O que é SWOT? | EXPLICA ADM #1

Summary

This video explains the SWOT analysis method, a tool used to assess strengths, weaknesses, opportunities, and threats in business. Developed in the 1960s and 70s by Albert S. Humphrey at Stanford University, this technique is widely used by businesses, individuals, and organizations to understand and improve competitive strategies. The process involves brainstorming to identify internal strengths and weaknesses, and external opportunities and threats. The video outlines how to address each quadrant with strategic actions and decision-making, empowering businesses and individuals to leverage their strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Takeaways

• 😀 SWOT analysis is a strategic tool used to assess Strengths, Weaknesses, Opportunities, and Threats in business or personal contexts.
• 😀 It was developed in the 1960s-1970s by Albert S. at Stanford University and is widely used by companies for competitive analysis.
• 😀 The SWOT matrix divides factors into internal (Strengths and Weaknesses) and external (Opportunities and Threats).
• 😀 Strengths represent internal advantages such as skills, reputation, resources, and differentiators that set you apart from competitors.
• 😀 Weaknesses are internal challenges or gaps that hinder progress, including operational inefficiencies and skill deficiencies.
• 😀 Opportunities are external factors, such as market trends or regulatory changes, that can potentially benefit your business.
• 😀 Threats are external risks like new competitors, economic downturns, or government policies that could harm your business.
• 😀 Conducting SWOT analysis should be a collaborative process involving team members, mentors, clients, and others for a thorough perspective.
• 😀 Identifying opportunities can help you leverage your strengths, while addressing weaknesses is crucial to avoid missed opportunities.
• 😀 Threats should be mitigated by using your strengths to defend against or minimize negative impacts, and by addressing weaknesses to protect against risks.
• 😀 Besides SWOT, other business analysis tools like PEST and the BCG matrix can be used to complement strategic decision-making.

Q & A

What does the acronym SWOT stand for?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic tool used to evaluate internal and external factors affecting a business or individual.

When and where was the SWOT analysis developed?

The SWOT analysis was developed between the 1960s and 1970s at Stanford University by a team led by business consultant Albert S. Fredrick.

How is SWOT analysis typically used?

SWOT analysis is used by businesses, individuals, and organizations to assess competitive scenarios, evaluate strengths and weaknesses, and identify opportunities and threats in the external environment.

What are the main components of a SWOT analysis?

A SWOT analysis consists of four quadrants: Strengths (internal factors that give an advantage), Weaknesses (internal factors that hinder performance), Opportunities (external factors that can benefit the business), and Threats (external factors that could harm the business).

Who should participate in a SWOT analysis session?

A SWOT analysis session should involve brainstorming from various stakeholders such as employees, partners, consultants, customers, mentors, and even friends or family.

What should be included in the 'Strengths' quadrant?

The 'Strengths' quadrant should list all competitive advantages the business has over its market and competitors, such as unique skills, reputation, physical resources, technological assets, and human resources.

What types of factors are considered weaknesses in a SWOT analysis?

Weaknesses include factors that limit a business's ability to perform well, such as operational bottlenecks, deficiencies, customer complaints, or areas in need of improvement.

How should opportunities be evaluated in a SWOT analysis?

Opportunities should be identified from external factors, such as market trends, economic conditions, government actions, or competitors' weaknesses. These opportunities can help overcome internal weaknesses and capitalize on strengths.

What constitutes a threat in the context of SWOT?

Threats are external factors that could negatively impact the business, including market changes, competitive pressures, political instability, or economic downturns.

What actions should be taken once a SWOT analysis is completed?

After completing the SWOT analysis, businesses should develop strategies that capitalize on strengths and opportunities, address weaknesses, and mitigate threats. This includes focusing on areas for improvement or developing strategies to take advantage of market opportunities.