Build on One Platform or Build on Multiple?

Summary

In this episode of the Leg and Cash Podcast, the hosts discuss key marketing strategies including the shift between paid and organic traffic, expanding to other platforms, and revitalizing old offers. They debate the use of social media for business versus personal connections and emphasize the importance of novelty in marketing. They also share insights on maintaining authenticity and effectively managing assistants to boost productivity. The podcast highlights practical examples and real-world applications to illustrate these points, offering valuable tips for entrepreneurs and marketers.

Takeaways

• 🚦 The importance of balancing pay traffic and organic growth, and knowing when to switch between them based on the business's main goals.
• 📈 Identifying the right revenue level to expand to other platforms, which is crucial for scaling a business effectively.
• 🔄 Strategies to revive a previously successful offer and make it appealing again to sustain sales momentum.
• 🤔 A discussion on the purpose of social media use for business, highlighting the difference between personal use and professional monetization.
• 🙅‍♂️ Disagreeing with the notion that social media should be solely for making friends and not for business, arguing that it's a missed opportunity.
• 🎯 The realization that not giving away everything for free can be more beneficial, as it adds value to paid services and creates an emotional connection with the audience.
• 📊 Emphasizing the significance of treating clients better than prospects, and the strategy of offering exclusive content to those who invest in the business.
• 🗣️ The value of conversational skills over scripted templates in direct messaging and sales, as it builds rapport and trust more authentically.
• 🌐 Thoughts on the effectiveness of different social media platforms for business, and the idea that each platform can be uniquely beneficial depending on the offer and audience.
• 📈 The concept that everyone has an 'interesting' aspect to their business that can captivate a specific audience, and the encouragement to share personal work and processes.

Q & A

What are the three main topics discussed in the 'Leg and Cash Podcast'?

The three main topics discussed are: 1) Pay traffic versus organic growth and when to switch, 2) Knowing when to expand to other platforms based on performance, and 3) Reviving an offer that used to perform well but is now dying.

What is the disagreement with the idea that social media should not be solely used for monetization?

The disagreement stems from the belief that if you're not using social media for business, it's probably not the best fit, especially for creators. The argument is that social media can be a powerful tool for business growth and making connections, rather than just for socializing or making friends.

What is the stance on giving away free content and how has it changed?

Initially, the belief was that giving away the sauce for free could lead people to pay for the service. However, this stance has changed to not giving everything away for free and keeping the good stuff behind closed doors, as giving away too much can devalue the paid content and services.

How does the podcast view the use of scripts in direct messages for sales?

The podcast suggests that scripts can be saturated and less effective. Instead, they advocate for conversational skills and social awareness, which can lead to more genuine and effective interactions with potential clients.

What is the importance of treating clients better than prospects according to the podcast?

Treating clients better is seen as a way to provide value and build a strong relationship. It's believed that by offering more to those who have already invested in your services, you can create a more loyal and satisfied customer base.

What is the view on the use of free content to outperform competitors?

The podcast suggests that you can make your free content better than other people's paid content, but it's important to not give away everything. The idea is to provide enough value in your free content that it surpasses the surface-level information provided by competitors.

What is the advice on dealing with negative feedback or a negative perception on social media?

The advice given is to mute or block those who are causing stress or negative feelings. It's emphasized that a small, loud group does not represent the entire market, and it's important not to let them dictate your perception of your business or services.

What is the recommended approach to working with an assistant?

The recommended approach includes gradual delegation, setting clear rules for the assistant, and treating the relationship as a partnership where both parties work together to improve processes and outcomes.

What is the significance of 'novelty' in selling offers according to the podcast?

Novelty is described as a crucial factor in selling offers because people are attracted to new things. The podcast suggests changing 5% of the offer each time it's promoted to maintain the element of novelty and keep the offer exciting for potential customers.

How can businesses effectively use the concept of 'reason why marketing' to boost sales?

Businesses can use 'reason why marketing' by providing a reason for customers to act now, such as limited-time offers, bonuses, or tying the offer to a current event or holiday. This creates a sense of urgency and makes the offer more appealing.

Outlines

00:00

🎙️ Podcast Introduction and Social Media Marketing Strategies

The podcast begins with an introduction to the three main topics to be discussed: the decision between paying for traffic or relying on organic growth, determining when to expand to other platforms after success on one, and reviving dying offers to regain sales momentum. The conversation then shifts to a recent tweet about the issue of 'boring hustle accounts' on social media, with the hosts sharing their perspectives on the importance of authenticity and human connection in social media marketing. They argue that while monetization is important, it should not come at the expense of genuine engagement with the audience.

05:02

🤔 The Debate on Social Media's Purpose for Business

The hosts engage in a debate about the primary purpose of social media for business owners. They discuss the idea that social media should be used for business rather than just for making friends or socializing. One host argues that social media should be treated as a business tool, while the other suggests that there is value in using social media for genuine connection and community building. They also touch on the topic of giving away free content versus keeping some value behind a paywall, ultimately agreeing that some information should be reserved for paying clients.

10:02

📈 The Importance of Content and Offer Clarity in Marketing

The conversation moves to the effectiveness of content and the importance of clarity in offers. The hosts share their views on the performance of different types of content, with a focus on the emotional impact and the value of storytelling. They discuss the idea of 'giving away the what, not the how,' suggesting that while some information can be freely shared, the strategies behind the content should be reserved for paying clients. The hosts also emphasize the importance of treating clients better than prospects and the value of building rapport in sales interactions.

15:03

🚀 Scaling Business Beyond Social Media

The discussion shifts to strategies for scaling a business beyond social media platforms. The hosts talk about the importance of having an interesting offer, lifestyle, or brand before investing in paid advertising. They suggest that organic growth can be a good litmus test for the potential success of a business or offer. The conversation also includes personal anecdotes and examples of successful businesses that have leveraged social media for growth.

20:04

💡 Embracing Niche Markets and the Power of Novelty

The hosts explore the concept of finding success in niche markets and the importance of novelty in marketing. They share examples of unlikely successful businesses and emphasize the value of being interesting to a specific demographic. The conversation highlights the idea that even small, niche markets can be lucrative and that businesses should focus on being the best in their niche rather than trying to appeal to everyone.

25:04

🧘 Mental Shifts and Practical Strategies for Success

The conversation delves into the mental and practical shifts that can lead to success in business. One host shares a personal story of overcoming anxiety around the consistency of success, while the other discusses the importance of clear and attainable offers. They talk about the need for self-reliance and the ability to adapt, as well as the practical steps to make offers more appealing and understandable to potential customers.

30:05

🛠️ Working with Assistants and Expanding Business Platforms

The hosts share their experiences with working with assistants and the process of expanding into new business platforms. They discuss the gradual nature of delegation and the importance of setting clear expectations. The conversation also covers the decision-making process around when and how to expand a business onto new platforms, with a focus on validating offers privately before promoting them publicly.

35:07

📊 Prioritizing Email Marketing and Building Business Moats

The discussion centers on the importance of email marketing and the strategy of building a business 'moat' through multiple platforms. The hosts share their views on the hierarchy of platforms, with email being the top priority, followed by social media and other channels. They talk about the need to validate offers on one channel before expanding and the value of having a main platform that accounts for the majority of sales.

40:08

🍕 The Pizza Analogy for Marketing Offers and Novelty

The hosts introduce the 'pizza analogy' for marketing offers, emphasizing the importance of novelty in making offers appealing. They suggest that offers should remain consistent but be refreshed with a small change to create the perception of something new. The conversation includes examples of how to apply this strategy, such as tying offers to current events or seasonal occasions, and the importance of creating a sense of urgency and excitement around offers.

🎉 Leveraging Seasonal Events and Customer Engagement

The final paragraph discusses the power of seasonal events and customer engagement in marketing. The hosts share examples of how businesses can capitalize on holidays and special occasions to create a 'reason why' for customers to engage with their offers. They also talk about the importance of creating a cult-like following and the value of customer appreciation, as demonstrated by direct messages from listeners.

Keywords

💡Social Media Marketing

Social Media Marketing refers to the process of gaining traffic or attention through social media platforms. In the video's context, it's central to the discussion on how to grow an audience and monetize offers. The speakers debate the merits of organic growth versus paid advertising, emphasizing the importance of being authentic and not solely focusing on monetization.

💡Organic Growth

Organic growth in the context of the video pertains to the natural expansion of a social media following or business through non-paid methods. It is contrasted with paid traffic and is highlighted as a way to gauge the genuine interest and potential success of an offer before investing in paid promotions.

💡Paid Traffic

Paid traffic involves using advertising dollars to drive visitors to a website or social media page. The discussion in the video suggests that while paid traffic can boost visibility, it should not be the sole strategy, especially if the offer or content is not compelling organically.

💡Platform Expansion

Platform expansion is the act of growing a business or brand across multiple social media platforms. The video mentions this in relation to knowing when it's the right time to move from one platform to another and the revenue levels that might indicate such a move is appropriate.

💡Revenue Level

Revenue level refers to the amount of income generated by a business. In the video, it is used to determine when a business should consider expanding to other platforms and what strategies might be needed to maintain or increase revenue.

💡Offer Repurposing

Offer repurposing is the strategy of reusing or reformatting content or offers for different platforms or audiences. The speakers discuss how to make an offer seem new and exciting by changing small aspects of it, akin to adding a new topping to a pizza.

💡Novelty

Novelty in the video's context is the quality of being new and different, which is said to make offers more appealing. The speakers suggest that changing an offer slightly can create a sense of novelty, prompting people to engage more with the offer.

💡Moral High Ground

Moral high ground is a concept where someone claims the position of moral superiority in an argument. In the video, one speaker uses this term to describe a marketing strategy where the creator positions themselves as being more ethical or genuine, which can be persuasive to an audience.

💡Authenticity

Authenticity is a key theme in the video, referring to the genuineness of one's content or persona on social media. The speakers argue that being authentic and relatable is more important than coming across as purely sales-driven, as it helps build trust and a loyal audience.

💡Brand Building

Brand building is the process of creating a unique identity for a business or product. In the video, it is implied that a strong brand is crucial for success on social media, as it helps differentiate from competitors and attract an audience that resonates with the brand's values.

Highlights

Discussion on whether to pay for traffic or rely on organic growth and the decision points for switching.

Strategies for expanding to new platforms based on current platform success and revenue levels.

Revitalizing an offer that has lost momentum by making it appear new to boost sales.

Debate on the purpose of social media for business, with a focus on authenticity and avoiding solely monetization-focused profiles.

The importance of treating clients better than prospects and the benefits of providing exclusive content to paying customers.

The debate over giving away free content versus keeping some strategies exclusive to paid services.

The effectiveness of using direct messages (DMs) for sales and the importance of conversational skills over scripted approaches.

The value of social proof and building rapport in sales, with tips on personalizing interactions.

The concept of 'interesting' in marketing and how to identify and present your unique selling points.

The importance of recognizing the value of your own work and not underestimating what others may find interesting.

Strategies for dealing with negative feedback and maintaining a positive outlook in business.

The use of geo-targeting software to block or redirect website visitors based on location.

Tips on working effectively with an assistant, including the importance of gradual delegation and clear communication.

The concept of repurposing content across different platforms and the strategy behind expanding to new channels.

The pizza analogy for offers, emphasizing the importance of changing 5% of the offer to maintain novelty and interest.

The impact of current events and seasonal changes on offer promotion and the strategy of 'reason why marketing'.

The role of advertising in business growth, with examples from successful companies like Starbucks.

Transcripts

welcome to the leg and cash podcast boys

today we cover three main things one is

pay traffic or organic what is the main

one and when should you switch second

one is you're doing well on one platform

how do you know when to go to other

platform and in what Revenue level we

have gone and we actually recommend you

go and the third one is if you have an

offer that you've been pushing but it's

kind of dying but it used to do well how

do you bring that back and make that

same offer look new every time so you

can get the sales you got in month one

next month see

s all right what's the tweet all right

so I just saw this tweet literally

posted 20 minutes ago from nft God well

friends with good guy but I disagree

with his feet he said the biggest issue

with X right now is the insane

increasing increase in these boring

hustle accounts agree accounts built

with the sole purpose of monetization

and shoving offers down your throat

perfectly optimized bio perfectly

optimized profile picture there's

nothing wrong with turning your X

account into a business but if your sole

purpose on the app is to turn your

audience into a marketing photo you're

wrong this is social media if your

profile yells I'm here to sell you

something nobody will follow you nobody

will care be human make friends and

share your unoptimized thoughts what are

your thoughts on that I think it's

really good marketing for him it's cuz

you're taking the morals the the moral

High ground it's equivalent of you see

this a lot like when people complain and

like they're they're having an argument

but it's like no but like what does the

law say what is the good thing to say

when I used to come back from playing

soccer late at night in my neighborhood

uh my Mom hated it and I would come in

late and I'd be like but Mom it's just

like five or 10 minutes late like it's

okay she'd be like she'd pull out the

moral frame on should go with or the

moral High Ground on me she go take it

do you think a child of God disobeys his

parents like I guess guess I guess not

BL I guess you win the argument right so

this is kind of like that it's using the

moral High Ground as in my main goal is

not making money everyone's goal is

making money but I think it's good

marketing for him I disagree with the

take but I guess there's an intent

behind it which is quite smart what do

you think yeah well I've slowly become

more into this mind that why are you

using social media if it's not to for

business right what for if you think of

social media outside of using it for

business it's all almost primarily

negative it's like it ruins your

dopamine you're comparing yourself to

others you're wasting time not getting

sunlight like 90% of social media is

kind of not good unless you're using it

for business so that's kind of how I

started to see it I understand like

making friends and stuff because I've

made friends on social media hello this

podcast right but I was using it for

business already and that was kind of a

side effect right so I don't agree

because I don't think you should be

using social media to make friends all

day like go outside and make friends

right go travel go do stuff and make

friends if you're just on social media

to make friends and

socialize I feel like there's better

ways to accomplish that so if you're not

using social media for business it's

probably not the best fit especially if

you're listening to this podcast like

you know what I mean so I disagree I

think it's a little disingenuous yeah

you know it's like the people are like I

I'm just here to make friends I'm just

here to help I'm just here to add value

to me that speaks a bigger red flag than

I'm here to sell you something because

it's disingenuous I don't personally I

don't believe somebody can be here just

to make friends add value and and and

help and I really don't like it what I

see in people's profiles like automatic

red flag yeah for me I'd rather you you

just sell me something is any think of

every big influencer ever are any of

them on social media to make friends

think Mr Beast is like I'm going to make

a YouTube video to find friends

today no right so I I I don't think

anyone's ever never really grown that

way ever name one name one person whose

sole purpose was to grow and make

friends now their purpose was to grow

and either entertain educate sell

something right but it's a business if

you if you want to be an Entertainer

it's a business so I don't I don't think

any Creator should be on there to make

friends if you are a consumer sure not a

Creator yeah I don't I don't understand

it we can make this spot about takes we

disagree we could we could do that we

like stuff we disagree on I want to say

something I changed my mind on if you

give away the sauce for free people will

pay you to cook it for them I was wrong

I do not think that is a good take

anymore because when was the last time

you got a ton of P from people it's like

this is enough for you to do the thing

and be like let me just pay him instead

of like doing the thing he just gave me

the entire Playbook Eddie covered this

on the spot he gave away two emails one

which was really emotional and showing a

case study and another one which he gave

the entire guide on how he runs his

business the emotional one that was a

couple hundred words completely

outperformed like the other one got no

responses this one got like seven

clients or something so that is one take

I had that I now really disagree with

don't give everything away for free keep

the good stuff inside you make people

emotional with your content and then you

give them the value behind closed doors

that is my opinion yeah I've I've

adopted the same opinion I've tried to

give stuff away for free lately in my

case studies I've tried bolstering them

a little bit and adding stuff when I've

realized that it doesn't change in

performance the only only people that

benefited from that are probably people

that are trying to copy me or people

that AR really fit for my offer anyway I

try to do it out of the kindness of my

heart and you know as I've been in the

game longer I've gotten further and

further up the knowledge ladder so I

feel like I can give away a little bit

more from the bottom stuff that I

figured out a while ago but yeah I just

I find it tough to give away strategies

I had a a sales call two days ago and

long story short he wasn't a fit for my

offer but uh I wanted to give him help

anyway I was asking for all his numbers

his his show rate his follower

conversion everything how many calls

you're booking and I was trying to give

them pointers but I I really couldn't

leak everything because I'm just like

it's my I'd be doing diservice by the

people who do pay me by giving it away

for free do you feel that way like you

feel like if you just start giving

everything away for free what will the

people inside think yeah I don't know I

just don't like it I like to actually

flip that Dynamic I feel like people

treat Pro better than they treat clients

and I think that's wrong yeah I think

you should treat clients way better than

you treat prospects so a practical way

of the way I'm doing this is as you join

the uh the community you have the portal

with a bunch of trainings and now I

don't sell separate trainings to other

people I say I'm going to run this

training for my community the example is

I Rite a training how to grow and

monetize your account if you want to buy

a day pass you can and the interesting

thing about this and how it kind of got

some people interested in the community

instead of just buying the day pass

which was 100 bucks just for that one

class that it did life was along the

document I used to tell people by the

way if you want more information on this

go to the portal which by the way day

pass people don't have access to if you

want more access on this go to the slack

channel on this that they pass people

don't have access to so I just think

that you should treat clients way better

I don't believe in equal treatment treat

people give you money better you know

what I also think there's something to

be said the saying you can make your

free stuff better than other people's

page I think you can actually accomplish

that without giving away everything all

your secrets as well like if I think of

Alex shos right he kind of coined this

term and made it popular and his free

stuff is better than most people's paid

stuff but he's still only giving away

like 1% of what they actually do for

companies right like acquisition. comom

is huge on recruiting right they Place

crazy Talent they have Sops they have

tons of stuff that they're placing into

your business to grow it they're not

giving that away for free all they're

giving away for free is surface level

knowledge for them but if your surface

level knowledge is so much higher than

everyone else's Peak knowledge you can

give away stuff that's free better than

everybody else's PID so kind of how I

was just saying I could put more in my

case studies now which is my bottom of

my totem poll information because the

top of the totem pole is so much further

now so if you just know more you can

still have free stuff better than

people's paid stuff while I'm still not

giving away nearly anything close to

what you're giving away for your for

your paid clients so I think there's

something to be said for that yeah how I

look at it how I look at it is you give

you give away the the what not the how

so if you wanted to look at it in

practical ways a good way to book calls

fast is just DM people who engage with

your stuff you give away the what but I

sent out a video on the actual scripts

that we use I regret posting that video

because then everybody started using the

same scripts and I hated it and it got

like really common and it got me zero

clients right so I give away the what

use DMS for that but I'm not going to

give away the the scripts because then

one is not fair for people actually gave

me money for that script and two is I'm

actually not giving you a reason to work

with me because I gave you the thing

yeah like that's not the point of

running a business I'm not running a TR

here yeah one way of how to mitigate

like the need for scripts is just using

scripts not templates but guides so

something that you and you already

posted the video so I probably say this

but something that you taught me was

like the five things like the the the

Gap and the offer and the the need for

information right stuff like that using

that as guard rails for a conversation

but if you just are always being a human

it's more the the actual DM setting

skill is more of a a conversation skill

and a trait that you learn and it's kind

of like socializing more than scripting

just because like you said scripts are

so saturated in general even with with

or without that video you posted

everyone's using the same scripts

already so I don't it doesn't really

matter to me I think if you have the

conversational skills that get better

and better your DM sending get better

but I think what's important is having

those guard rails and knowing how to

identify where you're at in the

conversation like if somebody's

answering the second question you're

like sure book call here the link who do

you lean in for the kiss after the first

drink you know what I mean so it's like

that so I think knowing how to identify

where you're at in a conversation is

like almost social awareness and I and I

I know I've been training Setters like a

lot the last month we onboarded five

Setters in two weeks and I was just

trying to teach them like you literally

just have to be a human like going to a

bar and one of the one of the guys I

hired is like well I actually just

became a legal drinking AG so I never

been to a bar I was like all right try

to imagine

it you know how I got my Setter back in

the day he he was my friend from from uh

college and one day we're having we're

having dinner it's like yo like look at

these girls I'm talking to them T right

so he'd showed me his Tinder the

smoothest operator I've ever seen on

Tinder bro that guy just got he just

closed everyone I'm like can you do that

but for business in my account yeah it's

like sure how does it work right like

it's a lot of social awareness that is

true which you'd be surprised a lot of

people are actually quite socially

competent it's different than being an

introvert it's actually just not knowing

how to react to social interactions yeah

it's like rare like every time I I I

love this I don't know if I invented

Discord but I say it to me often it's

just because someone's an entrepreneur

that doesn't mean they're not [ __ ]

so a lot of people are like that and

very the few people that are not you

think it's common it's totally not and

those people don't need the scripts they

just kind of you tell them kind of how

to navigate the combo they know to it

yeah well I think 95% of the comp of the

competition just doesn't have that

social awareness like you often hear

this thing where it's like build rapport

and what does build rapport mean to

someone who has social awareness and

social skills and someone who's just

trying to learn some scripts and learn

how to make money well you'll see like

uh for example and let's give some

practicals an an amateur an amateur

salesperson or DM Setter will build

rapport they'll go in their profile be

like wow amazing work with like say cash

like shut up right and then someone that

actually knows how to build rapport will

look for something that they can

specifically relate to right they'll go

to JK's profile and they'll either maybe

they relate with volleyball maybe they

relate with the anime maybe they relate

with the Guatemala maybe they're

Guatemala like oh I'm from gu what we

got like oh I played volleyball like

were you a lamero or something like that

right you see how that's much better at

building report cuz you're like oh I

haven't heard that in a while I actually

answered the only cold email I ever

answered was the script uh or the

subject line was and because nobody

really knows about this nobody really

knows this about me on social media

because I don't post about it anymore

unless you do digging and they said uh

Arsenal record broken or something like

that I'm a diard Arsenal fan I don't

tweet it that much he put that in the

cold email hline I'm like whoa Arsenal I

don't get any Arsenal emails and and I

ended up responding and letting them

send me the the the loom pitch and I

ended up not doing it but you get my

point is 99% yeah 99% of people don't

know how to actually build report and I

think that's a big takeaway for for

setting yeah that's a good one yeah um

when you posted the toi GIF was that

were were you like baiting me like damn

it's toi no I think it's just a first

one you saw because I've been posting uh

I've been posting like anime gu one yeah

yeah I just post whatever I'm watching

at the time all right good to toi is

it's it's a it's an anime we're watching

if you're new to the Pod yeah but if you

want to see how we geek out about anime

the last 15 minutes of the last part we

only talked about anime it was great

best part ever but uh I want to keep

going on this train takes that you

disagree with on the Consulting coaching

marketing world you have a few or should

I go I could start I think actually I

saw this tweet from from Jeremy Moser

today and it was like 99% of people

won't succeed with IG shoutouts because

they're already not interesting they

already don't have a lifestyle anyone

wants and they already don't have

information that people don't need and I

think there was there was this time

where people were very against paid

Outreach and I mean paid traffic on on

Twitter and I think Twitter is just and

I saw actually your partner Ryan Booth

tweet this he was like I shout outs are

okay Facebook shares are okay everything

else is okay what's the problem with

retweets every every was like hm and I

think it comes it's like an infant

platform to be fair it's like a much old

much younger than the rest of these

platforms but the point I want to make

here is that if you don't have an

interesting offer an interesting

lifestyle an interesting background

interesting things to say there's no

amount of paid ads that are going to

help you if you can't succeed

organically so I think that's an

important note because I think some

people try to do you can start with PID

and go straight to PID that's true but

if you don't have a good offer a good

lifestyle a good brand or anything like

that it won't work and I think organic

is a good litness test for people to see

if that kind of thing is going to work

oh what you said you said the word

interesting like to delve on that you

know very few people think of themselves

as interesting even though they are so

we've all had this kind of experience

where we tell a story and the thing that

we find most interesting about the story

is not the one that the audience think

is the most interesting about the story

sometimes right so they'll they'll harp

on small details that we didn't even

seem relevant right so often I find that

that happens with content we

overestimate what people will find

interesting we think we need big case

studies big eventss when in reality it's

the small things that people like they

want to know how you set up your loom

and zap your automations and they want

to know how you come up with hooks this

is why I think we covered this a few

times but my most popular YouTube video

it's a loom video of me kidnapped like

it looks like a k that bro like I'm in

the middle of a dark room shitty

lighting people like me doing like my

Loom stuff it's because we overestimate

what people will find interesting it's

just it can be as simple as just hit and

record on what you're already doing I

covered this in the last one too but I

went on a coaching call and only one guy

showed up and we're like okay Robert do

you have any questions for me or do you

want me to just share my screen and work

like bro I show your screen I'm like I

just worked very productive hour and at

the end he's like this was great thank

you so much like I really enjoy this

coaching call I'm like great I was going

to do this anyway but I'm like glad you

enjoyed this we overestimate what people

find interesting so everybody's got I

don't want to say everybody because

there are losers exist and you should

avoid them but if you listen to the Li

and cash podcast you're a winner so

believe in yourself and just share your

work I also think and this is when I

when I'm betting clients to to bring

into the bird house like I don't look at

if a bread is interesting to me I just

think can it be interesting to somebody

so I think part of it is knowing if

you're interesting to somebody or if

there's some demographic that you can be

interesting to right I wouldn't find I

think you mentioned him a while ago I

wouldn't find that stylist coach in

interesting personal would I still take

them as a client maybe because I have to

see are they interested by it's anybody

interested is there a market for it and

I think one way you can look at that is

like looking at competitors doing like

competitor analysis you showed me

recently it was like you had a coaching

call and basically the person had this

offer that was abysmal it was terrible

they had no one who could they who was

going to buy this nobody and I'm like

that's what I do essentially as as my

for my agency I look at somebody's offer

and I'm like is anybody going to by this

if it's really bad I'll just cancel the

call off my account if it's really bad

like someone will be in there and be

like I help digital businesses get

digitals like all

right but if it's if it has if it has uh

legs like anything potential it'll take

the call and then if it's really if I'm

like I could do something with this I'll

make an offer so it kind of goes through

those three phases but I saw you did

that and I think that's important

because you don't have to be Amazon to

be successful you could just be

interesting to some people in charge to

write them out and make six or seven

figures that's just my uh my take on

that right there's it's it's like a

chain like you're a link on the Chain

there's people ahead of you and behind

you so the job is not you feel like

you're irrelevant or the last link of

the chain because you're only looking

forward but there's people who have

achieved less things than you that would

love to be in the position you're in Wiz

of vom had a great tweet uh remember

that a year ago you were praying for the

things you have today so talk to the

people from a year ago you know what I'm

like notoriously bad at over and over

I've been like failing at this This

Record is seeing opportunities in niches

bro like I covered this in the Dan Co

pod I always told Dan Co not to get on

YouTube because it wasn't his thing he

imagined that [ __ ] horrible tick uh

Devin dude this guy's making like I

don't know if I want to disclose but

he's making good money he's selling 5K

quit porn coaching people pay him five

Grands for three months of quit porn

coaching and that was wild to me like I

actually I did totally tell him uh bro

like why don't you just do copyrighting

or something like quit foreign coaching

but just turn off your screen bro like

that's it but he's making good money

there's another one uh that joined the

program bro did you know that there's a

huge uh community on Twitter of Math

teachers no and people coach Math

teachers on how to Co on how to teach

math better and they make really good

money if you would have told me that was

a thing I would have just told you [ __ ]

that like that's not a thing but people

are making really good m with it we

we're surprised by what makes money that

is f yeah and that and that's part of it

too is like looking at markets like

that's not that might not be aund

million market like for me that would

have be that probably would have be a

good offer for my agency because I don't

think I can scale that to a million

dollars but can I make $200,000 a year

300 400 sh probably so I think that's

interesting I I look at this uh there's

another example I think it's Ben Bader

he was teach or he was marketing for

basketball coaches and he was just

helping basketball training tr get

clients I'm like that's a good Market

you can make six figures in it and then

he switched now he's making way more but

it's something I was thinking I actually

wanted to ask you cuz I I remember I

coached Devin with you for a while I

don't know if you could talk about it

but what switched in making him and

maybe in general for coaches because he

was struggling at first to sell and then

he just started going what was the

mental shift or practical switch that he

made that made him succeed I think there

was a mental one and there was a

practical one I start with a mental one

often when we have a win we wins come in

a bit sweet taste it's sweet because we

had a win but we also get a little bit

anxious because we don't know if we're

going to be able to repeat it this is

why sometimes a $100 a month check can

feel better than a 1K check one off

because we know that that's going to

come anyway a big part of was getting

rid of that getting rid of the

bettersweet taste and uh like Emerson

has this great quote which is the bird

rests on the branch calmly not because

they trust the branch but because it

trusts it Wings if the branch breaks it

can fly there was a big part of that

self-reliance knowing that whatever

happens you can handle it and a good

mental shift for that is everybody can

have this look at how far you've come

[ __ ] up the way that you did next up

is not going to be any different so that

was the mental one the Practical one was

not going for an irresistible offer or

going for a clear offer often we create

offers that are like really complex and

we promise something big

but the analogy I have for this is let's

say there's two people selling to the

same person and they're all in a dark

room at the end there's a diamond person

a says there's a diamond right there do

you want to go and find it but it's

scary because it's a dark room you don't

really know what's in there you might

fall whereas person B what it does is

there's a diamond right there grabs his

flashlight turns it on and then you can

see the path often that is what's

missing with the offers is that you're

promising the right thing but you're not

making it clear enough how you're going

to get to that thing so when we frame

the offer as something that's like step

by step this is what you do people were

way more willing to look at it because

it sounded way more attainable we

promised things that are attainable in

our brains but the audience doesn't look

at it that way so it's not just about

giving an outcome but the path to that

outcome and when we changed those two

shifts he started making a lot of money

it's awesome how are you all right when

we get more takes definitely things you

disagree on WE overestimate what people

find interesting I I'll say one I'll say

one because it's um it's something that

I sometimes struggle with and somebody

messaged me today that they struggle

with which is like my DMs got me crazy

it's like people are pitching me people

are asking me for help and I'm just like

I'm done you get like really combative

get really bitter and resentful towards

those people and we've done this

sometimes you and I we've made this

mistake we're like everyone is saying

this and it's probably like 10 dudes

like out of billions of people and it's

not that the our community maybe on X or

whatever you are it's not that they

represent the entire Market they're just

way louder than other people in the

market so that's the only thing here

because they're complaining because

they're on the Doomsday and they're it's

so overfed you feel like it's like that

or because they're so loud and they post

so often you feel like that's the only

things you see where in reality if you

just muted them I posted this today I

got I am I'm I'm happy with this

statistic this is part of this is

directly correlated to my mental health

I have 1,000 957 muted accounts and

2355 blocked accounts and it is

beautiful because I don't see any of

that [ __ ] often we are get get

stressful because we think like

everybody's doing it like this but it's

not that everyone is doing it it's just

that the people doing it are louder so

the answer to it is is if you're feeling

anxious with people you feel like you

know people are like having a bad

perception of you or everybody wants a

piece of you turn off your phone go

outside it's not real and it's not

happening are you so you're averaging

like five to 10 block or mic accounts a

day you don't know me bro you don't know

me I'm different I'm different no but a

lot of them a lot of them came from this

website which is block nt.com it

automatically blocks all New York Times

journalists from again from once it just

it just gets them all so highly highly

recommend it's a good account geot

Target Le also a software we all very

much love at the business geot Target Le

by the way friends is a software that

gives you a certain code now this code

is very special because you can put it

on your website and you can choose that

if somebody's from a certain region they

do not get into your website you can

move them somewhere else so if you just

want to Target certain regions or avoid

certain regions geot Target le.com one

of the greatest pieces of software I use

interesting yeah I was like how do you

block so many

accounts I was like I I have like four

like 400 blocked and I've had Twitter

since 2011 it's like one every week for

my entire existence so yeah BR we're

different around here I okay okay what's

one take you disagree on onless you want

to go into the next one let's go to the

next one okay so assistant working with

an assistant I've had two assistants I

had to fire one and then I have this one

that's actually working great and uh a

few mistakes and something that if you

want to work with an assistant I think

are going to be helpful delegate and

working with an assistant is a muscle we

think that delegating an assistant like

for example imagine there's two light

switches there's two kinds of light

switches there's the on and off right

and there's the one that's kind of

gradual working with an assistant is the

gradual we think that the assistant is

the on andof switch I think I hire that

assistant done my life is better doesn't

work that way it's a gradual thing you

work together that was a mistake and uh

I actually gave my assistant three hor

rules for dealing with me because now I

understand myself better the new

assistant and I think they were they

were quite funny and interesting so

number one the number one priority for

working with an assistant and you guys

are free to steal is the number one

priority in your job is knowing and

doing how can I make JK do nothing so

that's number one and it's awesome like

when they put that into practice

actually really good number two if it's

my fault it's your fault so like they

are kind of babysitting and making sure

like these things are right so that's

the second one and the third one is

assume JK is [ __ ] we're canceled

again we've been canceled ever since

we've been canceled ever since the

underworld podcast yeah we get canceled

like every other every other episode

yeah but uh yeah if you assume these

three things you're going to do great so

that is something I've been working on

with an assistant I'm curious what tasks

do you have your assistant do and what

tests are like you think the best in

terms of like overall happiness and time

back for you yeah my big ones are

updating spreadsheets like I can't I I

don't like updating spreadsheets with

numbers basically updating any analytics

projections kpis anything that's related

to clients and Reporting those numbers I

have that all for my team to do my

assistant because it's just it's a lot I

like to be able to just like pull it up

and look at it and it's just like

updated it's almost like looking at like

a Health Report all the time I like

being able to just like see the health

of people anytime but I don't like

actually having to go and manually do it

cuz that takes weight so like that's the

biggest one other than that just like

little things sending out links when

people if my team needs a link from a

call recording or something like that or

turning a thread into a carousel like

all that is taking care of for me which

is huge for me so that I can focus on

making decisions basically anytime I do

something and I'm like no I just write

it down and then I put it on my list to

make Sops which I have more to make uh

but like that's that's like my thought

process for it so follow question

Carousel you create mostly for X but you

can do carousels in X so how do you

repurpose content for your clients and

how do you think about that because I'm

guessing that's LinkedIn or Instagram

yeah so uh my thought process on this is

that if I focus on X then we can get

positive feedback and and continue to

scale at a faster rate in terms of

knowledge and performance and results

but I do understand that clients have a

need for other platforms sometimes they

want to expand they want to repurpose

things that we write for the copy that

we write into scripts and carousels and

stuff like that so we have a

complimentary Carousel service so we'll

make the carousal for them every week

free of without free of charge without

them asking and automatically uploaded

to the team Google Drive so they get

those um if they need to use them they

can now use those for Instagram LinkedIn

Tik Tok they can read them so they kind

of get everything because especially in

our contract like they own the content

uh so my my thought process is I have

carousels for them and if they need

resources on how to make videos I have

those as well just from paying for

various programs and courses so I have

everything they need to go and do other

platforms but I don't do it for them so

that's kind of it's like my done with

you part how do you know when and if

it's worth it to expand into other

platforms yeah so for other platforms

itust it's a couple things so there's

two kinds of clients there's the client

who is native to X and that's their

first platform so if they're that client

then in my opinion you need to hit 20 to

$30,000 month before you can even think

about going to other platforms because

that's really much that's really your

validation phase granted it also depends

on kind of what your offer size is and

what your what Your Niche is that being

said for like a typical how to make

money offer that is like $30,000 a month

plus just on Twitter is like all right

maybe you can now start to go inside the

platforms because it basically the way

it works is you'll go up to $30,000 a

month plus you'll need to hire a closer

because if you're getting four or five

calls a day you pretty much have no time

to do anything else if you're found or

closing at that point so you hire a

closer they take your time back then you

can now use your that new found time to

go and do video and basically once

you're above then all you're ever

focused on is video that's pretty much

what it looks like for someone who's

native to X the other person is the

person who's already doing other

platforms and they're coming to X as

like an additional platform at that

point they're already doing them so

usually I've never met anyone who's

LinkedIn native so usually it's

Instagram Tik Tok YouTube and then they

want to go to exit and then the last

platform that they ask about is either

email or LinkedIn in that case we'll

tell them how to do it right away if

they want to but most of the time

they're just like go

LinkedIn it's interesting because the

the way I I see it and again like it's

okay to disagree with stuff because

there's many ways to scrugg go right but

the way I see it Priority is always

email like no matter what platform you

build in it's just take people to the

email list and if it one is working well

just one like that's how I think about

it because it's like expectations if you

pitch on social every time or every day

it's like a little bit like weird

because people go on social to be

entertained but once someone joins your

list it's a request for help not

knowledge it's help so if they join your

list then it's okay to pitch them every

time so that's why my priority lately

has always been just not always but

lately it's been just grow the list and

if for me that's the most powerful

Channel I always for me it's like I've

seen people I've seen so many businesses

hit $100,000 a month without even

touching email and just having being a

one organic platform and then they're

like okay I should probably do email so

I there's I guess there's multiple ways

I've had a client that came in at zero

didn't even have a product just an idea

we built it built out the product with

them launched them on a he hit like 20

30k a month then he expands to Instagram

and Instagram turned into 100K a month

Channel by itself while Twitter was

still like 20 30k a month I was like and

they were using our copy I just like oh

[ __ ] like I would get a piece of that

pie uh but it was it was still great to

see because I'm like some people just

hit on different channels and I think

that's also important to because I don't

think every offer will hit on just X or

hit best on X I think some offers will

absolutely max out on Instagram some

will max out on X some will max out on

LinkedIn some will max out on email so I

think that's also important that's why

it's important to expand is because

you'll kind of find other platforms that

do really well for you I think you found

that as you when you left Twitter and

you found other platforms like well this

did really well but you ultimately found

that email did really well and I think

every offer has its platform and the

other platforms are also good but

they're more supplementary so you kind

of find your main like you'll find your

main Hub so like well in that case I got

two wives I got X on Instagram but uh

like both are working at all the time

like X has been the greatest one for me

but Instagram had like we closed maybe

like 30% of the clients from last month

came from Instagram and that is 30% of

clients

compared a like 15,000 follower audience

versus a 210,000 follower audience like

the ratio there tells you that Instagram

is way more powerful at least the way I

built it which is why I'm so like

adamant and so annoying and obnoxious

and just build it the right way build

the thing with whale bait like look at

the results look at my engagement it's

quite [ __ ] like a lot of people just

don't engage with my stuff and uh

sometimes it's hard to find buyers on

Twitter but if you build it the right

way another platforms like Instagram

it's working really well and that's why

it's worth it doing it the right way

from the beginning with whale bait not

fish bait which is a video you can check

in the channel if you want yeah I I'd

also I just like have you ever met

somebody who's like yeah I do YouTube

Tik Tok Instagram Twitter and email and

they all account for exactly one fifth

of my sales never happened in my life

I've seen it it's it's say everybody has

their big platform that accounts for

most of their sales at any given month

or any given quarter any given year and

then the other platforms supplementary

but you're building so that you can kind

of build a mo around your business and

build a little bit of redundancy so that

and ultimately that's why you go to

email so that you own your audience but

you're building other platforms so that

you can build a Moote around your

business but at some point you need to

just start and validate I'm G you know

for you you probably work with more

people that are early stage than I do

but do you have them launch on LinkedIn

Instagram Tik Tok YouTube and Twitter

and email all at once if they're at zero

or do you say focus on one or two

neither I say go private go DMs I say

craft a small offer that's very targeted

to a certain amount of people and get

all the may people would told you no I

consider them may people you've talked

to in the past people who shown interest

and DM them first validate first in

private once you get a bunch of Nos and

a few yeses then eventually you start

creating a really good offer that is the

one you promote in one channel so I

don't actually validate in a certain

platform I validate privately and then I

make them go on one channel with an

offer that's already validated which is

like they get three sales with 100

people then it's like okay this is worth

it like we can we can push this and um

oh we can talk about the pizza email

remember that email essentially

yesterday yes yeah I want to talk about

this I think this was good so I'm going

to read you an email I sent I'm going to

send this email will help you sell more

of your offer because it's really weird

that you send your offer first try and

it does great and then on the second

month you send out the same offer that's

better has more proof and it does worse

why it's because of novelty novelty

makes every offer better people love new

it's why they buy the latest iPhone

every new year and this is why they

cheat on 10y year relationships just for

the thrill of a night it's because

novelty we're addicted to novelty it's a

drug you know people just want dop man

people just want novelty man people just

want something new so the way I think

about promoting offers is not a big

believer and tweaking a lot of your

offer more on this as follows at the

risk of sounding stupid offers are like

pizzas all pizzas are 95% of the same

and 5% different dough cheese sauce

those come with every Pizza only the

topping changes which is kind of how I

think about offers offers just stay 95%

the same but change 5% every time you

make them example you run a car wash

everyone gets the exact same offer cor

wash but you can offer a free waxing as

well only if they sign up today that's

how you make the same offer look new

every time you keep 95% the same but

change 5% every time you make it so

example on this that's actually

practical a few people join likes and

cash and a few people left and last week

we had the biggest influx of clients we

ever had and I freaked out because I

don't the oneone calls but I sent them

all at one-on-one calendar link because

I thought they could do really well so

there you go guys one-onone call and I

think the calls were really good and uh

I actually enjoyed them like for me to

enjoy Zoom I hate Zoom but those were

actually kind of nice and I thought well

maybe this isn't so bad so what I did

was to the list that I've already

pitched this offer let me tell you bro

like the the guy that I that closed with

this email he made he counted it he made

a he went in his email and counted it

I've sent that guy

530

emails you believe that [ __ ] that's

crazy just from the beginning and this

is the one that converted it it was the

same offer I've been pitching over and

over again but this time I said for the

next three people you get a one-onone

call if you sign up fill up the three

spots done it's the same offer 95% of

the offer St is the same but you change

5% every time you make it and that

little 5% change if you make it look

huge it makes it look like an entirely

new offer and that is how you keep

promoting the same offer but you get

more sales every time because you change

it every time and you have the novelty

aspect every time which means that

people will feel like it's new and

you're trafficking dopamine and people

love that stuff so change 5% of your

offer every time you're make it I like

to do that with current events like uh

since my offer is is very based on a

social media platform X I like to then

almost every time something new happens

with X I promote it myself I'm like oh

new feature this is huge for X you know

X just hit 550 million users that's huge

grock AI just dropped that's huge right

ads are back huge we just got a new 100K

a month case study we're back like it's

almost like it's always been the 95%

which is you know X marketing but it's

always a new topping which is either a

new current event new news new feature

new this new that so I I I do that

without actually knowing about the pizza

analogy but it's interesting yeah and

you could also do run it with uh times

Seasons it's Black Friday right what are

you going to do for Black Friday you can

launch a Black Friday special it's going

to be Christmas what are you going to do

for Christmas it's going to be new year

new me and January what are you going to

do and then it's Valentine's and then

it's [ __ ] St Patrick's and then

invent something maybe it's your

birthday but just have a reason why you

know it's interesting like every time

you change it I actually what I always I

never I never thought he would be this

way but I was listening to to the Steve

Jobs biography and I always thought that

Steve Jobs would be a lot like Elon Musk

in terms and like or even Jeff Bezos and

just say like product product product

and he was super big on product but he

actually loved advertising he loved

advertising he actually had a favorite

advertising firm in the 80s and 90s when

he was coming up and and growing the

first apples and the first Macs and he

was just he'd loved advertising he would

get so creative that he would make

advertising to the point where it

wouldn't even show the product he had an

ad he had an ad that was basic around

that book 1984 by George Orwell and it

was just like all about totalitarianism

like dictators and it was just like this

we weird ad and the the actual board

hated it because it had didn't show the

product didn't show the features or

anything like that well it's just

interesting that Steve Jobs lot of

advertising it was really was really

keen on it even though you would always

think like Steve Jobs only cared about

products so that's something to think

about I think um advertising and

marketing is is a bit underrated like

you have if you can always put a

seasonal wrapping on it or or some new

flavor or something like that you can

kind of just always package it up as

something new forever I call it reason

why marketing like when you have an

offer first of all offers when they rig

them to me and when I see them I have

found that most offers are like okay and

they're good to go in my opinion I'm

like this could sell but what they're

missing is a reason why like why now is

it an event is it a bonus is it a free

component that you're adding to the

offer is it because it's your [ __ ]

birthday bro like it's Black Friday I

don't know like add something that'll

make people act now and that is like in

my opinion what people are missing is

not a better offer but more reasons to

do things now if you could tweak that

part of the offer and that is huge it's

really good Starbucks does this really

well and that's probably why they do the

birthday drink they're like if you go

too long like without uh without some

Starbucks you might lose the addiction

so they give you a free drink on your

birthday but they do it really well it's

like I don't know the beginning of

November if you go to Starbucks right

now all of the cups the whole menu

everything is Christmas everything the

cups are red everyone knows that when

Starbucks comes around holidays times

everything turns holiday theme holiday

drinks holiday rapping the cups are red

and with polka dots so they give you a

reason to go get Starbucks again if you

haven't gotten there for a while and I

think they do that year round they're

always giving you something new they're

always coming out with new secret drinks

I think uh that's probably why Starbucks

is so successful is they're really good

with that they kind of have a cult I

just recently found they have like a

cult uh following of people who collect

rare Starbucks cups the people collect

the Starbucks things like these and they

just collect them with the Starbucks

logo and they're all different colors

there's glowin thee dark color changing

it's insane yeah what a business you

know that in uh in Australia they have a

stum for Starbucks it's um going to

Starbucks for coffee is like going to

prison for sex you're gonna get some but

it's got to be

rough just just hard cut the

podcast wait we got we got a few more I

want to make some comment I thought

hey man I'm just I'm exposing you to new

cultures bro speaking of new cultures

let me expose you to the Ukrainian and

polish culture on that did you know that

there's no Starbucks in Ukraine it's

Starbuck why me me there's no TJ Maxx in

Poland it's TK Max why beats me there're

just this different brands I've never

heard of it it's just where you guys

really want to be edgy in Poland they

really want to be different hello as me

look look at my eyes bro do you look

polish to

you I'm with my friend Seas right so he

he he he's white and he he has s curly

hair and like kind of a little bit of

like brownish hair so like it's funny

because we'd go to the restaurant and

they'll speak Polish to Seas it's like I

don't understand and then to me they

look in my face and they don't even try

they just started speaking English I

don't think like they know I'm not going

to speak that thing that's funny do you

have a something I have a WAP up if

you're when you're when you've went

through everything H you can rip up Okay

cool so I'll pull it up on my phone I

feel like we should take time to

appreciate the people who DM us and I

got a DM it was uh Marcos you don't know

me but I've watched three or four three

or four of the the podcast streams

you've done with JK Bravo so shout out

to Antonino because we appreciate the

listeners real one I don't know if you

got any DMS recently no bro they only DM

podcast DM you yeah they don't DM me so

I'm like and i' I've gotten more but

they they let I let them get buried and

I'm going to try not to let them get

buried we should do a little shout outs

at the end because we appreciate you

guys yeah so some people this podcast

has been really good and like I think

it's really hard to grow because we're

like kind of getting the same views as

we got from the beginning but I can like

I can feel some people being like yo

like this gu sh up the podcast I'm going

to listen hey I'm at the treadmill I'm

listening to these two [ __ ]

talk what adding me so thank you all

that is very kind of you thank you I

wonder you got to get you got to pull up

the stats on uh the list listening

platforms outside of YouTube I'm curious

if anyone I I personally listen to

podcast almost exclusively on Spotify

but um I know like YouTube is a lot of

people's main platform now with YouTube

TV but I'm curious what the what how

many people listen on on Spotify and

apple I'll tell you you have no idea not

many those yeah the answer is oh there's

oh again why do the balloons keep coming

up bro you got a launch a birthday offer

are you trolling me it's a sign feel

like you're trolling no I don't know bro

look look my arms I yeah

now yeah stop stop hitting yourself

stoping well good pod I'll see you in

the next one boys cheers