TREND KONVERGENSI TEKNOLOGI, MEDIA & BISNIS ERA DIGITAL | ANSHAR AKIL

Summary

The transcript discusses the concept of technological convergence, highlighting its evolution from early innovations like remote printing to the advent of Industry 4.0. It explores the merging of various technologies, including communication, electronics, and digital systems, transforming traditional media formats. The discussion emphasizes how convergence has impacted industries, organizations, and media, transforming platforms like radio, television, and print into digital formats. The script also touches on how organizations are embracing convergence by integrating multiple platforms, such as e-commerce, media, and digital services, creating new business models and opportunities.

Takeaways

• 😀 Technological convergence refers to the merging of various technologies into one system, like combining remote control technology with printing or integrating machines with computers to create AI and robots.
• 😀 In the context of industry, technological convergence has led to the creation of Industry 4.0, where electronic communication, digital, and other technologies converge.
• 😀 Media convergence refers to the transformation of traditional media types (e.g., print, radio, TV) into digital formats, enabling content to be accessed across multiple platforms.
• 😀 Print media has evolved from physical newspapers to e-papers, allowing for digital text and images to be presented online.
• 😀 Traditional radio has shifted from terrestrial broadcasts to online streaming platforms, including podcasts.
• 😀 Television has also migrated to digital formats, such as online-based platforms like YouTube, enabling content creators to distribute video content.
• 😀 Technological convergence can occur both in physical hardware (e.g., combining machines into one device) and in the digital processing of various content formats on a single platform.
• 😀 For example, a system that can process text, audio, video, data, animations, and graphics simultaneously represents digital convergence in the media and technology sectors.
• 😀 Organizational convergence happens when businesses merge different media functions, like a newspaper company adding radio and TV operations, resulting in physical convergence within organizations.
• 😀 Examples of organizational convergence in the market include e-commerce platforms like Shopee expanding from selling products to offering food delivery services and even financial services, demonstrating the evolution of convergence in business models.

Q & A

What is technological convergence, as explained in the script?

Technological convergence refers to the integration of different technological platforms into one system, such as combining printing technology with remote technology or merging electronics, communication, and digital technologies, leading to advancements like Industry 4.0.

How has the digital transformation affected traditional media?

Traditional media, like print newspapers, radio, and television, have undergone a transformation due to digital technology. Print media shifted to digital formats like e-paper, radio became accessible via apps and streaming, and television evolved into online platforms like YouTube.

What are the two models of technological convergence mentioned in the script?

The two models are: 1) Physical convergence, where devices merge to create new tools, such as remote-controlled printers or washing machines. 2) Digital convergence, where different formats of media (text, video, sound, etc.) are processed and displayed within a single digital platform.

What is an example of physical convergence in technology?

An example is the development of remote-controlled devices like air conditioners, televisions, and washing machines, where previously separate functions are now integrated into a single, convergent system.

What role does digital convergence play in media production?

Digital convergence enables media organizations to combine different forms of content, such as text, video, audio, and graphics, within a single platform, allowing for seamless processing and distribution of diverse types of media.

How has the convergence of technology influenced organizational structures in the media industry?

Organizations have merged different types of media operations, such as print, radio, and television, into a single entity. This organizational convergence allows companies to manage multiple media formats and distribution channels more efficiently.

Can you explain the concept of organizational convergence?

Organizational convergence occurs when companies or institutions combine different media forms and technologies into one organization, allowing them to produce and manage various media formats like print, audio, video, and digital content within the same business framework.

What is the significance of platforms like Shopee and Gojek in the context of technological convergence?

Shopee and Gojek are examples of companies that have evolved through technological convergence. Shopee expanded from just selling goods online to offering services like food delivery, while Gojek diversified from providing transportation to include food delivery and digital payment services.

How does technological convergence contribute to the growth of businesses?

Technological convergence allows businesses to expand their operations by incorporating various services and platforms into one system. This enables faster growth, better market adaptation, and more comprehensive offerings to consumers.

What is the relationship between technological convergence and media convergence?

Technological convergence leads to media convergence by combining different technologies that enable the integration of various media formats. This transformation results in a unified system that can process and deliver multiple forms of content through digital platforms.