government's e-Rozgar initiative.

He has provided training on platforms like Elance, Odesk (now Upwork), Payoneer, and Google GBG.

Usman has been a regular speaker at Google's international conferences for several years.

He is a member of the Executive Board of Students for Liberty, focusing on teaching leadership to students.

Usman's ultimate goal is to educate youth on self-sufficiency and financial independence in the digital world.

Transcripts

My name is Usman Latif. And I'm basically a marcom technologist.

Marcom is basically a combination of two words, i.e, marketing and communication.

Marketing is all the practices we adopt in the field of marketing.

And communication is all the things you need to talk to someone

whether it be an individual, a group or the mass media.

It is necessary to understand it.

So I have experience of both.

And I implement it in the digital world.

When it comes to technology, a person should not only understand the technology but can also implement it.

So with the understanding of marketing and communication,

I have the information to the extent of implementing it in the world of technology.

So that's why my entire experience of ten years can be counted into this proper word of marcom in technology.

But if I tell you about my skills, so some of the skills that I have expertise in.

And the same skills I offer as a freelancer, as an agency or as a consultant are:

digital marketing, inbound marketing, marketing automation,

marketing strategy, advertising and search engine optimization.

This will give you an idea that I don't just know search engine optimization.

Rather, I see Search Engine Optimization in a big picture.

Where we also talk of inbound marketing and digital marketing.

You can check out my Upwork profile. I've been working on Upwork for almost nine years.

And we've been working there as an agency since 2010.

And not only me but my agency is also top-rated on Upwork with 100% positive feedback,

that is quite rare.

During the last nine years, I have delivered more than 9,000 hours of work on Upwork alone.

And that is only the work counted in hours.

At Upwork you can also find fixed-price projects which are not counted in terms of hours.

There you just have to deliver the job.

So in totality, I have delivered more than 73 projects almost exclusively on Upwork.

And still four to five projects are in the pipeline.

You can see it from the feedback for example, of the people who have worked with me for years.

What kind of review did they have for me?

And they are still my clients because my clients always used to be for a long-term because of the services I provide.

They focus on quality and reliability.

So the person whom I worked for just a few years, also gave me five star ratings.

And we are also getting five stars rating on the latest projects. And don't just look at stars,

read their reviews so that you understand how people share their feedback.

What kind of experience they had with me.

And of course if you can see how many dollars I have earned so far or how many hours I have worked for the clients.

This is the opportunity we want you to capture, under any platform.

We have also launched a course on ‘Freelancing’.

So, if you're also learning a freelancing course, you will learn all these things to a great extent in that course.

After learning SEO, you should sell your expertise online.

Moreover,

professional training is also very important.

And as you can see, I am certified by Google in ‘product track’ and ‘performance track’ with green belt.

I am certified in their ‘advance performance track’ with blue belt.

So, these trainings ensure credibility.

That's what we're doing now is the result of day by day advancement in it.

Google is not the same as it used to be 20 years ago.

It has been 20 years since Google was launched and it was different as compared to today's Google.

And the reason for this is that twenty years ago people did not have a computer in every home.

Not every pocket had a smartphone. Today, everyone has more than one smartphone.

So these are the things that technology is changing. And as technology changes. By the way, your learning also changes.

If you don't grow yourself over time, you will be left behind.

And this is the only reason that my agency and I have been successful.

We not only learn it, we implement it, and keep learning new things.

Finally I would also like to tell you how many organizations I have worked with.

As you can see on my screen, I have worked with Google, TEVTA, World Bank and various other organizations.

And we have worked in different capacities. And it was also a way of learning.

After working with these institutions, you get to learn and obviously you get an opportunity to teach them.

I have already told you about TEVTA. At TEVTA, we did the project with the World Bank.

Which was quite successful

and later the same project was launched by the Punjab government with the name of e-Rozgar.

After that you can see Elance and Odesk which is now basically known as Upwork.

I have also been providing training on this platform,

I have been offering training from the Payoneer platform as well.

And I have delivered trainings from the platform of Google GBG and DGD i.e.

Google Business Group and Google Developer Group.

And I have been a regular speaker at Google's international conferences for about six to seven years.

Finally, I am also a member of the Executive Board of Student for Liberty

whose ultimate goal is to teach leadership to the students.

So my ultimate goal is to teach the youth

how to grow yourself in this digital world?

How can you be self-sufficient?

How can you afford your pocket money or your household expenses?