Budidaya Ayam Kampung Probiotik; Cara Ternak, Pengolahan hingga Pemasaran

Summary

The video shares the journey of a successful poultry entrepreneur, focusing on the unique market niche of kampung chicken. Starting from a small-scale farm of just 100 chickens, the business grew to a large operation with a focus on probiotic-fed, antibiotic-free kampung chickens. The founder explains the challenges, including the need for quality feed, managing viral risks, and responding to market demand through online and local sales. The business caters to health-conscious consumers, offering fresh, frozen, and processed chicken products. It also encourages aspiring resellers, offering them a supportive partnership with the business.

Takeaways

• 😀 The speaker transitioned from being an employee to starting his own poultry business, PT Kampung Chicken, in 2018, inspired by his son's interest in kampung chickens.
• 😀 Kampung chicken farming was chosen due to the lack of large competitors in the market, providing a stable pricing environment compared to broiler chickens.
• 😀 The farm's early stages involved a small-scale operation with 100 chickens, gradually expanding as they learned about the market and demand.
• 😀 Probiotics and fermented herbal jams were incorporated into the chickens' diet to promote better health, resulting in chickens with higher protein and lower fat content.
• 😀 The business expanded to accommodate up to 3,000 chickens in one location, and products include live chickens, fresh frozen carcasses, and marinated ready-to-cook chicken dishes.
• 😀 The speaker emphasized the importance of understanding market demand and strategy, as 80% of poultry businesses fail without proper planning.
• 😀 The target market for kampung chicken is the middle and upper class, who prefer healthier and chemical-free products.
• 😀 The speaker highlights that kampung chickens have a slower growth rate compared to broilers, but their health benefits make them more desirable to health-conscious consumers.
• 😀 The business offers a reseller program, allowing individuals to buy chickens at a discounted rate and sell them at retail prices for a margin, providing opportunities for entrepreneurs.
• 😀 Despite the challenges of the industry, the speaker believes that small-scale kampung chicken farming is a viable business, especially for young people entering the poultry industry.

Q & A

Why did the speaker choose to start a kampung chicken farming business?

The speaker chose to start a kampung chicken farming business because the market for kampung chickens had fewer competitors compared to broiler chickens, where large players dominate the market. The price of kampung chickens remained relatively stable, and there were fewer big players, offering a good opportunity to enter the market.

What challenges did the speaker face when starting the kampung chicken business?

Initially, the speaker faced challenges in finding the right market for the chickens. Since they started with just 100 chickens, they had to sell them in small quantities, often through local vegetable vendors. It took time to figure out the market and distribution channels.

How did the business grow from its humble beginnings?

The business grew from 100 chickens to 300, then to a capacity of 3,000 chickens in a two-story barn. The growth was driven by increasing demand and effective marketing, including online sales platforms like Tokopedia. The speaker also expanded with hubs in nearby locations like Depok, Bekasi, and Ciledug to better serve Jakarta customers.

What is the role of probiotics in the speaker's kampung chicken farming?

Probiotics play a key role in maintaining the chickens' health. The speaker uses probiotics, which are fermented with traditional herbs like ginger, turmeric, and betel leaves, to improve the chickens' digestive system and metabolism. This leads to healthier chickens, faster growth, and better nutrient absorption, while also minimizing waste.

What sets kampung chickens apart from broiler chickens in terms of growth and metabolism?

Kampung chickens have a slower metabolism compared to broiler chickens. They take about 3.5 to 4 months to reach a weight of 1 to 1.2 kilograms, whereas broiler chickens can be harvested in under 30 days. This slower growth is a natural characteristic of kampung chickens.

How does the speaker ensure the chickens are healthy without using conventional drugs?

The speaker avoids using conventional pharmaceutical drugs. Instead, they rely on probiotics and vaccines to keep the chickens healthy. The use of fermented herbal mixtures improves the chickens' digestive health and resistance to diseases.

What are the different products that the business sells besides live chickens?

The business sells several products besides live chickens, including frozen chicken carcasses, cooked and processed chicken products like pre-cooked chicken for frying or grilling, filleted chicken parts, and ground chicken meat. They also sell chicken organs like gizzards, feet, and necks, which are used for making soups and broths.

How does the speaker market their kampung chicken products?

The speaker markets their products through both offline and online channels. Initially, they used local vegetable vendors, but later expanded to online platforms like Tokopedia and Grab. They also opened hubs in various locations to reduce shipping costs for customers in different areas.

What is the potential for resellers in the kampung chicken business?

There is a good potential for resellers in the kampung chicken business. The business offers special pricing for resellers, allowing them to earn a margin. Resellers can also benefit from a large customer base, and if their performance is consistent, they can even receive a freezer and electricity support to expand their operations.

What advice does the speaker have for people looking to start a kampung chicken farming business?

The speaker advises aspiring farmers to first survey the market and understand the demand before starting a kampung chicken business. They emphasize the importance of understanding the strengths and weaknesses of the business and suggest starting small with around 100 chickens to test the market.