Planeación Estratégica - CÓMO HACER UNA PLANEACIÓN ESTRATÉGICA

Summary

This video introduces strategic planning as a methodology to guide businesses towards their desired goals. It emphasizes defining the organization's identity, processes, and aspirations. The video outlines the systemic approach of strategic planning, focusing on long-term vision and the importance of being, doing, and having. It highlights the need for leadership, communication, and teamwork. The series promises to explore elements like mission, vision, values, SWOT analysis, strategies, KPIs, and process ownership, illustrating their interdependence in effective strategic planning.

Takeaways

• 📘 Strategic Planning is a methodology to guide a business towards its desired goals by defining what the organization wants to achieve.
• 🔍 It emphasizes the importance of considering the organization's key processes and how they contribute to the company's vision and objectives.
• 🌐 Strategic Planning adopts a systemic approach, meaning all elements are interconnected and should be considered for long-term success.
• 🕊️ The process encourages thinking long-term, despite the fast-paced nature of technology and competition, focusing on the organization's overall direction.
• 🚀 It involves moving the company from point A to point B, independent of the time frame, by identifying and leveraging key aspects for long-term growth.
• 🧘 The concept of 'BEING' is crucial; it relates to the company's principles, values, beliefs, and habits that define its identity.
• 🛑 'DOING' in the company context involves daily actions, thinking, and behaviors that align with the company's mission and contribute to its vision.
• 🎯 'HAVING' refers to the realization of success and happiness, which are personal concepts that can also be applied to a company's goals.
• 📋 Strategic Planning is a continuous process, not just a set of documents; the ideas and their execution are more important than the paperwork.
• 🗣️ Communication and participation from all members of the organization are key to the success of Strategic Planning.
• 🌟 Leadership plays a pivotal role, especially from the CEO or business owner, in driving the planning process and maintaining a positive, opportunity-seeking attitude.
• 👥 Strategic Planning is based on teamwork and co-responsibility, suggesting that even solo entrepreneurs benefit from support networks and collaboration.