Davidsen Fredericia

Summary

The video features a detailed account from a director at Davidsen, a prominent Danish building supply company located in Fredericia. The speaker discusses the company’s operations, its key customer segments (private individuals, serious self-builders, and business clients like contractors and industries), and the range of products offered, from building materials to work clothing and tools. Emphasis is placed on the company’s unique showroom and strong local presence. The speaker also touches on the importance of teamwork, dedication, customer focus, and the challenges of attracting young talent to the industry. Additionally, there’s a focus on the company's e-commerce tools and its role in enhancing customer experience.

Takeaways

• 😀 The speaker is Clus Mid, a 52-year-old director at Davidsen, located in Fredericia, Denmark.
• 😀 The Fredericia branch has around 40-45 employees and offers various services, including sales, a drive-in warehouse, and a large construction exhibition.
• 😀 Clus Mid has over 35 years of experience in the industry, having worked in various roles including purchasing manager and category manager.
• 😀 Davidsen's primary customer groups include private consumers, serious DIY enthusiasts, and, most importantly, business clients such as craftsmen and industrial customers.
• 😀 The Fredericia location stands out for its extensive building exhibition, which displays a wide range of construction materials and products.
• 😀 Davidsen has a strong focus on customer relationships, with employees building personal connections with around 20-50 clients each.
• 😀 The business offers a wide range of products, including tools, clothing, shoes, and garden supplies, catering to both private customers and craftsmen.
• 😀 Davidsen maintains a strong local presence with a large store in the strategic Triangle Region, serving both local and regional customers.
• 😀 The company focuses on local management and flexibility in operations, learning from the best practices across various branches.
• 😀 Davidsen values core principles such as community contribution, dedication, customer focus, and entrepreneurship, which guide their daily work and relationships with customers.
• 😀 One challenge faced by the industry, particularly Davidsen, is attracting young talent and apprentices, despite providing a dynamic and flexible work environment.

Q & A

What is the primary focus of the Davidsen store in Fredericia?

The Davidsen store in Fredericia focuses on both private customers, especially serious self-builders, and business customers, primarily targeting the traditional trades like carpenters, masons, and contractors. They also serve industrial customers.

What is unique about the Fredericia location compared to other Davidsen stores?

The Fredericia location stands out due to its large building exhibition area, which allows them to showcase a wide range of building materials, from floors, doors, and windows to kitchen and bathroom solutions.

How does Davidsen serve its business customers?

Davidsen serves its business customers through a dedicated sales office with employees maintaining close relationships with around 20 to 50 business clients. They offer services like quotes, advice, and handling delivery or pickup of materials.

What types of products does Davidsen provide in its retail store?

The retail store offers a variety of products, including work clothing, shoes, power tools, and accessories. Additionally, it has a large garden section and supplies tools and materials for both private and professional customers.

How does Davidsen manage its inventory and customer demand?

Davidsen uses a central concept for inventory management and product allocation, ensuring that customer-specific products are available both at the local store and through central warehouses, delivering items as needed.

What is the role of the sales team in Fredericia?

The sales team in Fredericia plays a crucial role by maintaining strong relationships with their clients. Each salesperson is responsible for a portfolio of business customers, offering tailored solutions and handling daily inquiries either in-person, by phone, or email.

How does Davidsen use technology to support its operations?

Davidsen utilizes a well-functioning 'Click and Collect' system, which allows customers to place orders online and pick up their items quickly in-store. They also offer customer-specific webshops for business clients to streamline their ordering process.

What is one of the biggest challenges Davidsen faces in the industry?

One of the significant challenges in the industry is attracting young people into the trades. Despite marketing efforts, the company, like the rest of the industry, struggles to recruit apprentices, though the employees who do join tend to stay long-term.

What values does Davidsen prioritize in its workplace?

Davidsen emphasizes four key values: collaboration, dedication, customer focus, and entrepreneurship. These values guide employees to contribute to the community, bring enthusiasm to work, and maintain a strong focus on delivering value to customers.

How does Davidsen differentiate itself in terms of customer service?

Davidsen focuses on building strong relationships with its customers, offering personalized advice, and ensuring fast service, especially for business clients. They also aim to provide solutions that go beyond the typical product offerings, accommodating specific customer needs.