Fundamentals of Digital Project Management + Tools

Summary

This video clarifies digital project management, focusing on overseeing digital deliverables from inception to completion. It distinguishes digital project managers, who concentrate on technology-driven projects, from traditional project managers with broader scopes. The presenter offers a free webinar on project management fundamentals and discusses the benefits of specializing in digital projects or maintaining a broader project management perspective, ultimately leaving the choice to personal preference and interests.

Takeaways

• 😀 Digital project management involves overseeing digital deliverables from concept to completion.
• 🔍 Digital project managers specialize in managing projects that result in digital outputs, such as apps, software, or websites.
• 🛠️ They utilize technologies like cloud-based software to facilitate project execution.
• 📚 The speaker offers a free webinar on project management fundamentals for those entering the field.
• 💡 Digital projects often incorporate agile methodologies or hybrid approaches to project management.
• 📈 A digital project manager focuses exclusively on digital deliverables, unlike a general project manager who can handle a broader range of projects.
• 🤖 Having technical knowledge is beneficial for a digital project manager to understand and direct their team effectively.
• 🛑 The tools used by digital project managers may be more specialized, such as Jira, compared to the broader tools used by general project managers.
• 🎯 Specializing in digital project management can be advantageous if one's passion lies solely within digital projects.
• 🔄 However, being a general project manager allows for a wider range of experiences and the ability to manage non-digital projects as well.
• 🔑 The choice between specializing or broadening one's scope in project management is a personal decision based on individual preferences and career goals.

Q & A

What is digital project management?

Digital project management is about overseeing digital type deliverables from concept to close. It involves managing projects that have a digital output, such as a digital marketing campaign, a mobile app, software, or website development.

What are the key responsibilities of a digital project manager?

A digital project manager is responsible for overseeing the project from concept creation to planning, execution, testing, and delivery to the end user. They manage subject matter experts on the team to ensure the delivery of digital items.

What technologies might be used in digital project management?

Digital project management often incorporates technologies such as cloud-based software programs to aid in the execution of the project from a digital perspective.

What is the difference between a project manager and a digital project manager?

A digital project manager focuses exclusively on digital deliverables, while a project manager can handle a broader scope of work, including non-digital projects like construction or manufacturing.

Why might a digital project manager need more technical knowledge than a traditional project manager?

A digital project manager should have more technical knowledge because they need to understand what their team is doing and how they are doing it to ask the right questions and direct the project effectively.

What methodology is commonly used by digital project managers?

Digital project managers often focus on an agile methodology or some form of hybrid methodology that incorporates agile principles, using software like Jira to guide the process.

What are some examples of digital deliverables mentioned in the script?

Examples of digital deliverables include a digital marketing campaign, a mobile app, software development, and website development.

What is the speaker offering to help understand project management fundamentals?

The speaker is offering a free webinar on the fundamentals of project management, which provides core insights for anyone entering any type of project, including digital projects.

Should you specialize in digital project management?

It depends on personal preference and career goals. If you love working on digital projects and do not wish to expand beyond digital deliverables, specializing in digital project management could be beneficial.

What is the speaker's personal approach to project management?

The speaker prefers to have more options and works as a project manager who handles digital projects, relying on technical experts to assist with the more complex aspects of the work.

What is the advantage of being a project manager who does digital projects rather than just a digital project manager?

Being a project manager who does digital projects allows for a broader range of experiences and skills, which can be beneficial for career growth and versatility in the types of projects one can manage.

Outlines

00:00

🚀 Introduction to Digital Project Management

This paragraph introduces the concept of digital project management, which involves overseeing digital deliverables from concept to completion. It clarifies the role of a digital project manager, who is responsible for managing the entire project lifecycle, including planning, execution, and delivery to end-users. The speaker also mentions the use of technology and tools such as cloud-based software to facilitate project execution. Additionally, a free webinar on project management fundamentals is promoted, offering core knowledge applicable to digital projects.

05:05

🔍 Differences Between Project Managers and Digital Project Managers

The second paragraph delves into the distinctions between a traditional project manager and a digital project manager. While there is overlap, a digital project manager specifically focuses on digital deliverables, unlike a project manager who may handle a broader range of projects including non-digital ones. Digital project managers are expected to possess a deeper understanding of technology and are often involved with agile methodologies and software like Jira. The paragraph also discusses the personal choice of specialization in digital project management, suggesting that it depends on one's passion and career aspirations. The speaker shares their preference for maintaining a broader project management scope, which includes digital projects, to have more options and variety in their work. Lastly, the paragraph encourages viewers to check out a free webinar for further insights into project management skills.

Keywords

💡Digital Project Management

Digital Project Management is the focus of the video, defined as the process of overseeing digital deliverables from their conceptualization to completion. It is integral to the video's theme, as it sets the stage for discussing the specifics of managing projects in a digital context. The script mentions that digital project managers handle the entire lifecycle of a project, including planning, execution, and delivery to the end user.

💡Deliverables

In the context of the video, deliverables refer to the tangible outputs or results of a project, which in the case of digital project management, are digital in nature. The script provides examples such as a digital marketing campaign, mobile app, software, or website development, emphasizing the digital aspect of these project outcomes.

💡Subject Matter Experts

Subject Matter Experts are individuals with specialized knowledge in a particular area, who are crucial to a digital project's success. The video script highlights their importance in a digital project, as they are the ones who ensure the delivery of the digital items, under the oversight of the digital project manager.

💡Cloud-based Software

Cloud-based software is a type of application that is delivered over the internet and stored on remote servers. The script mentions these programs as tools that digital project managers might use to facilitate the execution of digital projects, indicating their relevance in the digital project management process.

💡Free Webinar

The term 'free webinar' is used in the script to promote an additional resource for viewers interested in learning more about project management fundamentals. It is offered as a value-add to the video's content and is a way to engage viewers further with the topic of digital project management.

💡Digital Deliverable

A digital deliverable is a specific type of project outcome that is in a digital format, such as a software application or a website. The script uses this term to illustrate the type of projects that a digital project manager would handle, distinguishing them from traditional, non-digital projects.

💡Project Manager

A project manager is a professional who oversees projects from initiation to completion, regardless of the project's nature. The script contrasts the role of a project manager with that of a digital project manager, noting that the former can manage a broader scope of projects, including non-digital ones.

💡Digital Project Manager

A digital project manager is a specialized type of project manager who focuses exclusively on digital deliverables. The script explains that unlike a general project manager, a digital project manager's scope is limited to digital projects, requiring a deeper understanding of technology and digital processes.

💡Technology Knowledge

The script emphasizes the importance of technology knowledge for a digital project manager, who needs to understand the technical aspects of the projects they manage. This knowledge is crucial for asking the right questions, directing the project, and ensuring the successful delivery of digital outcomes.

💡Agile Methodology

Agile methodology is a project management approach that emphasizes flexibility, collaboration, and customer feedback. The script mentions that digital project managers often use agile or a hybrid of agile methodologies, supported by software tools like Jira, to manage the iterative development process of digital projects.

💡Specialization

Specialization in the video refers to the choice of focusing on a particular type of project management, such as digital project management. The script discusses the benefits and considerations of specializing in digital projects versus maintaining a broader scope as a general project manager.

Highlights

Digital project management involves overseeing digital deliverables from concept to close.

Digital project managers use technologies like cloud-based software to aid project execution.

A free webinar on project management fundamentals is available for further insights.

Examples of digital deliverables include digital marketing campaigns, mobile apps, software, and website development.

A digital project manager focuses exclusively on digital deliverables, unlike a general project manager.

Digital project managers require a deeper understanding of technology compared to general project managers.

Agile methodology is commonly used by digital project managers, facilitated by tools like Jira.

General project managers may use a broader range of software, including Excel and Microsoft Project.

Specializing in digital project management is recommended if one's interest lies solely within digital deliverables.

Expanding career experience may involve being a project manager who also handles digital projects.

The transition from a digital project manager to a general project manager can be more challenging.

The choice between being a project manager or a digital project manager is a personal one, based on interests and expertise.

The speaker prefers to have a variety of project types to work on, rather than specializing in one area.

Technical experts assist the speaker in understanding and managing digital projects effectively.

Continuous learning from each project enhances the ability to manage future digital projects.

The free webinar is beneficial for both project managers and digital project managers.

Encouragement to subscribe for more insights on project management skills.

Transcripts

there's a lot of conflicting information

out there on digital project management

but don't worry I know it can be

confusing but in this video I'm going to

clear up that confusion by telling and T

and teaching you what exactly is digital

project management what are some of the

distinguishing factors and if you should

be considering it but first what is

digital project management digital

project management is about managing

digital type deliverables from concept

to close digital project managers

oversee the project on the whole from

concept creation to planning execution

testing until it's actually given to the

end user when you're managing a digital

project you're overseeing the subject

matter experts at on your team to ensure

that they deliver on those items that

your digital project is executing on a

lot of digital projects incorporate a

lot of the Technologies out there

already to help with the execution of

the project like cloud-based software

programs anything that's going to help

with the aspect of what you're

delivering from a digital perspective

before we dive deeper into digital

project management I want to share with

you that I have a free webinar on the

fundamentals of project management

that's going to give you some core

things that you should definitely be

aware of if you're entering any project

including digital projects so definitely

check it out the link to the free

webinar is below this video what are

some common digital projects first let's

recognize that a digital project will

always have a digital deliverable so

what are some examples of digital

deliverable it could be a digital

marketing campaign that you're creating

it could be a mobile app it could be a

software development it could be a

website development anything that

revolves around technology and the

digital aspects of that what is the

difference between a project manager and

a digital project manager you probably

have already guessed there's a lot of

overlap and similarities between the two

but there are some key differences so

let's look into that a key difference

between a project manager and a digital

project manager is that a digital

project manager only focuses on digital

deliverables nothing else whereas a

project manager can have a digital

project but can also focus on other type

of deliverables too like construction

projects like manufacturing projects so

the scope of work that a project manager

does versus a digital project manager is

much larger whereas a digital project

manager is very much

set into just doing digital deliverables

it's also slightly different too as a

digital project manager you really ought

to have a little more technology

knowledge than let's say a project

manager who doesn't necessarily have to

have the technical knowledge because

they have subject matter experts in all

aspects of the project so if you're just

focusing on digital projects and your

digital project manager then you should

definitely have an idea as to what your

team is doing how they're doing it so

that you can ask the right questions and

direct the project in the right

direction the tools and software as well

can be slightly different you may find

with digital project managers that they

are really focusing on an agile

methodology in fact most do or some form

of hybrid methodology of agile and

they're using other software to help

guide that process so it may be jira or

whatever other type of software that's

going to help that kind of follows that

scrum process where with project

managers they use a more broader

software to help them with managing

their projects it could be as simple as

an Excel spreadsheet it could be

Microsoft Project it could even be Asana

or any other type of software that is

out there but a little bit different a

little more broader because again their

project managers can look at a whole

bunch of other types of projects and not

just digital ones should you specialize

in digital project management well

that's going to be really up to you so

here's the thing if that's all you love

to do is digital projects and you don't

think you'll ever want to expand your

scope outside of a digital deliverable

then yeah sure focus on digital projects

really learn on that and get your

technical expertise in that and a lot of

experience just doing that and you will

shine doing digital projects however

digital projects are slightly different

than a regular product project because

it a regular project has a little more

scope to it a broader aspect of

delivering because it's usually from

True start to True finish and includes

change management and training and a

whole bunch of stuff so if you're

looking to expand your career or your

experience then yes be a project manager

who does digital projects so it's really

going to be up to you and what your

background is and what you feel you

really like doing but yes both can do

digital projects that is a project

manager and a digital project manager

but can a digital project manager do

regular projects I think that transition

is always a little bit harder whereas on

this side of a project manager it's

always easier so it's going to be up to

you and decide what it is that you like

to do personally I like to have choice

so I just focus on the project

management aspect and I actually do

digital projects I have a lot of experts

who help me from a technical standpoint

so when I don't understand the lingo or

the information they help me out which

is really lovely and then I get educated

which allows me for my next digital

project to just come in with a lot more

knowledge and free information asking

the right questions immediately versus

waiting and learning so again this is a

personal choice it's going to be

completely up to you one is not better

than the other I just personally like to

have more options and I really do like

having different types of projects to

work on and not just one type so for me

I'm a project manager who does digital

projects for you it's going to be up to

you whether you choose to be a project

manager or a digital project manager now

don't forget check out my free webinar

the link is below this video because

whether you're a project manager or

digital project manager the information

in that free webinar is going to help

you in either or so definitely check it

out and it's free the link is below make

sure you watch this next video it breaks

down all the important project

management skills that you need on that

note if you could like this video If it

resonated with you subscribe to my

channel and I'll see you at the next one

ciao