Social Media Tips for New Real Estate Agents

Summary

In this video, Rosemary Lewis, an educator and real estate agent, shares valuable advice for new agents on utilizing social media to grow their real estate business. She emphasizes the importance of being visible, building trust, and not overthinking posts. Rosemary encourages agents to make their social media profiles public, post relatable content, and use video to connect with potential clients. She highlights how social media can serve as a powerful tool for personal branding and client engagement, sharing her own experiences as proof of its effectiveness.

Takeaways

• 📱 Social media is a powerful tool that new real estate agents should utilize to grow their business.
• 👍 Increasing your 'know, like, and trust' factor on social media can attract potential clients who will feel more comfortable reaching out to you.
• 🔑 Make sure your social media profiles are public so that people can find you and learn more about your business easily.
• 🤔 Don’t overthink your social media posts. Even casual posts, like sharing your favorite foods or activities, can create engagement and help people connect with you.
• 📹 Consider using video content as it allows potential clients to get to know your personality, which builds trust and rapport even before meeting you.
• 👩‍💻 Consistency is key. Regularly posting, even about everyday life, can help humanize you and build a relationship with your audience.
• 🔒 You control what you share. While being public, you can still keep private details safe by choosing what you want to disclose online.
• 🎯 Video is especially effective because it makes people feel like they already know you before they meet you, increasing your credibility.
• 💬 Social proof matters. People often check your online presence after a referral, and having an active social media profile enhances trust.
• 💡 Use social media to showcase not only your real estate expertise but also who you are as a person, making clients feel more connected and comfortable.

Q & A

What is the main advice shared in the video for new real estate agents?

The main advice shared is that new agents need to get social on social media, as it helps increase their visibility, builds trust, and allows potential clients to know, like, and trust them.

Why does Rosemary Lewis emphasize the importance of social media for real estate agents?

Rosemary emphasizes social media because it allows agents to showcase their personalities, prove their credibility, and attract clients who are likely to research them online before engaging in business.

What are some reasons people hesitate to be active on social media, according to Rosemary?

Some people hesitate because they are private, don’t want to reveal personal details, feel unsure about what to post, dislike being on video, or worry they don't have the right appearance.

How does Rosemary suggest overcoming fears of privacy on social media?

She advises that agents can control what they share by turning off location services, not posting personal details like addresses or their children's faces, and carefully choosing what to share.

What practical tip does Rosemary offer about setting up social media accounts?

She recommends making social media profiles public, as private profiles can prevent potential clients from seeing who the agent is and what they offer.

How does Rosemary suggest new agents approach content creation for social media?

She advises agents not to overthink it and to share simple, authentic moments from their everyday lives. These posts can be about anything from real estate to personal interests like food or favorite places.

Why does Rosemary advocate for using video on social media?

Rosemary supports video because it helps potential clients feel like they know the agent personally, building trust and rapport even before they meet in person.

How did social media help Rosemary secure a client, as shared in the video?

A fellow agent referred a client to Rosemary after seeing her on social media. The client already knew personal details about her, which made the interaction smoother and led to Rosemary easily securing the listing.

What example does Rosemary give about her social media engagement?

She mentions how she posts about random things like chicken wings from Costco or favorite margaritas, which often gets more engagement than her professional posts, showing how people connect with her personally.

What is Rosemary’s final call to action for her viewers in this video?

She encourages viewers to subscribe to her channel, share the video on their own social media platforms, and stay tuned for the next video in her series for new real estate agents.

Outlines

00:00

📹 Introduction to Part Six of Advice for New Agents

In this opening segment, Rosemary Lewis introduces the sixth video in her advice series for new real estate agents. She recalls receiving numerous questions from Instagram followers about what advice she would give to herself as a new agent. Reflecting back to her early days in 2017, she invites viewers to watch the previous five videos in the series and promises valuable tips not just for new agents, but all agents. Rosemary emphasizes the importance of subscribing, liking, and sharing the video with 'real estate besties' as sharing is caring. This video will focus on leveraging social media to enhance real estate business.

05:01

📱 The Power of Social Media for Real Estate Agents

Rosemary underscores the importance of using social media, particularly in the year 2022, as a unique tool for real estate agents. She stresses that social media helps increase the 'know, like, and trust' factor with potential clients. By sharing more about yourself, viewers can better relate to your personality and recognize you as a problem solver. In today’s digital age, clients often look up real estate agents on social platforms before making a decision, so it's crucial to have an online presence. She addresses common fears and excuses about being private on social media and encourages agents to embrace the platform as a powerful business tool.

🔓 Make Your Social Media Profile Public

In this section, Rosemary encourages agents to make their social media profiles public. She reassures viewers that despite safety concerns, they have control over what they share. Agents can maintain privacy by turning off location settings and being selective about personal details while still communicating consistently. She highlights the importance of being accessible to potential clients online and reminds agents not to overthink their posts. Simple, everyday content that reflects your personality, like favorite foods or shopping habits, can make a lasting impression on clients and help them connect with you on a personal level.

🎥 Overcoming Video Fears and the Power of Video

Rosemary encourages agents to embrace video content, acknowledging that many are initially uncomfortable seeing themselves on camera. She shares her own struggles, including feeling self-conscious about her speech, but emphasizes that video is crucial for building rapport with potential clients. By sharing personal stories through video, agents allow clients to feel like they already know them, which strengthens trust. Rosemary shares an anecdote of a referral where the client already knew personal details about her from her social media, proving that social media content can eliminate the need for hard selling.

📲 Leveraging Social Media to Connect with Clients

Rosemary emphasizes the ease of creating content with the technology we have today, such as smartphones, to post videos or social media updates. Simple posts like sharing a lunch outing or showcasing a house can be effective. She urges new agents to stop comparing themselves to others and to use social media as a platform to showcase their value to potential clients. By being authentic and consistent on social media, agents can make a significant impact on their real estate business without feeling overwhelmed.

👍 Call to Action: Subscribe and Share

In the closing section, Rosemary thanks viewers who made it to the end of the video and gives a call to action: subscribe to her channel and share the video on their own social media platforms. She encourages agents to spread the advice with others, framing it as a step toward embracing the power of social media. Rosemary teases the next video in her series, promising two more videos of valuable advice for new agents.

Keywords

💡Social Media

Social media refers to online platforms that allow users to create and share content, such as Instagram, Facebook, and YouTube. In the video, Rosemary emphasizes the importance of being active on social media as a tool for real estate agents to increase their 'know, like, and trust' factor. She stresses that potential clients often research agents on social media before engaging with them.

💡No, Like, and Trust Factor

This concept highlights the relationship-building process where clients need to know, like, and trust someone before doing business with them. Rosemary mentions that being active on social media helps agents build this factor by sharing personal and professional content that connects with their audience.

💡Public Profile

A public profile is one that is open to all users on social media, allowing anyone to view the content without needing to send a friend request. Rosemary advises agents to switch their social media profiles from private to public so potential clients can easily learn more about them and engage with their content, enhancing visibility and trust.

💡Engagement

Engagement in social media refers to interactions like likes, comments, and shares on posts. In the video, Rosemary explains how even light-hearted posts about everyday activities, such as eating chicken wings or shopping at Costco, can spark high engagement, helping followers connect with the agent on a personal level and creating a more approachable image.

💡Overthinking

Overthinking refers to the act of analyzing or worrying excessively about something. Rosemary cautions against overthinking social media content, stressing that agents don’t need perfect or deeply thought-out posts. Instead, she suggests posting casually and authentically to show clients who they are, without being overly concerned with perfection.

💡Consistency

Consistency refers to the regular and predictable frequency of social media posts. Rosemary encourages agents to post regularly to maintain visibility and keep their audience engaged. She emphasizes that consistency helps potential clients get to know the agent better, building trust over time.

💡Video Content

Video content is any content in a video format shared on social media. Rosemary strongly advocates for using video, even if agents feel uncomfortable at first. She highlights how video allows clients to feel more connected with the agent, referencing her own experiences where clients felt like they already knew her because of the videos she shared.

💡Problem Solver

A problem solver is someone who can provide solutions to challenges. In real estate, agents help clients solve problems like finding a home or selling a property. Rosemary emphasizes the importance of portraying oneself as a problem solver on social media, demonstrating to potential clients that they can rely on the agent to help with their real estate needs.

💡Authenticity

Authenticity refers to being genuine and true to oneself. Rosemary encourages agents to be authentic on social media, sharing aspects of their personal lives and preferences (like shopping at Costco or thermostat wars) along with professional content. This helps potential clients relate to them on a deeper, more personal level, which can enhance trust.

💡Referrals

Referrals are when clients or other professionals recommend someone’s services. Rosemary discusses how social media helps agents gain referrals by increasing their online visibility. She shares an example where another agent referred her to a client because they followed her on Instagram and felt confident in her abilities based on the content she shared.

Highlights

Introduction to advice for new real estate agents, part six of the series.

Encouragement to subscribe and share the content with other real estate professionals.

The power of social media for real estate agents in 2022 and how it helps with the 'know, like, and trust' factor.

Importance of being visible on social media to increase referrals and business opportunities.

Advice to make social media profiles public while maintaining control over personal safety and privacy.

Tips for posting consistent, relatable, and everyday content without overthinking or over-curating.

Engaging content doesn't always have to be real estate-focused, personal posts like favorite foods and movies can drive engagement.

Encouragement to use video content, despite initial discomfort, to build trust and connection with potential clients.

Example of a client who felt familiar with the agent based on social media interactions, easing the listing process.

The importance of social proof—people are more likely to engage when they can verify you through social media.

Using simple tools like your phone’s camera to create authentic and relatable real estate content.

Showcasing local properties casually in your content helps clients see you as accessible and ready to serve.

New agents should not compare themselves to others but focus on utilizing social media to showcase their strengths.

Sharing content and getting involved in social media creates opportunities to demonstrate expertise and value to clients.

Reminder for viewers to subscribe, share the content, and prepare for the next video in the series.

Transcripts

hey y'all are you ready for video number

six

in my advice for brand new agents

let's talk about it

[Music]

hey everybody it's rosemary lewis your

educator agent with exp realty and i am

i might be having too much fun with this

advice to new agents

listen so many of y'all asked me in my

dms on instagram like what would you say

to a new agent and i really had to dig

deep and say okay rosemary what would

you have said to rosemary back in 2017

when she was shaking in her boots about

every little thing so if you this is the

first video that you've caught you want

to go ahead and check out the other five

that i've put out with advice that i

would give brand new real estate agents

but honestly

it's good advice for all agents

but let's get into part six but before

we get into it go ahead and subscribe to

the channel give your girl a thumbs up

and share it with your real estate

besties because you know what sharon is

caring and we all need this info all

right let's talk about our topic for

today

so we have talked about all the things

right we've talked about brokerages

we've talked about knowing contracts

we've talked about understanding money

making activities and beyond

so what is the next piece of advice that

i would tell

myself or even you as a brand new agent

this one y'all is you have to get social

on social

now this is not the first time that i

have said this okay but you know what

sometimes you have to preach the same

sermon a few times in order for somebody

to figure it out and

i just want you all to know

that in

these united states where we live and

beyond in the year of

2022 of our lord as which i am

sharing this video we have been given a

very unique gift that real estate agents

did not have

10 years ago didn't have 20 years ago

that a lot of us are on you under

utilizing and that is the power of

social media

i get it i know you are private you

don't want nobody in your business you

all need to do all that you don't need

to say all that um everything that

you're saying you don't like to show up

on video you don't know what to type you

don't wear cue clothes i know everything

that's going in your head on why you're

not social on social media i get it but

i'm going to tell you that you are

missing a heck of an opportunity in your

real estate business so you know first

of all you're watching me on a form of

social media so let's start there okay

and what social media does

is that it helps to increase our no

like and trust factor for the person on

the other end of the of the phone who is

watching us okay so the more information

that you give them about yourself the

more that you're a they're able to

interact with you your personality and

understand that you're a professional

that can help solve a problem that they

have like understand that you're a

problem solver you have somebody who's

renting and wants to buy that's a

problem you have someone who wants to

sell their house but does not know where

to get started that's a problem but

you're the problem solver and in this

day and age y'all we go and we look for

proof

if someone i don't care if my mama

recommends me to somebody that person

likely is going to google my name

they're going to look to see if i exist

and in our world existing means that you

have some sort of feed on social media

and they are going to decide from that

feed if they're intrigued enough to

actually respond to the referral so i

know

it can feel overwhelming and

intimidating but i'm going to give you a

couple of tips okay here's the thing

when you're getting social on social

first of all

set your pages to

not be private make them public

stop breathing

like that and stop looking at me like

that okay i know that for some of you

that was like so overwhelming it was

overwhelming for me too but here's the

thing i cannot tell you how many people

have been referred to me or they knew

something about me that somebody told

them about a real estate agent and they

were able to go onto my social channels

and get to know me if they weren't my

friend and y'all i don't do a great job

about accepting friend requests all the

time then they're not going to see

anything and you want to make sure that

they're going to get to know you before

you even open your mouth now this is

where you have control though

because i know some people are like

i do not want to be private you know

it's not safe hey you control the safety

and when i say that you know turn your

location off

don't post your address if you don't

want to post your kids faces or names or

any of that you get to decide what you

post but you can still be a consistent

poster and a consistent communicator to

the person on the other end so very

first thing is turn it off of private

then here's the next thing

um

do not overthink it

i think that a lot of times and i was

the same way i overthought everything on

social media i thought that everything

had to be beautifully and perfectly

curated that if i didn't have some deep

post to put behind a picture that it

wouldn't make sense or i didn't know

you know how people will receive me let

me tell you i put out a lot of great

real estate content like all my pages

but let me post about some chicken wings

on cella costco my favorite movie or ask

people you know what their favorite type

of margarita is that glorious i get so

much engagement plus they get to know

about me right they can resonate with me

to know that i'm a mom who shops at

costco i like to have kick back a little

bit of brunch you know or whatever else

i'm going through

so just don't overthink it like just

find ways

where in your everyday life you can

communicate who you are what you believe

in and what values you can breed bring

through your social media channels

all right and then here's the last one

you might want to get on video okay you

you you might want to get on video i

know i've said this a million and 11

times to date i probably have 300

youtube videos the first time i saw

myself on video i was mortified y'all i

like literally saw myself on video hung

up and called my mom

and like gave her a thrashing because

she never got me speech therapy for my

list

because you know what we are our own

worst critics but what video does like

right now do i feel like your homegirl

like do you feel like you know me and if

i would have stayed afraid and stayed

thinking about the fact that i didn't go

to speech we wouldn't be having this

conversation that we're having right now

so video is powerful because it allows

your potential clients to get to know

you

i recently had a situation where

i was referred um it was another age

agent that met me on video so let me

start there an agent that met me and she

came in contact with me because she

followed me on instagram and i did a lot

of instagram stories and she referred me

to a client right

and when i tell you when i met this

young lady she was an absolute dog but

the cutest thing to me was that she was

able to tell me just random facts about

myself so we were at our house

and um i think i said something like oh

it's chilly in here and she was like oh

i know you like the air-conditioned cold

you know how she know that because i did

a post about like me and my husband

have thermostat wars and she like i

never met her before but she'd

interacted with me enough that i did not

have to go in there and beg for the

listing i didn't have to go out there in

there and beat out anybody else because

i was the only choice because there was

enough social proof of who i was and she

knew going in that i was going to be a

good fit for her so new agents from the

very beginning i know you don't know it

all i don't know at all either but what

i do know is that you know if you are

real smart you have an iphone if not you

might have an android anywho

you have a video on your phone okay you

have a camera so you can just get on

there you know share what you have at

starbucks what was for lunch and oh by

the way look at this beautiful house

that is down the street that's for sale

who is looking for a tour because i'm

available tomorrow so these are just a

few tips but i want you to just get out

of your own head and use this beautiful

gift of social media that we have been

gifted not to just sit and squirrel and

wish everybody's life was yours but to

get into the rings and show everyone why

you are a valuable asset to them in

their real estate journey okay

okay

now if you made it to the end of this

video and you are not subscribed to my

channel listen what are you doing with

your life go ahead and subscribe

and

you know what why don't you share this

video on your social media how about

that like let go ahead just

hit share and put it on your social

media get social let everyone know you

know what i'm a new agent but i'm out

here getting this advice from my

homegirl and i will see you next week we

only have two more left y'all

next week for part seven of my advice

for brand new real estate agents

bye