Sejarah Desain Komunikasi Visual

Summary

The history of Visual Communication Design traces its origins back to prehistoric times, where early humans used graphic images for ritualistic and practical communication. From the Egyptian hieroglyphs to Greek and Roman systems of writing, graphic communication evolved alongside societal progress. The invention of the printing press in the 15th century by Johannes Gutenberg marked a pivotal moment in the development of typography and book illustration. The industrial revolution and World War I saw design used for propaganda. Today, graphic design spans industries, including advertising, web design, movie production, and branding, leveraging technology for global communication.

Takeaways

• 😀 Visual communication is a natural and innate part of human behavior, starting from childhood with scribbling that evolves into recognizable images.
• 😀 Prehistoric graphic design, such as cave paintings, was used not for art, but for practical communication, often linked to rituals and survival.
• 😀 Ancient Egyptians created the earliest written symbols known as hieroglyphs, using them to communicate significant events, like a form of ancient comic strips.
• 😀 The Greeks and Romans developed written communication further, creating books in scrolls and establishing the foundation for modern textual and visual communication.
• 😀 The invention of the printing press by Johannes Gutenberg in the 15th century revolutionized the spread of information and initiated the development of typography and illustration.
• 😀 The Industrial Revolution in the 18th century shifted society from manual labor to machine production, fostering the growth of printed advertising and visual communication for mass marketing.
• 😀 During the World Wars, graphic design was used extensively for propaganda, including iconic posters such as the 'I Want You' campaign, urging people to enlist in the military.
• 😀 The 20th century saw a rise in literacy rates, leading to the increased need for visual aids like diagrams and images to simplify complex written content.
• 😀 In modern times, graphic design plays a crucial role in commercial advertising, marketing, and brand identity, helping businesses reach broader audiences and enhance their messaging.
• 😀 The digital age has transformed graphic design, with the internet and social media platforms allowing for faster, more global communication, integrating web design, motion graphics, and video games into the field.

Q & A

What is the origin of Visual Communication Design (VCD)?

Visual Communication Design (VCD) originates from humans as graphic communicators. It is one of the most natural forms of communication, akin to speaking or walking, and is learned and adapted through experience. This begins in childhood, where a child might start by scribbling with a pencil or crayon, eventually creating recognizable forms such as people, animals, or flowers.

How did prehistoric humans use visual communication?

Prehistoric humans used visual communication primarily through cave paintings. These images were not created for artistic purposes but served as visual communication for rituals and practical survival needs.

What role did ancient Egyptians play in the development of visual communication design?

The ancient Egyptians were among the first to create written forms using images, known as hieroglyphs. These images were used to narrate significant events and were often inscribed on the walls of pyramids, resembling comic strips with depictions of scenes and corresponding symbols or text.

How did the ancient Greeks and Romans contribute to visual communication?

The ancient Greeks and Romans developed a written communication system and created scrolls as a form of conveying messages. They also contributed to the advancement of written forms, focusing on objects and symbols in their communication.

What is the significance of Johannes Gutenberg's invention of the printing press?

Johannes Gutenberg's invention of the printing press in the 15th century revolutionized communication by enabling mass production of written materials. This led to the development of typography and book design, which became crucial in disseminating knowledge and ideas.

How did the Industrial Revolution impact visual communication design?

The Industrial Revolution brought about a shift from manual labor to machine-based work, resulting in new technologies like steam engines and electricity. This revolution also influenced the field of visual communication, especially in areas like advertising and printing, due to increased production capabilities.

What role did graphic design play during World War I?

During World War I, graphic design was used extensively for propaganda purposes. Posters and other visual materials were designed to boost morale, encourage enlistment, and spread messages of patriotism, such as the iconic 'I Want You' poster by James Montgomery Flagg.

What is the importance of images and graphics in the modern era of communication?

In the modern era, images and graphics remain essential in communication because they help convey complex messages in an easily digestible form. Even as literacy rates rise, visual elements continue to support written content, making information clearer and more engaging.

How does graphic design contribute to commercial success?

Graphic design plays a vital role in business by helping companies promote their products effectively through advertising, branding, and marketing materials. It enhances the visual appeal of products, making them more attractive to consumers and driving sales.

What areas, besides print and advertising, require graphic design expertise today?

In the modern world, graphic design is required in various fields beyond print and advertising. These include web design, movie production, game design, editorial design, book design, information design, and branding, among others.