Cómo escribir el COPY PERFECTO para Facebook Ads.

Summary

In this video, Alex from a marketing agency shares tips on crafting the perfect copy for Facebook and Instagram ads. He explains the importance of a well-written copy in driving action and boosting CTR (Click-Through Rate), which measures ad effectiveness. Alex highlights six key elements of a Facebook/Instagram ad and six principles of persuasion, such as reciprocity and scarcity, to create compelling ads. He also introduces effective formulas like AIDA and PAS, offers five tricks for crafting better ads, and emphasizes the need for clear, concise text and a strong call to action. This presentation is designed to help improve ad performance and overall marketing strategies.

Takeaways

• 😀 The perfect copy for Facebook and Instagram ads aims to persuade users to take the desired action.
• 😀 Copywriting is a crucial element for ad success, directly impacting metrics like CTR (Click-Through Rate).
• 😀 There are six essential visual elements in Facebook/Instagram ads: text, creativity, visible URL, title, description, and CTA (Call to Action).
• 😀 The CTR is a key metric for measuring the quality of your ad, influencing traffic and ad profitability.
• 😀 Creativity grabs attention, while the copy is responsible for building interest and encouraging clicks.
• 😀 The six principles of Robert Cialdini (reciprocity, scarcity, authority, consistency, liking, and social proof) are important for persuasive copywriting.
• 😀 The AIDA formula (Attention, Interest, Desire, Action) is effective for structuring persuasive ad copy.
• 😀 The PAS formula (Problem, Agitate, Solution) helps create urgency and presents a solution to the viewer's problem.
• 😀 The ADP formula (Before, After, Bridge) is used to illustrate the transformation a customer will experience after using the product or service.
• 😀 The FAB formula (Features, Advantages, Benefits) is vital for clearly explaining the value of a product or service in ads.
• 😀 Five key tricks for perfect ad copy: define your ideal customer (Buyer Persona), focus on benefits, use targeted keywords, keep the text readable, and always include a clear CTA.

Q & A

What is the main objective of writing a good copy for Facebook and Instagram ads?

The main objective is to write persuasively in order to encourage people who see the ad to take the desired action, whether it’s clicking, buying, or engaging.

What are the six visual elements that make up a Facebook or Instagram ad?

The six elements are: text, creativity (visual), visible URL, title, description, and the Call to Action (CTA). Each element plays a critical role in driving the ad's success.

Why is the click-through rate (CTR) important for Facebook and Instagram ads?

CTR is crucial as it measures how effective an ad is in getting people to click based on how many times it was shown. A high CTR indicates the ad is engaging and of good quality.

How is the CTR calculated?

The CTR is calculated by dividing the number of clicks an ad gets by the number of impressions (times the ad is shown).

What factors influence the CTR of an ad?

Two main factors influence CTR: creativity (the visual aspect) and copy (the persuasive text). The creativity grabs attention, while the copy sparks interest and convinces the viewer to click.

What are the six principles of persuasion by Robert Cialdini that are important for writing effective ad copies?

The six principles are: reciprocity, scarcity, authority, consistency, liking, and social proof. These principles help create persuasive and convincing ad copy.

What is the AIDA formula, and how does it apply to writing ad copies?

AIDA stands for Attention, Interest, Desire, and Action. It’s a formula used to structure ad copies where you first capture attention, then build interest, create desire, and end with a strong call to action.

Can you explain the PAS formula used in writing ad copies?

PAS stands for Problem, Agitation, Solution. The formula first identifies the problem, then agitates that problem to emphasize urgency or pain, and finally offers a solution through the product or service.

What is the FAB formula, and how does it work in creating persuasive ad copy?

FAB stands for Features, Advantages, and Benefits. This formula highlights the features of the product, explains the advantages of those features, and finally focuses on how the benefits can solve the customer's problems.

What are five tricks to create the perfect Facebook or Instagram ad?

1. Define your ideal customer and develop your buyer persona psychologically. 2. Focus on the benefits of your product or service, not just the features. 3. Use relevant keywords and match them with creative visuals. 4. Make sure the text is short, direct, and easy to read. 5. Always include a clear and compelling call to action.