How I Choose My Daily Look For My Marketing Job in Luxury Fashion....

Summary

In this blog, a luxury fashion PR and marketing professional shares how consumer behavior theories shape her daily attire choices. She explores cognitive learning theory, specifically observational learning, and its impact on selecting work outfits. The post highlights the influence of intrinsic and extrinsic motivations, brand personality, and the ideal versus actual self in curating a wardrobe that aligns with industry norms. Through her fashion choices, she navigates ethical values, peer approval, and personal style to present a sophisticated, sustainable image in the fashion industry.

Takeaways

• 😀 A person's work environment significantly influences their attire choices, affecting decisions related to style, color, and brand.
• 😀 Cognitive learning, specifically the observational approach, plays a key role in how we learn and adapt our behavior based on others' actions and reinforcements.
• 😀 Observational learning involves five key components: attention, retention, production processes, motivation, and acquisition of behavior.
• 😀 Influencers in the fashion industry, such as those on TikTok, provide daily outfit inspirations that reinforce high-quality, timeless pieces in muted tones.
• 😀 The engagement (likes, comments) on these influencers' outfits serves as social reinforcement, further motivating similar behaviors in followers.
• 😀 Intrinsic motivation is driven by personal enjoyment and passion for fashion, while extrinsic motivation comes from external approval, particularly in the context of fashion industry norms.
• 😀 External motivations, like industry approval, guide decisions to choose ethically sourced, luxury materials that align with the peer expectations within the fashion industry.
• 😀 The concept of brand personality influences buying decisions, with consumers preferring brands that align with their values and identity, such as ethical, premium labels.
• 😀 The actual self (realistic self-image) vs. the ideal self (aspirational self-image) influences product and brand choices, particularly for professional attire.
• 😀 Using sensory cues such as color—black for sophistication and neutrals for organic feel—helps enhance the perception of the ideal self in a professional setting.

Q & A

How does the fashion industry influence daily outfit selection in a professional setting?

The fashion industry significantly influences daily outfit selection by creating a certain standard of style that professionals must adhere to. In a luxury fashion job, attire choices often reflect both the industry's expectations and personal preferences, particularly around high-quality, timeless pieces, neutral tones, and tailored items.

What is cognitive learning theory and how does it relate to the script's discussion of fashion choices?

Cognitive learning theory involves learning through observation, where individuals learn by watching others' behaviors and noting the rewards or reinforcements for these behaviors. In the script, the writer observes influencers in the fashion industry and internalizes their choices, which then influence their own daily attire decisions, exemplifying observational learning.

What role does observational learning play in selecting attire for a fashion industry job?

Observational learning plays a key role in selecting attire by allowing individuals to replicate the clothing choices of influential figures in the fashion industry. The behavior is reinforced through social validation such as likes and comments on social media, further motivating individuals to adopt similar fashion choices.

How do intrinsic and extrinsic motivations affect the writer's outfit selection?

Intrinsic motivation stems from personal enjoyment and passion for fashion, driving the writer to choose luxurious fabrics and textures that make them feel powerful and beautiful. Extrinsic motivation, however, comes from the desire to gain approval from industry peers, prompting the writer to dress according to industry standards and ethical values.

What is the difference between intrinsic and extrinsic motivation as discussed in the script?

Intrinsic motivation arises from internal fulfillment, such as enjoying fashion for its own sake. Extrinsic motivation, on the other hand, is driven by external factors, such as seeking approval from others or adhering to industry standards, as seen in the writer's selection of sustainable and ethical brands.

How does brand personality influence the writer's outfit choices?

Brand personality influences the writer's choices by aligning with brands that reflect their values, such as sincerity and ethics. The writer prefers brands that use natural materials and promote sustainability, matching their self-identity and their desire to fit in with their peers in the fashion industry.

What is the 'actual self' and 'ideal self' concept and how does it impact fashion choices?

The 'actual self' is a person’s realistic self-appraisal, while the 'ideal self' is an aspirational vision of who one wishes to be. In fashion, the writer's actual self may align with more basic or casual styles, but their ideal self is reflected through premium, luxurious attire chosen to project an image of sophistication and fashion industry expertise.

How do sensory inputs like color impact the writer's fashion choices?

Sensory inputs, such as color, influence the writer's perception of their ideal self. For example, colors like black convey sophistication, while neutral tones suggest a connection to nature. These choices help reinforce the writer's desired image and fit with their professional role in the luxury fashion industry.

What is the significance of the 'ideal self' in relation to the writer's professional image?

The 'ideal self' is crucial in shaping the writer’s professional image, especially in the luxury fashion industry. By dressing in premium, timeless pieces, the writer crafts an impression of someone knowledgeable in fashion, stylish, and in tune with the industry's trends and standards.

What is the impact of social validation (likes, comments) on fashion choices in the context of this script?

Social validation, such as likes and comments on social media, reinforces certain fashion behaviors by providing positive feedback. The writer observes this validation from peers in the industry and internalizes it, adopting similar clothing choices to maintain social approval and stay aligned with industry trends.