Bisnis Makanan & Minuman Sehat Untuk Indonesia - Neorganic

Summary

Yulia Ernita shares her journey of building her organic superfood business, New Organic, amidst personal challenges, including a premature childbirth and the pandemic. She transitioned from a banking career to focus on local organic products, aiming to offer a healthier, homegrown alternative to imported goods. Yulia highlights her commitment to sustainable farming and community partnerships, and how she managed to succeed in the online business environment. Her company offers a variety of organic products, including rice and ginger juice, with future aspirations to expand internationally and become a leading local brand.

Takeaways

• 😀 Yulia Ernita's journey started in late 2019 when she was pregnant and had a premature baby while trying to build her business.
• 😀 Despite the challenges, including the COVID-19 pandemic, Yulia remained determined and refused to give up on her business vision.
• 😀 Yulia resigned from her banking job in 2020 to fully focus on her organic food business, aiming to create a local, sustainable brand.
• 😀 She was motivated by the idea of promoting organic, local products, especially organic rice, which is underrepresented in the Indonesian market.
• 😀 Yulia's background in social training and community empowerment influenced her decision to create a business with local farmers in mind.
• 😀 Her company, 'Ne Organic', offers organic superfood products like rice, ginger extract, and other health-related food items.
• 😀 The products are sourced locally from Indonesian farmers, and Yulia has done extensive research to ensure quality, especially in organic rice.
• 😀 One of the main challenges was understanding nutrition facts and meeting food safety regulations for her organic products.
• 😀 Yulia decided to sell online rather than through physical stores to reduce overhead costs, especially in the wake of the pandemic.
• 😀 She plans to expand her business internationally, aiming to obtain certifications that will allow her to export her organic products abroad.
• 😀 The business’s marketing strategy includes hampers, a way to introduce Ne Organic products to a wider audience and promote healthy alternatives to traditional gift options.

Q & A

What challenges did Yulia face when starting her business in 2019?

Yulia faced multiple challenges, including being pregnant with a premature child and dealing with the pandemic shortly after. Despite these difficulties, she was determined to push forward with her business.

Why did Yulia decide to resign from her job at the bank in 2020?

Yulia decided to resign to focus on her own business, as she wanted to have a self-owned venture and felt the urge to pursue something aligned with her social empowerment background.

What motivated Yulia to sell organic products like rice and superfoods?

Yulia was motivated by her own interest in consuming superfoods but found that most of them were imported, not local. She saw an opportunity to create local, organic products and support Indonesian farmers.

How does Yulia's background in banking influence her business approach?

Yulia’s experience in banking has helped her understand the customer perspective and evaluate products from the viewpoint of a consumer, which has influenced her decisions in the business.

What are the key products sold by Yulia's brand, Ne Organic?

Ne Organic sells a variety of organic products, including different types of rice (such as red rice, black rice, and white rice), ginger extract, superfoods, and beverages like goji berry and chia seed drinks.

How does Ne Organic ensure the quality and nutrition of its rice products?

Ne Organic conducts thorough research on the rice’s origin, including the farming methods and nutritional content, to ensure that the rice is organic, low in carbohydrates, high in protein, and suitable for diabetic consumers.

Why did Yulia choose to sell her products online instead of in physical stores?

Yulia opted for an online business model to reduce costs such as rent and maintenance. The COVID-19 pandemic also made online sales more popular and accessible as people were reluctant to go out.

What innovative marketing strategy did Yulia use to promote her products?

Yulia used hampers as a promotional tool. She packaged her organic products as hampers, making them appealing as gifts for friends, family, and colleagues, which helped raise awareness about her brand.

What are the future goals for Ne Organic?

Yulia's goals for Ne Organic include obtaining certification for their products, expanding the product line, and eventually exporting the products internationally to reach a broader market.

What has been the key to Yulia’s business success so far?

The key to Yulia’s success has been her commitment, persistence, and continuous effort to adapt, even during tough times such as the pandemic. She believes in the importance of not giving up and staying the course.