Como criar CONTEÚDO QUE ENGAJA E VENDE MAIS pelo Instagram

Summary

This video script offers insights on creating engaging content that drives sales. It emphasizes the importance of storytelling and educational content to captivate and educate the audience. The video highlights five key attributes for content that engages and sells: storytelling and educational attributes, authenticity, avoiding forced decision-making, and leveraging credible recommendations. It suggests using native content creators for higher engagement and discusses strategies like user-generated content to build a community and authority. The script also touches on the importance of not interrupting conversations on social media but rather joining them to foster genuine connections and sales.

Takeaways

• 😀 Engaging content is essential for attracting the right followers and increasing sales, not just any engagement with random content.
• 🎓 The first attribute of engaging content is storytelling and educational content, which helps retain people's attention and teaches them something new.
• 🏆 According to the Boston Consulting Group, storytelling and educational content are the most engaging with 81% of consumer votes.
• 📚 Storytelling should revolve around your product or service, bringing in consumer stories to make the audience relate and see themselves in the narrative.
• 🎬 The second attribute is video-first content, emphasizing the importance of short video formats like Instagram Reels and TikTok for better engagement and clarity of message.
• 🎥 Video content should be authentic and native to the platform, resembling the style of content users are already consuming for higher engagement.
• 👤 Authenticity is the third attribute, with 71% of consumers valuing it highly. Appearing in videos or having real customers and employees in content humanizes the brand.
• 🤗 Authentic communication facilitates conversation and dialogue on social media, which is key to not interrupting but joining or creating conversations.
• 🛍️ The fourth attribute is not forcing decision-making, instead offering value first, such as useful content or tips related to the product or service.
• 🌟 The fifth and final attribute is having a trustworthy recommendation within the content, which could be from the business owner as an expert or from customers and influencers.
• 📈 User-generated content (UGC) fosters a community and trust, encouraging customers to share their experiences and be inspired by others, which can be promoted through a dedicated content strategy.

Q & A

What is the main focus of the video script provided?

The main focus of the video script is to teach viewers how to create engaging content that sells more by attracting the right followers and providing valuable insights.

What is the significance of the chime sound mentioned in the script?

The chime sound is a signal to the viewers that a valuable piece of information or insight is about to be shared, emphasizing the importance of engagement such as liking or sharing the video.

What are the five attributes of content that engage and sell more according to the script?

The five attributes mentioned are storytelling and educational content, video-first production quality, authenticity, not forcing decision-making, and having credible recommendations within the content.

Why is storytelling an important attribute for engaging content?

Storytelling is important because it allows the creator to retain the audience's attention through narratives, educate them, and make them feel part of the story, which in turn helps in better decision-making.

What does ABCG from the Boston Consulting Group represent in the script?

ABCG is mentioned as the first attribute with 81% of consumer votes, indicating that it is the most engaging type of content that helps them make better decisions.

How can video-first production quality enhance the content's engagement and sales?

Video-first production quality enhances engagement and sales by delivering the message more clearly using the creator's language and authenticity, which is particularly effective in short video formats like reels, TikTok, and Instagram shorts.

What role does authenticity play in content creation according to the script?

Authenticity plays a crucial role as it makes the content more relatable and trustworthy. It involves appearing personally in videos or having genuine customer or employee appearances, which consumers find more appealing than scripted or overly produced content.

Why is it recommended not to force decision-making in content creation?

Not forcing decision-making is recommended because it allows the content to be more useful and value-adding upfront. This approach naturally generates more interest and engagement from the audience, leading to higher reach and better sales.

How can credible recommendations within content increase sales?

Credible recommendations increase sales by building trust and authority. When the content features experts, influencers, or satisfied customers, it validates the product or service, making it more appealing to potential buyers.

What is the importance of user-generated content (UGC) in the context of the script?

UGC is important as it fosters a culture where customers inspire and influence each other. It adds a layer of authenticity and trust, showing real experiences and results, which can significantly enhance engagement and sales.

What action does the script suggest taking after watching the video?

The script suggests watching another video specifically about why the viewer's Instagram isn't selling more and to look for a course called 'Engage and Sell More on Instagram' for a deeper understanding of creating a good strategy.