Penerapan Sistem Informasi pada PT. Unilever Indonesia Tbk.

Summary

PT Unilever Indonesia Tbk, a leader in consumer goods, utilizes advanced information systems to streamline operations. The company employs Enterprise Resource Planning (ERP) for efficient management of production, supply chain, and human resources, alongside Customer Relationship Management (CRM) and Integrated Marketing Communication (IMC) systems to enhance customer engagement and marketing. These systems significantly improve efficiency, decision-making, and customer satisfaction, ensuring the company remains a dominant player in Indonesia's consumer goods sector.

Takeaways

• 😀 PT Unilever Indonesia Tbk is a major company in manufacturing, distribution, and marketing of consumer products like food, beverages, body care, and home products.
• 😀 Unilever's history dates back to 1933 and includes a name change in 1990 to PT Unilever Indonesia Tbk as it expanded its product range and resources.
• 😀 In 2008, PT Unilever decided to implement an ERP system, namely ESAB, to improve its overall performance and streamline operations.
• 😀 ESAB integrates various business functions, such as production planning, warehouse management, financial control, HR, and business rights management.
• 😀 One key benefit of using ESAB is the increased integration and efficiency across the company's business processes, reducing errors in product ordering and logistics.
• 😀 Unilever uses two main information systems: Enterprise Server (Dahlia Vi) and Business Intelligence tools (P3 and Orbit) to enhance operations and decision-making.
• 😀 Business Intelligence (BI) systems help in data processing, analytics, and decision-making, which is crucial for managing complex business processes.
• 😀 Customer Relationship Management (CRM) is a key strategy at Unilever to enhance customer relationships by analyzing data and improving service delivery.
• 😀 CRM tools like Absolusi Allah are used to gather and analyze data for faster response times, better decision-making, and improved customer satisfaction.
• 😀 Integrated Marketing Communication (IMC) integrates various marketing channels to ensure consistent and impactful messaging to customers, optimizing promotional campaigns.

Q & A

What is PT Unilever Indonesia Tbk, and what does it do?

PT Unilever Indonesia Tbk operates in manufacturing, distribution, and marketing of various products, including household items like Vixal, Wipol, and Pepsodent, food products such as Siliwangi, beverages, and personal care products like Vaseline.

When was PT Unilever Indonesia Tbk founded?

PT Unilever Indonesia Tbk was first established in 1933 under the name 'Lever Syifa Bikin Enzim Alfa' before being renamed several times, with the final name change occurring in 1990 to PT Unilever Indonesia Tbk.

What significant change did PT Unilever Indonesia Tbk make in 2008?

In 2008, PT Unilever Indonesia Tbk implemented an information system, specifically the ESAB system, which significantly enhanced the company's overall performance.

What is the ESAB system used by PT Unilever Indonesia?

The ESAB (Enterprise Resource Planning) system is an integrated software used to streamline business processes, including production planning, warehouse management, financial control, and human resources management.

What are the benefits of using the ESAB system at PT Unilever Indonesia?

The ESAB system helps integrate different business functions, improving efficiency, reducing errors, minimizing product and order mistakes, and improving reporting in manufacturing, logistics, and planning processes.

What is Business Intelligence (BI) and how is it used in PT Unilever Indonesia?

Business Intelligence (BI) is a set of analytical tools used to process and analyze data for better decision-making. PT Unilever Indonesia uses BI tools like P3 for business analysis and Orbit for international business insights.

How does PT Unilever Indonesia use Customer Relationship Management (CRM)?

PT Unilever Indonesia uses CRM to manage and analyze customer relationships by collecting data, segmenting target markets, scheduling campaigns, and improving customer service. CRM helps in increasing customer satisfaction and boosting sales.

What is the role of the Absolusi software in CRM at PT Unilever?

Absolusi is a software used in PT Unilever's CRM strategy to improve customer service by providing faster responses and data collection, thereby enhancing customer experience and feedback management.

What does Integrated Marketing Communication (IMC) involve at PT Unilever?

IMC at PT Unilever integrates all communication channels to maximize brand messaging. It includes analyzing marketing programs, communication processes, budgeting, developing communication strategies, and evaluating campaign performance.

What are the main stages in implementing an IMC program at PT Unilever?

The stages in implementing an IMC program include analyzing promotional programs, evaluating communication processes, setting budgets, developing communication strategies, and monitoring and controlling the effectiveness of the marketing programs.