3. ORGANIC TRAFFIC VS PAID TRAFFIC, MANA YANG LEBIH BAIK UNTUK PEMASARAN?

Summary

In this video, Moham Anik from Etnicod.com explains the difference between organic and paid marketing in digital marketing. Organic marketing, such as SEO and social media, is free and focused on long-term, sustainable growth, while paid marketing involves paying for platforms like Google Ads and Facebook Ads for faster results. He also addresses common misconceptions about SEO, emphasizing that it's not just about rankings or keyword volume but about creating relevant, high-quality content for the audience. Moham stresses the importance of combining both strategies to optimize marketing efforts.

Takeaways

• 😀 Organic marketing relies on free methods with no direct costs, while paid marketing requires spending money on ads and promotions.
• 😀 SEO (Search Engine Optimization) is an organic marketing strategy, not a paid one, and aims to increase visibility without paying for ads.
• 😀 Paid marketing (like Google Ads, Facebook Ads) offers quicker results but involves ongoing spending, unlike organic strategies that are slow but yield more permanent results.
• 😀 Organic methods, such as SEO, social media, email marketing, and content creation, are more sustainable in the long term and don’t require large budgets.
• 😀 SEO requires consistency and time to show results, but once successful, it delivers more lasting outcomes than paid ads.
• 😀 Paid marketing allows better control over audience targeting (e.g., by demographics), whereas organic marketing takes longer to refine and achieve the desired audience reach.
• 😀 SEO is often misunderstood as only about ranking. The real focus is on making content relevant and discoverable by the right audience.
• 😀 Keyword volume is not the ultimate goal of SEO. Relevance to the audience and quality content are more critical to achieving SEO goals.
• 😀 On-page SEO and off-page SEO don’t necessarily need to be completed in a specific order. You can achieve great results focusing on just one aspect, depending on your website's needs.
• 😀 Factors like Page Authority (PA) and Domain Authority (DA) are not the primary determinants for ranking; high-quality content and relevance matter more.
• 😀 Backlinks, while commonly thought to be crucial for SEO, are not the only path to high rankings. A website can rank well without backlinks, as long as the content is highly relevant.

Q & A

What is the main difference between organic marketing and paid marketing?

Organic marketing involves free strategies to attract traffic, such as SEO, content marketing, and social media posts. Paid marketing, on the other hand, requires spending money on ads through platforms like Google Ads, Facebook Ads, etc., and provides faster results but with ongoing costs.

How does organic marketing benefit businesses in the long term?

Organic marketing strategies, such as SEO, yield permanent results once successful. For example, SEO efforts might take months to show results, but once a website ranks well, it can maintain that position with minimal ongoing effort, unlike paid campaigns which stop once the budget is exhausted.

Why is SEO considered a free strategy for digital marketing?

SEO focuses on optimizing a website's content, structure, and user experience without direct financial investment in ads. While tools may be used to support SEO efforts, the core strategy remains free and relies on organic methods to drive traffic.

Can organic and paid marketing strategies be combined effectively?

Yes, combining both strategies can be effective. Paid marketing can generate quick traffic, while organic methods like SEO provide long-term benefits. Businesses can start with SEO if they have limited budget and then scale up by integrating paid marketing when they have more resources.

What are common misconceptions about SEO?

One misconception is that SEO is all about ranking high on search engines, but it's actually about providing relevant content that meets users' needs. Another is that keyword volume is the primary goal, while in reality, relevance to the target audience is key.

Why isn’t SEO solely about achieving high rankings on search engines?

SEO is more about making a website relevant and useful to the target audience. High rankings alone do not guarantee success unless the content aligns with user needs and drives meaningful actions, such as conversions.

Is keyword volume the most important factor in SEO?

No, keyword volume is not the primary goal of SEO. While volume is important for understanding search interest, the main focus should be on delivering high-quality, relevant content that aligns with the needs of the target audience.

How important are backlinks in SEO?

Backlinks are helpful but not the sole determinant of SEO success. While they can boost rankings, it is possible to rank well without many backlinks if the website’s content is highly relevant and optimized for user experience.

Is it mandatory to perform off-page SEO after completing on-page SEO?

No, it is not mandatory. If on-page SEO efforts are yielding good results, off-page SEO might not be necessary right away. However, combining both can strengthen a site’s SEO performance.

What role does collaboration play in effective SEO?

SEO requires collaboration across various teams. Web developers ensure the site structure is optimized, content creators develop SEO-friendly content, and marketers align SEO with business goals. SEO is most effective when these teams work together.