Gambaran Umum Bisnis Internasional dalam Mata Kuliah Bisnis Internasional

Summary

This video provides an in-depth overview of international business, explaining key concepts like trade, marketing, and business operations across borders. The speaker discusses various types of international business, including domestic business, international business, multinational business, and global business. The importance of export and import, along with challenges like tariffs, cultural differences, and political conditions, is highlighted. Real-world examples such as Saudi Arabia's oil exports and Indonesia's cocoa trade illustrate these principles. Additionally, the video covers strategies like licensing, franchising, and joint ventures, emphasizing the complexities and advantages of engaging in international trade.

Takeaways

• 😀 International Business involves economic activities conducted between countries, such as trading and investing beyond national borders.
• 😀 The script introduces various types of businesses including domestic business, international business, multinational business, and global business.
• 😀 Domestic business operates exclusively within a single country, while international business involves trade or investment across multiple countries.
• 😀 Multinational businesses have operations in multiple countries and make strategic decisions independently for each location.
• 😀 Global businesses manage operations worldwide, with central coordination from one location, often headquartered in their home country.
• 😀 International transactions, such as exports and imports, involve the exchange of goods and services between countries.
• 😀 Exports involve selling goods or services from one country to another, helping to increase revenue, expand markets, and support local industries.
• 😀 Imports are goods or services purchased from other countries to meet domestic needs that cannot be efficiently produced locally.
• 😀 The script outlines key forms of international marketing transactions including licensing, franchising, management contracting, joint ventures, and multinational corporations.
• 😀 The major challenges in international business include cultural differences, political instability, legal regulations, and operational barriers such as transportation issues and tariffs.

Q & A

What is the definition of international business?

International business refers to economic activities conducted across national borders, involving transactions between countries or companies in different countries. It includes activities like exports, imports, international marketing, and investments.

What are the four types of businesses in the scope of international business?

The four types of businesses are: 1) Domestic Business: Operations within one country. 2) International Business: Trade or investment activities in more than one country. 3) Multinational Business: Businesses that operate in multiple countries with some degree of independence in decision-making. 4) Global Business: Businesses that operate worldwide with centralized control of strategies.

How does the concept of international business relate to Saudi Arabia and Indonesia?

International business is illustrated by the trade between Saudi Arabia and Indonesia. Saudi Arabia, a major oil producer, exports oil to Indonesia, while Indonesia, a large cocoa producer, exports cocoa to Saudi Arabia. This exchange of goods is an example of international trade through export and import.

What are the two main classifications of international business transactions?

International business transactions are classified into two main types: 1) International Trade: Transactions between countries, typically involving exports and imports. 2) International Marketing: Involves the marketing of goods and services by one company in foreign countries.

What is the role of exports in international business?

Exports are the sale of goods or services from one country to another. They help generate revenue for the exporting country, open new market opportunities, and support local industries. Exports are crucial for expanding a country's business reach globally.

What are the benefits and challenges of imports in international business?

Imports are the purchase of goods or services from other countries to meet domestic needs. Imports can help fulfill demand for goods not produced domestically or unavailable locally. However, excessive imports can lead to trade imbalances and may negatively impact domestic industries.

What are some common international business strategies mentioned in the script?

Some key international business strategies include licensing, franchising, management contracting, joint ventures, and multinational corporations. These strategies help businesses expand internationally, using various forms of collaboration, ownership, or brand licensing to enter foreign markets.

What is licensing in international business?

Licensing is a contractual agreement where a company allows another company to use its intellectual property, such as patents, trademarks, or technology, for a fee or royalty. An example is Toyota Astra Indonesia, which holds a license to produce and sell Toyota vehicles in Indonesia.

What is the difference between multinational corporations and global businesses?

Multinational corporations (MNCs) operate in several countries but may have a decentralized management structure, allowing local autonomy. In contrast, global businesses have centralized control, with their strategy and policies managed from a single global headquarters, such as Google or Microsoft.

What are the major barriers to international business discussed in the script?

Barriers to international business include quotas and tariffs, language and cultural differences, political and legal factors, operational challenges like transportation, protectionist policies, and differences in wages and labor conditions across countries.