Elegance of Sanaya | Muda Berbakat, Shafa Designer yang Mengangkat Kearifan Lokal Sukabumi

Summary

Saanisa, the founder of Sanaya, shares her journey in the fashion industry, where she highlights the importance of fashion as a form of self-expression and communication. Influenced by her mother, Saanisa has been passionate about fashion from a young age. Sanaya focuses on incorporating local culture, particularly Sukabumi batik, into its minimalist designs. With recognition at events like Jakarta Fashion Week, the brand continues to grow. Looking ahead, Sanaya has exciting plans for 2024, including collaborations and a stronger presence on social media. Saanisa encourages others to stay consistent and believe in their dreams, as success will follow.

Takeaways

• 😀 The founder of Sanaya, Saanisa, introduces herself and shares her journey into the fashion world.
• 😀 Fashion is seen as a medium for self-expression, exploration, and communication, both personally and with others.
• 😀 Saanisa's interest in fashion started at a young age, influenced by her mother who was already involved in the industry.
• 😀 She participated in various creative activities like drawing competitions during her childhood, which sparked her interest in the arts.
• 😀 In high school, she was encouraged to pursue a focus on the arts, especially through subjects like visual arts.
• 😀 Saanisa's passion for fashion truly solidified in 2017 when she started her studies in fashion design.
• 😀 Sanaya's fashion collections are inspired by local culture and craftsmanship, particularly highlighting Sukabumi's batik culture.
• 😀 The brand experiments with different techniques and styles to reinterpret traditional art forms in a modern context.
• 😀 Sanaya aims for a minimalist design approach, blending cultural heritage with contemporary aesthetics.
• 😀 The brand has received recognition and opportunities, such as showcasing their work at prestigious events like Jakarta Fashion Week (JFW).
• 😀 Looking forward to 2024, Sanaya plans more collaborations and increased activity on social media. Saanisa encourages consistency and faith in one's dreams to achieve success.

Q & A

What does fashion mean to you, and how do you perceive its role?

Fashion, for me, is a medium for exploration and communication. It's a way for people to express themselves and interact with those around them. It serves as a tool to communicate one's identity and ideas.

How did your upbringing influence your career in fashion?

My upbringing, especially through my mother, who was already involved in fashion, had a significant impact on my journey. From a young age, I was subconsciously immersed in fashion and art through activities like drawing competitions and cultural engagements.

When did you officially begin focusing on fashion, and how did it evolve?

I officially started focusing on fashion in 2017, during my university years. This period marked a critical shift when I decided to pursue fashion seriously, drawing inspiration from local culture and integrating it into my designs.

What inspired you to integrate local culture, such as Sukabumi batik, into your designs?

The inspiration came from a desire to highlight local traditions and culture, specifically Sukabumi batik. I wanted to explore and incorporate these elements into fashion, but in a more modern and minimalistic way, which aligned with my design philosophy.

How does your brand Sanaya differ from others in terms of design and philosophy?

Sanaya stands out by focusing on local culture and minimalistic design. While traditional batik plays a role in our work, we explore it through different techniques, rather than sticking strictly to conventional batik methods. Our focus is on modern, yet culturally rich, pieces.

What are some notable achievements of your brand so far?

Sanaya has had the privilege of showcasing at significant events such as Jakarta Fashion Week (JFW), JF3, and Apresiasi Indonesia. These platforms have allowed us to present our work to a wider audience and gain recognition.

What are your plans for Sanaya in 2024, and why are you hesitant to share details?

We have many plans for 2024, but I prefer not to share them in full detail just yet, as things might change. However, we plan to focus heavily on collaborations and to be more active on social media to connect with our audience.

How do you approach the uncertainty and challenges of pursuing big plans?

I embrace uncertainty as part of the creative process. It’s essential to be cautious about sharing plans too early, as things may not materialize as expected. However, I remain committed to the overall vision and am ready to adapt as needed.

What advice would you give to aspiring designers or entrepreneurs in the fashion industry?

My advice is to stay true to your dreams and trust in your abilities. If you stay consistent and believe in your potential, your dreams will eventually come true. Never be afraid to face challenges or setbacks.

What role do you think social media plays in your brand's future success?

Social media is vital for connecting with a broader audience. In 2024, we aim to increase our presence on social platforms to engage more with customers, share our journey, and collaborate with others in the industry.