Ibnu Harris, S.Kom., M.M. - Managemen Strategi 2: Analisis Lingkungan Internal

Summary

This video script delves into internal environmental analysis in strategic management, explaining how companies assess their strengths and weaknesses to develop competitive strategies. It highlights key concepts from models like F.R. David and Porter’s approaches, with a focus on strategy, structure, and culture as critical factors for success. The script also explores various tools such as the Value Chain, BCG Matrix, and SWOT analysis, illustrating how businesses can use these frameworks to refine their strategies. Emphasizing the importance of leadership, it underscores that effective strategy must be accompanied by strong execution to thrive in the market.

Takeaways

• 😀 Strategy is about making choices, including knowing what not to do is just as important as deciding what to do.
• 😀 The internal environment analysis is the third step in the strategic management process, following the external environment analysis.
• 😀 A major change a company must make is in strategy, structure, and culture, with a special emphasis on strategy and culture over structure.
• 😀 Weak leadership can destroy the best strategies, indicating that good leadership is crucial for executing a company’s strategy.
• 😀 Internal environmental analysis aims to identify a company's strengths and weaknesses in order to create strategies that build on strengths and improve weaknesses.
• 😀 Key internal strengths include unique competencies that provide competitive advantages, which should not be easily imitable by competitors.
• 😀 Various methods can be used to identify internal factors, including functional, value chain, competitive advantage, and market impact approaches.
• 😀 The organizational variables approach evaluates key components such as structure, strategy, systems, staff, style, skills, and shared values within a company.
• 😀 After identifying the internal components, companies must evaluate their performance through methods such as comparing past performance, evaluating product life cycles, and benchmarking against competitors.
• 😀 Quantitative data and tools like the SWOT matrix and BCG matrix are used to measure a company’s position in both internal and external environments, aiding in strategy formulation.

Q & A

What is the significance of internal environmental analysis in strategic management?

Internal environmental analysis is crucial for companies to understand their strengths and weaknesses. It allows them to design strategies that leverage their internal strengths and address weaknesses, helping to maintain a competitive advantage in the market.

According to the transcript, what are the two most important factors in a company's strategy?

The two most important factors in a company's strategy, according to the transcript, are strategy and culture. These are considered more critical than the organizational structure itself, as emphasized by Leonard, CEO of Interki America.

What does the internal environmental analysis help a company to achieve?

Internal environmental analysis helps a company identify its internal strengths and weaknesses. This enables the company to create strategies that transform weaknesses into strengths, ultimately improving its position in the market.

What are the five approaches to identifying internal variables mentioned in the script?

The five approaches to identifying internal variables include: 1) Functional approach, 2) Value chain approach, 3) Competitive advantage unit approach, 4) Profit impact of marketing strategy, and 5) Organizational variables approach (including structure, strategy, management style, systems, procedures, skills, and values).

What is the functional approach in internal analysis?

The functional approach in internal analysis looks at the strengths and weaknesses of the company's business functions, such as marketing, production, logistics, and others. It helps determine where the company has specific strengths or areas for improvement.

How does the value chain approach help in internal analysis?

The value chain approach examines the company's activities to assess whether processes involved in producing, selling, and delivering products are efficient and effective in creating consumer satisfaction. It helps identify strengths and weaknesses in the value creation process.

What role does leadership play in the success of a strategy according to the script?

Leadership is critical to the success of a strategy. A weak leadership can destroy even the best strategy. For a strategy to succeed, it must be supported by effective leadership that ensures its proper execution.

How is the evaluation of internal components conducted after identification?

After identifying the internal components, the company evaluates its performance using various approaches, such as comparing past competencies, evaluating the product life cycle, benchmarking against competitors, and using industry success factors.

What are the two primary matrices used to assess a company’s position in internal analysis?

The two primary matrices used are the TOWS matrix and the BCG matrix. The TOWS matrix focuses on matching internal strengths and weaknesses with external opportunities and threats, while the BCG matrix assesses market share and industry growth potential.

What does the BCG matrix signify in terms of market position?

The BCG matrix categorizes a company’s products or business units into four categories based on their market share and industry growth rate: Question Marks (low market share, high growth), Stars (high market share, high growth), Cash Cows (high market share, low growth), and Dogs (low market share, low growth).