Itaipu 29 Identifique seus entusiastas

Summary

The video discusses the concept of identifying business enthusiasts through a five-step process based on the adoption curve theory. It explains that enthusiasts are individuals who recognize a problem, acknowledge it, actively seek solutions, have tried various methods, and are still willing to invest resources into resolving it. The audience is encouraged to identify potential enthusiasts based on these characteristics and understand their behaviors. The key is to pinpoint where and when these enthusiasts are looking for solutions, so businesses can strategically engage them and deliver value.

Takeaways

• 😀 Enthusiasts are early adopters, not necessarily innovators, but they are willing to use a solution even before it's fully developed.
• 😀 The Rogers diffusion of innovations model highlights that enthusiasts come after innovators and are quick to adopt new solutions.
• 😀 Enthusiasts typically possess five key traits that help in identifying them as potential customers.
• 😀 The first trait of an enthusiast is having a problem that needs solving.
• 😀 The second trait is being aware of the problem they have.
• 😀 The third trait is actively searching for solutions to their problem.
• 😀 The fourth trait involves previous attempts to solve the problem, such as using homemade or alternative solutions.
• 😀 The fifth trait is having a dedicated budget or resources available to continue solving the problem.
• 😀 To identify enthusiasts, you can use a checklist based on these five traits to narrow down potential customers.
• 😀 The activity requires creating customer personas and linking their behaviors and actions to specific moments and places where they actively seek solutions.
• 😀 Identifying the precise moments and locations where enthusiasts search for solutions helps in engaging with them effectively and delivering value.

Q & A

What is the concept of 'enthusiasts' in the business model context?

Enthusiasts are people who adopt a solution quickly, even if it’s not fully developed. Unlike innovators, they are not as risk-prone, but they are eager to try solutions that can address their problems.

How does the concept of innovators differ from enthusiasts?

Innovators are the first to adopt a new solution, often without clear indications it will succeed, and are considered a small, risk-taking group. Enthusiasts, on the other hand, adopt solutions that are still in development but are not as willing to take high risks.

What are the five key traits that define an enthusiast?

1) They have a problem. 2) They are aware of the problem. 3) They are actively searching for a solution. 4) They have already tried solving the problem, but haven't succeeded. 5) They have the budget to solve the problem.

How can identifying enthusiasts help a business?

By identifying enthusiasts, a business can target individuals who are not only experiencing a problem but are actively seeking solutions, giving the business an opportunity to provide value early in the adoption cycle.

Why is it important to differentiate between enthusiasts and innovators?

Understanding the difference helps businesses target the right group at the right time. Innovators are willing to take more risks, while enthusiasts are more practical, and businesses can tailor their approach accordingly.

How does the 'smoke test' contribute to identifying enthusiasts?

The smoke test helps to identify people who show interest in a product or solution. The responses from this test can help businesses list and define their potential enthusiasts based on their reactions and engagement.

What role does the customer segment play in identifying enthusiasts?

The customer segment provides insights into who is experiencing the problem and how they are reacting to it, which is essential in identifying potential enthusiasts who are actively seeking a solution.

What is the importance of creating a persona when identifying enthusiasts?

Creating a persona helps businesses understand the specific characteristics, behaviors, and needs of their potential enthusiasts, allowing them to tailor solutions more effectively.

How should businesses track the actions that identify someone as an enthusiast?

Businesses should look for specific behaviors, such as actively searching for solutions, attempting to solve the problem, and allocating budget toward solving the issue. These actions will help confirm who the true enthusiasts are.

What should businesses do once they have identified their enthusiasts?

Once enthusiasts are identified, businesses can focus on delivering value to them, ensuring that the solution aligns with their needs and is offered at the right time and place, where they are actively seeking a solution.