The Secret To Finding People to Sell To Without Looking - Selling Simplified

Summary

In this video, Myron Golden discusses a crucial mistake many salespeople make: prospecting for clients instead of making themselves more findable. He emphasizes the importance of creating profound and prolific content that educates potential clients, positioning oneself as an expert in the field. Golden explains how content can build trust and authority, making it easier for customers to find and connect with you. He highlights the power of preparing valuable content that resonates with people and allows them to research and ultimately say 'yes' to your offer. This strategy can significantly reduce ad costs and enhance sales success.

Takeaways

• 😀 Avoid prospecting and focus on making yourself findable for those who already want what you sell.
• 😀 Creating profound content that teaches something new in an easy-to-understand way is key to making yourself more findable.
• 😀 The secret to lowering ad costs is creating valuable content that helps attract people who are already interested in what you offer.
• 😀 People who are unfamiliar with you may not immediately trust your ad, but by creating valuable content, you allow them to learn more about you before making a decision.
• 😀 You should aim to be so findable that people can easily research you through your online content, such as videos and articles.
• 😀 Don't create junk content. Focus on content that adds value and builds trust with your audience.
• 😀 Create content that is both profound (teaching something new) and prolific (everywhere and easy to find).
• 😀 The key difference between professionals and amateurs is their preparation. Professionals spend much more time preparing than performing.
• 😀 By enhancing existing profound content (e.g., expanding on quotes or ideas), you can make it more valuable and memorable to your audience.
• 😀 When you produce high-quality content, it causes viewers to become addicted, increasing their engagement and the likelihood of sharing your content.

Q & A

What is the main goal of Myron Golden's video series 'Selling Simplified'?

The main goal of the series is to help people avoid costly mistakes in sales, regardless of what they are selling, and to teach methods that can boost their sales effectively.

Why is prospecting considered a waste of time in the context of sales?

Prospecting is considered a waste of time because it involves actively looking for people to sell to, rather than making yourself findable by people who are already interested in buying what you offer.

What does Myron Golden mean by making yourself 'findable'?

Making yourself 'findable' means creating content and establishing an online presence so that people who are already interested in what you are selling can easily discover you and learn more about you.

How does creating profound content help in making oneself findable?

Profound content teaches people something they didn't know and presents it in an easy-to-understand way. This type of content attracts attention and helps people find you when they search for information related to your expertise.

What is the difference between profound content and junk content?

Profound content educates and adds value, while junk content underwhelms the audience and may make the creator seem less competent. Junk content does not inspire trust or engagement.

How can one make a well-known quote more profound according to Myron Golden?

One way to make a well-known quote more profound is by expanding on it and adding personal insights or perspectives that enhance its meaning. For example, Myron Golden expanded Abraham Lincoln's famous quote to add his own interpretation on preparation and timing.

What is the concept of 'prolific' content, and how does it relate to being findable?

Prolific content refers to having a large volume of content available across various platforms. This increases the likelihood that potential customers will find you when they search for related information.

How does creating both profound and prolific content help salespeople?

By creating both profound and prolific content, salespeople establish themselves as experts, increase their online visibility, and provide a deeper connection with potential customers, making it easier for customers to trust them and eventually buy from them.

What happens when potential customers do a deep dive on your content after seeing an ad or post?

When potential customers do a deep dive on your content, they engage with your material, which can indoctrinate them to your way of thinking and make them more likely to say 'yes' to your offer when you present it.

Why do people get addicted to profound content, according to Myron Golden?

People get addicted to profound content because it triggers the release of chemicals like dopamine and oxytocin in their brains, which create feelings of pleasure and reward, making them want to consume more of that content.