MISSÃO, VISÃO E VALORES | Exemplos Práticos, O Que É e Como Defini-los do Jeito Certo!

Summary

In this video, the importance of mission, vision, and values in businesses is highlighted. These key concepts serve as the foundation for any company, guiding its strategy, actions, and decisions. The video explains the purpose of each: mission defines the company's reason for existence, vision outlines its desired future, and values set the principles for how the business operates. It emphasizes how these elements build professionalism, foster trust, and align internal and external stakeholders. Additionally, the video provides practical tips on how to define and implement these concepts in your own business to ensure growth and success.

Takeaways

• 😀 Mission, vision, and values are crucial for guiding a company's strategy and identity. They provide the foundation for decision-making and long-term success.
• 😀 Many businesses overlook these three concepts, but their clarity is essential for maintaining focus on a company's core purpose and objectives.
• 😀 The mission of a company represents its core purpose, answering why the business exists and what problem it solves. It should be clearly defined from the start.
• 😀 Vision refers to where a company wants to be in the future and the impact it aims to have. It motivates the company's future trajectory.
• 😀 Values are the principles or beliefs that guide a company's actions and decisions. They define how a company behaves internally and externally.
• 😀 Defining mission, vision, and values helps build professionalism, organization, and responsibility, which strengthens a company’s reputation and trust with clients and partners.
• 😀 Mission, vision, and values align a team, ensuring everyone shares a common purpose and believes in the company's direction.
• 😀 A clear mission, vision, and values system helps attract and retain clients, employees, and partners who resonate with the company’s core beliefs.
• 😀 To define a company’s mission, ask questions like: What does the company do? Who does it serve? What makes it different from competitors?
• 😀 To define a company’s vision, ask questions about the long-term objectives and the future position you want to occupy in the market or world.
• 😀 When determining values, consider principles such as ethics, sustainability, innovation, and commitment, which reflect the company's true beliefs and practices.
• 😀 Mission, vision, and values are not just important for businesses but can also apply to an individual’s life, helping define personal goals and values.

Q & A

What are 'mission,' 'vision,' and 'values' in the context of a business?

Mission, vision, and values are strategic concepts in business management. They guide the company's direction, define its purpose, and establish the principles that shape its actions and decisions.

Why are mission, vision, and values important for a business?

They provide clarity on the company's identity, goals, and values. When well-defined, they help align the team, attract trust from partners and customers, and guide the business's strategy, decisions, and actions.

How do mission, vision, and values influence a company's success?

When properly defined, mission, vision, and values serve as a foundation for business strategies and decisions. They ensure consistency in actions and foster a strong, coherent company culture, ultimately contributing to long-term success.

What role do mission, vision, and values play in a business's daily operations?

These concepts act as a compass, helping businesses stay focused on their objectives. They guide employees' behavior, decision-making processes, and interactions with customers and partners.

What is the difference between mission and vision?

The mission defines the purpose of a company's existence, explaining why it was founded and what it aims to achieve in the present. The vision, on the other hand, outlines the company's future aspirations and the position it seeks to occupy in the long term.

Can you give an example of a company's mission and vision?

Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to provide universal access to information. Similarly, Apple's mission is to create the best personal computers, and its vision is to change the world through technology.

How should a business define its mission?

To define the mission, a business should answer key questions such as what the company does, who its target audience is, and how it benefits society. This will provide clarity on the company's purpose and help craft a concise mission statement.

What are some key questions to help define a company's vision?

Key questions include: What is the company's long-term goal? Where does it want to be in the future? What market changes does it wish to influence? The answers to these questions will guide the creation of a clear and actionable vision statement.

Why is it important for a company's values to align with its mission and vision?

A company's values define how it behaves and interacts with others. When values align with the mission and vision, it ensures consistency in the company's culture and actions, fostering a strong internal identity and external reputation.

How can mission, vision, and values impact a company's relationships with partners and customers?

When a company's mission, vision, and values are well-defined and transparent, they help build trust with partners, suppliers, and customers. These concepts guide ethical decisions, ensuring that the business operates responsibly and builds positive relationships.