Keripik Ubi Ungu Best Seller! Ekspor ke Hongkong dan Tersedia di Alfamart dan Indomaret.

Summary

Sukamdi, the founder of 'Aneka Keripik Nada Suka', shares his journey from starting a marble craft business to transitioning into the food industry with innovative snack products like banana chips, sweet potato chips, and more. His dedication to quality, from sourcing premium ingredients to meticulous production methods, has earned him recognition. Through partnerships with local communities and government agencies, Sukamdi's products have reached international markets, including Hong Kong. His passion for food production also extends to educating others through his YouTube channel, offering tutorials on creating delicious chips. His story highlights the power of entrepreneurship, community support, and perseverance.

Takeaways

• 😀 Sukamdi runs 'Aneka Keripik Nada Suka,' a snack business in Tulungagung, East Java, specializing in fruit and vegetable chips.
• 😀 He transitioned from marble crafts to food production in 2015, driven by a desire to create a business with better long-term prospects and less health risk.
• 😀 The idea for his snack business stemmed from his background as a banana farmer, seeing an opportunity to add value to the bananas he grew.
• 😀 The business initially focused on banana chips but has since expanded to over 14 varieties, including bitter melon, purple yam, and breadfruit chips.
• 😀 Community involvement, exhibitions, and training from local government offices were key to growing the business and building brand recognition.
• 😀 Sukamdi emphasizes the importance of high-quality products, using the example of his sukun chips, which are made with carefully selected mature fruit.
• 😀 Packaging plays a crucial role in the success of his products, with different packaging options tailored to various market segments.
• 😀 The business has grown through consistent quality control, ensuring that chips maintain an appealing appearance and taste.
• 😀 Sukamdi’s purple yam chips have reached the Hong Kong market, primarily catering to the Indonesian community there, contributing to regular shipments.
• 😀 The business adopted an 'export gotong royong' approach, where multiple small businesses combine products for export to reduce costs and risks.
• 😀 Looking ahead, Sukamdi is leveraging YouTube to provide tutorials on chip-making and offer consulting services to aspiring entrepreneurs in the industry.

Q & A

What was the initial business Sukamdi was involved in before switching to food production?

Sukamdi initially worked in the marble craft industry but switched to food production due to health concerns and the more promising future of the food industry.

How did Sukamdi come up with the idea of starting a chip business?

Sukamdi, being a banana farmer, saw an opportunity to sell his bananas as a finished product rather than raw bananas. This led him to start making banana chips.

How did Sukamdi manage to scale his business after starting with small production?

Sukamdi initially sold his chips in local shops, which led to an increase in demand. As sales grew, he expanded his production capacity and began targeting more stores.

What role did local communities and government agencies play in Sukamdi’s business growth?

Local communities and government agencies provided significant support in the form of product curation, licensing, training, and promotional events, which helped Sukamdi expand his business.

What types of chips does *Aneka Keripik Nada Suka* currently offer?

The business offers various types of chips, including banana chips, bitter melon (pare) chips, jackfruit (suukon) chips, purple yam (ubi ungu) chips, and others.

What is the importance of product quality in Sukamdi’s business?

Sukamdi places great importance on selecting high-quality ingredients and maintaining strict production processes to ensure the chips are of the best quality, which helps in building a loyal customer base.

Why does Sukamdi use a double frying method for his chips?

Sukamdi uses a double frying method to achieve the desired crispiness and texture for his chips, which differentiates them from others in the market.

What makes the purple yam chips successful in the Hong Kong market?

The purple yam chips have been successful in Hong Kong due to the large Indonesian community there, which has a high demand for Indonesian food products, and the product’s connection to local tastes.

How has Sukamdi expanded his market beyond local sales?

Sukamdi expanded his market by participating in product curation events, which led to the successful export of his purple yam chips to Hong Kong and sales in local supermarkets like Alfamart and Indomaret.

What is Sukamdi’s future plan for sharing his knowledge and helping others?

Sukamdi has created a YouTube channel called *Kreatif Nada Asuka* to provide tutorials on making various types of chips, with the goal of helping others learn and potentially start their own businesses.