Fundamentals of Digital Project Management + Tools

Summary

This video clarifies digital project management, focusing on overseeing digital deliverables from inception to completion. It distinguishes digital project managers, who concentrate on technology-driven projects, from traditional project managers with broader scopes. The presenter offers a free webinar on project management fundamentals and discusses the benefits of specializing in digital projects or maintaining a broader project management perspective, ultimately leaving the choice to personal preference and interests.

Takeaways

• 😀 Digital project management involves overseeing digital deliverables from concept to completion.
• 🔍 Digital project managers specialize in managing projects that result in digital outputs, such as apps, software, or websites.
• 🛠️ They utilize technologies like cloud-based software to facilitate project execution.
• 📚 The speaker offers a free webinar on project management fundamentals for those entering the field.
• 💡 Digital projects often incorporate agile methodologies or hybrid approaches to project management.
• 📈 A digital project manager focuses exclusively on digital deliverables, unlike a general project manager who can handle a broader range of projects.
• 🤖 Having technical knowledge is beneficial for a digital project manager to understand and direct their team effectively.
• 🛑 The tools used by digital project managers may be more specialized, such as Jira, compared to the broader tools used by general project managers.
• 🎯 Specializing in digital project management can be advantageous if one's passion lies solely within digital projects.
• 🔄 However, being a general project manager allows for a wider range of experiences and the ability to manage non-digital projects as well.
• 🔑 The choice between specializing or broadening one's scope in project management is a personal decision based on individual preferences and career goals.

Q & A

What is digital project management?

Digital project management is about overseeing digital type deliverables from concept to close. It involves managing projects that have a digital output, such as a digital marketing campaign, a mobile app, software, or website development.

What are the key responsibilities of a digital project manager?

A digital project manager is responsible for overseeing the project from concept creation to planning, execution, testing, and delivery to the end user. They manage subject matter experts on the team to ensure the delivery of digital items.

What technologies might be used in digital project management?

Digital project management often incorporates technologies such as cloud-based software programs to aid in the execution of the project from a digital perspective.

What is the difference between a project manager and a digital project manager?

A digital project manager focuses exclusively on digital deliverables, while a project manager can handle a broader scope of work, including non-digital projects like construction or manufacturing.

Why might a digital project manager need more technical knowledge than a traditional project manager?

A digital project manager should have more technical knowledge because they need to understand what their team is doing and how they are doing it to ask the right questions and direct the project effectively.

What methodology is commonly used by digital project managers?

Digital project managers often focus on an agile methodology or some form of hybrid methodology that incorporates agile principles, using software like Jira to guide the process.

What are some examples of digital deliverables mentioned in the script?

Examples of digital deliverables include a digital marketing campaign, a mobile app, software development, and website development.

What is the speaker offering to help understand project management fundamentals?

The speaker is offering a free webinar on the fundamentals of project management, which provides core insights for anyone entering any type of project, including digital projects.

Should you specialize in digital project management?

It depends on personal preference and career goals. If you love working on digital projects and do not wish to expand beyond digital deliverables, specializing in digital project management could be beneficial.

What is the speaker's personal approach to project management?

The speaker prefers to have more options and works as a project manager who handles digital projects, relying on technical experts to assist with the more complex aspects of the work.

What is the advantage of being a project manager who does digital projects rather than just a digital project manager?

Being a project manager who does digital projects allows for a broader range of experiences and skills, which can be beneficial for career growth and versatility in the types of projects one can manage.