How Sander Stage Scammed Us All

Summary

In this critical video, the creator exposes Sander’s deceptive practices, accusing him of scamming people through an incomplete course, misleading business claims, and selling white-labeled software as his own. Sander’s marketing tactics, such as manipulating limited-time offers and upselling additional modules, have left many dissatisfied. Despite the validity of the IPGA business model, Sander’s unethical approach to selling it is called into question. The video urges potential buyers to be cautious and do thorough research before investing in his programs.

Takeaways

• 😀 Sander's marketing of the IPGA model as his own innovation is misleading, as others like Iman Gadzi and Jordan Peterson have used it before.
• 😀 The speaker believes that any business model, including IPGA, can work, but it depends on who is running it and their ability to market it effectively.
• 😀 Sander's course was incomplete upon launch, with missing modules and promised updates that were delayed significantly.
• 😀 The speaker compares purchasing the incomplete course to buying a car with missing doors, highlighting the frustration of receiving a product that wasn’t as advertised.
• 😀 Sander's sales tactics included a timer for a limited-time offer that reset multiple times, creating a deceptive sense of urgency.
• 😀 Results posted by members in Sander's community were sometimes faked, with many of the claimed successes being false.
• 😀 The course upsell, particularly for Scaling Blocks (marketing material), was not made clear before purchase and was seen as another exploitative tactic.
• 😀 The software platform Sander promotes as revolutionary is, in fact, a white-labeled version of Go High Level, which misleads customers into thinking it’s his own product.
• 😀 There were significant issues with canceling subscriptions for Sander’s software, with many people reporting difficulties in canceling their accounts.
• 😀 The speaker expresses disappointment with Sander, someone they once admired, due to these deceptive business practices, ultimately labeling him as a 'scammer.'

Q & A

What is the main issue the speaker has with Sander's business practices?

The speaker accuses Sander of deceiving people through false claims, an unfinished product, upselling, and using white-labeled software rather than creating original solutions. The speaker feels that Sander has scammed people by promising more than he delivered.

What is the 'IPGA' business model mentioned in the video?

IPGA stands for Info Product Growth Agency, a business model where a professional's expertise is turned into a course. The person running the business can take equity or profit shares, or ask clients to become trainers.

Does the speaker believe Sander was the first to introduce the IPGA business model?

No, the speaker argues that Sander is not the first to introduce the IPGA model. They claim that others, like Iman Gaji and Jordan Peterson, have been using the model before Sander.

What is the problem with the course that Sander released?

The speaker criticizes Sander's course for being incomplete at the time of purchase. Missing elements were promised to be added later, but the course remained unfinished for months, which the speaker likens to buying a car without doors.

How does the speaker describe Sander's upselling practices?

The speaker claims that after promising a complete course, Sander tried to upsell additional modules for marketing (referred to as 'scaling blocks'). The speaker felt this was deceptive, as these modules were not disclosed upfront.

What comparison does the speaker use to explain the issue with the incomplete course?

The speaker compares the incomplete course to buying a car with all the necessary parts except for the doors, emphasizing that it is frustrating to pay for a full product but receive an unfinished version.

How did Sander handle the promotion of the course's price?

The speaker claims that Sander used a countdown timer to create urgency for purchasing the course at a discounted price. However, after the timer expired, it reset, which the speaker considers deceptive.

What does the speaker think about the platform that Sander marketed?

The speaker believes that the platform Sander marketed as a revolutionary product is actually just a white-labeled version of the GoHighLevel software. The speaker criticizes Sander for pretending it was his own creation.

How does the speaker feel about the software's design compared to other platforms?

The speaker feels that Sander's platform is a direct ripoff of other software platforms, particularly criticizing its resemblance to School, a platform by GoHighLevel, and pointing out its generic design.

What customer service issues did the speaker encounter with Sander's platform?

The speaker mentions that they had no personal issues canceling their subscription but highlights that many others experienced difficulties canceling their accounts, which was seen as a negative aspect of the service.