Bab 7: Strategi Bisnis - Manajemen Strategi

Summary

This video explores business strategies, focusing on network business strategies and the importance of core competencies. It discusses various definitions of strategy from experts, the process of strategic formulation, and how companies can use different models and methods to achieve long-term goals. Key points include SWOT analysis, the use of the Analytical Hierarchy Process (AHP) for decision-making, and the concept of Strategic Business Units (SBUs). The video emphasizes the need for a structured approach to decision-making and resource allocation to ensure business success.

Takeaways

• 😀 Business strategy involves all activities organized by individuals engaged in commerce, such as producers, traders, consumers, and industries to improve their living standards.
• 😀 Strategy is defined by Steven as the process of determining long-term goals and organizing efforts to achieve them.
• 😀 According to Hamel, strategy is an incremental process, continuously evolving based on future expectations.
• 😀 Companies need to identify their core competencies in order to succeed in their business operations.
• 😀 A strategy is a tool used to achieve long-term objectives and aligns various organizational activities to reach those goals.
• 😀 The strategic management model involves the formulation, application, and evaluation of cross-functional needs to enable a company to meet its goals.
• 😀 The strategy formulation process includes input, matching, and decision stages, where internal and external factors are analyzed to identify alternatives and prioritize the best strategy.
• 😀 The SWOT matrix is used during the matching stage to align internal strengths and weaknesses with external opportunities and threats.
• 😀 The Decision Stage involves quantitative methods such as USB to objectively evaluate alternative strategies based on key success factors.
• 😀 The Analytical Hierarchy Process (AHP) is used in decision-making to rank alternative strategies by assigning numerical values to their relative importance, simplifying complex strategic issues.

Q & A

What is the definition of business network strategy according to the script?

Business network strategy refers to the organized activities involving producers, traders, consumers, and industries that work together to improve their standard of living and the quality of life.

What does Steven define as strategy?

Steven defines strategy as a process of determining long-term goals by top leaders, accompanied by plans and efforts to achieve those goals.

How does Hamil and Perasaan define strategy?

Hamil and Perasaan view strategy as an incremental action, continuously evolving based on a perspective of what is expected in the future, often starting from what is possible rather than what has happened.

What is the importance of core competence in business, according to the script?

Core competence is essential for businesses to identify the key strengths needed to remain competitive in their market, as it serves as the foundation for achieving long-term strategic goals.

What is the role of strategy management models in businesses?

Strategy management models, such as the planning and evaluation processes, help businesses align their functional activities to achieve organizational goals by focusing on both the science and art of decision-making.

What are the three main stages in the strategy formulation process?

The three main stages in strategy formulation are: the Input Stage (gathering internal and external factors), the Matching Stage (identifying strategic alternatives), and the Decision Stage (evaluating and prioritizing strategies using objective methods).

What is the purpose of the SWOT matrix in strategy formulation?

The SWOT matrix (Strengths, Weaknesses, Opportunities, and Threats) helps identify strategic alternatives by matching internal and external factors, guiding decision-makers in aligning resources and efforts.

What is the function of the Quantitative Strategic Planning Matrix (QSPM) in the decision stage?

QSPM is used to prioritize strategic alternatives objectively, allowing businesses to evaluate and select the best strategies based on key internal and external success factors.

What is the Analytical Hierarchy Process (AHP), and how is it applied in decision-making?

AHP is a multi-criteria decision-making method used to simplify complex strategic decisions. It involves organizing problems into hierarchical structures and assigning numerical values to evaluate the relative importance of variables and make informed decisions.

What are the five characteristics of a Strategic Business Unit (SBU)?

The five characteristics of an SBU are: 1) External focus on managing issues arising from external factors, 2) Identifiable competitors, 3) Autonomous profit center with its own objectives, 4) Independent marketing strategy, and 5) Separate accounting system to track profits and costs.